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T-Mobile set to kick off fresh advertising campaign against AT&T [Update: Official ad image]

Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T party at CES confirmed without doubt that there’s clearly no love lost between the … [read full article]

80,000 “Break-up” letters later, T-Mobile widens ETF payment program to include U.S. Cellular and others

It’s been just over a week since T-Mobile announced its market-changing 4th phase of Uncarrier. The deal is the first of its kind to be introduced as a way to help customers (particularly families) get away from their contracts with other carriers by paying their early termination fees, and giving them money towards their old phones. Since then, more than 80,000 customers have posted “Break-up Letters” to social media by people who have … [read full article]

T-Mobile’s new promo videos: Uncarrier 4.0, faster networks and a wrap-up on 2013

During last night’s press event, T-Mobile played a selection of promotional videos. Each designed to highlight a key element of the Uncarrier movement. “Welcome to Contract Freedom” The video that announces the exciting new move by Tmo. The one everyone is talking about. It uses dramatic music, bold fonts and real-person tweets all complaining about their carriers and being unable to escape. How fast is fast? T-Mobile will show you Another of T-Mobile’s promotional videos showcases the … [read full article]

What if Uncarrier 4.0 is other carriers’ early termination fees covered? [UPDATE: It probably is]

Ever since John Legere teased Uncarrier 4.0 on his twitter account earlier this week, I’ve been racking my brains trying to decide what it’s most likely to be. In terms of its own plans, value and available products, T-Mobile has done about as much as it can do to convince customers to join. It has unlimited (and unthrottled) data, international roaming, a non-contract plan, and … [read full article]

“Un-leash with T-Mobile” ad promotes $0 down on Galaxy devices plus a sly dig at AT&T

Along with its $0 down holiday promotion on Samsung and Apple devices, T-Mobile has produced a new ad. Dubbed “Un-leash with T-Mobile” the ad focusses on the $0 down on all Galaxy devices promotion, but covers all the essential USPs (unique selling points) of Tmo. Not only are the devices at a great price, they’re for sale without any “restrictive annual service contracts, no upgrade run-around and best of all, no AT&T.” The ad is colorful, energetic … [read full article]

iPhone 5s and 5c for $0 down this Black Friday weekend only [UPDATE: Confirmed]

We love a good leak here at TmoNews, and this has got to be one of the best Black Friday deals we’ve seen so far this year. According to some field sales news, for three days only, you’ll be able to get either of Apple’s latest iPhones for $0 down on EIP. The offer applies on iPhone 5s and 5c from Friday, November 29th through Sunday, December 1st. That’s a $149 saving up … [read full article]

Moto X for T-Mobile drops to $499

So far, the only way to get the Moto X for T-Mobile has been to pay $599.99 and buy it directly from Motorola’s own site. And – although you still have to go through Motorola to get the magenta-flavored version – you now only need to pay $499.99. If you head on over to Motorola.com, you can order either the black or white versions now, for $100 less than the original … [read full article]

T-Mobile’s October $0 Down Sale Ends Soon, Take Advantage Right Away

A quick public service announcement as T-Mobile’s current $0 down sale on the iPhone 5c, Galaxy Note 3, Galaxy S 4, and Galaxy Note 2 ends soon. Beginning on Sunday, October 13th T-Mobile will “slowly ramp down” the offer starting with the iPhone 5c, which will return to regular price on October 14th. The Samsung devices will kick back up to regular pricing one day later on October 15th. “We kicked off … [read full article]

Last Call For T-Mobile’s “$0 Down Summer Sale,” Ends Tomorrow

T-Mobile’s kinda, sorta, maybe “sale” offering $0 down on just about every smartphone in store is coming to close tomorrow. The special offer or “unparalled promotion” as the carrier labeled it allowed both new and existing well-qualified customers to get the latest 4G LTE smartphones, tablets, mobile hotspots and feature phones at the upfront price of $0 down with monthly service payments. Unfortunately, the promotion itself was more of a teaser offering … [read full article]

T-Mobile Removes iPhone Smartphones From “Zero-Down” Promotion

Coming off of yesterdays high with T-Mobile’s best quarterly financial results in years is some news that will surely disappoint some future iPhone buyers. Beginning tomorrow, August 10th T-Mobile will remove the iPhone 5, iPhone 4S and from their $0 Down Summer Sale. Unfortunately, no reason is given for the move, and the leaked images don’t offer any reasoning for … [read full article]