Uncarrier Amped beginning with a revamped JUMP! plan


Just a few seconds ago, John Legere tweeted out the first in today’s announcements. Or rather, teased at an announcement before then going on to explain. At time of beginning this post, he hadn’t yet said anything specific except that JUMP! is getting a revamp.

This post is developing, I’ll keep adding information as I wade through it.

UPDATE: T-Mobile has updated its newsroom page with the full press release, and there’s now a landing page on its main website with all the details. The new JUMP program is dubbed JUMP on Demand and is – in a nutshell – a phone lease program, but it seems great value if you’re not too bothered about whether you personally own the phone, or not.

The deal will be available to both new and existing customers when it officially goes live on June 28th (this coming Sunday). Customers signing up will need to have qualifying credit, but there’s zero out of pocket, zero sales tax, and you get to walk out the store with a brand new phone after signing up to pay a low monthly payment.  What’s more, you can upgrade your phone to a new one whenever you like, up to a maximum of three times every year.

When you want to upgrade, simply take your phone back in to store. T-Mobile will check it over to make sure it’s in good working order and then swap it out for your desired new smartphone. The same goes for customers on the existing JUMP plan. If you want to switch to the new JUMP on Demand just take in the phone you got on your last upgrade and switch to the new lease program. You’ll no longer have to pay an extra $10 per month, since the ability to upgrade when you like is included. What’s more, because there’s no EIP, you won’t have the same obligation to pay at least 50% of the phone’s retail price. Unlike the old JUMP, however, there’s no built-in device insurance. Those who still want T-Mobile’s premium handset protection will can do so by paying an extra $8 per month.

As an example, the 16GB iPhone 6 will be available on the JUMP! on Demand program with $0 up front and payments of $15 per month.

Fine print:

“JUMP! On Demand: Qualifying credit and service required. You must trade-in eligible device in good condition at participating T-Mobile store and upgrade to eligible device on lease; up to 3 times per 12 mos. Participating stores & select devices. iPhone 6 Offer: Subject to credit approval. Eligible paid-off smartphone trade-in, lease, and qualifying service required. $15/mo for 18-mo lease via monthly bill credits over 18 mos. Must remain on qualifying service in good standing for duration of Lease term. After 18 mos you must return device in good condition or exercise purchase option. You are responsible for insurance/repairs; insurance recommended (required for CT customers). Tax additional. Not available with Contract Freedom (device pay-off) or other trade-in offers. No device security deposit required. Late/non-payment fees may apply. Participating stores only..”

Here’s what John Legere had to say in his video about the new JUMP program:

“We’ve taken two good ideas – Device Leasing and On-demand phone upgrades – and we brought them together.

What does that mean for you? It means complete freedom to get a new phone without the wait or expense. It’s completely Un-carrier!

Here’s how it’s different: No more $10 monthly fee, and you won’t pay a single penny out of pocket to walk out the door with your new smartphone, not even sales tax. Your monthly phone payment gets you a new smartphone, and you can swap it in for a brand new one absolutely any time you want. You can get up to three new phones in a year, which means you could get 6 new phones from T-Mobile in the same time it takes you to get just one upgrade from Verizon.

So to kick things off, you will be able to get one for $15 per month at T-Mobile. Trade in your old phone, get a new iPhone 6 and you’ll get the freedom to upgrade when the next iPhone comes out, or whatever you want.”

Developing… [We’ll update the post with every tweet if we have to, newest ones will be at the top, oldest at the bottom]:

Turns out, John used a video on Twitter to explain the whole deal. Here it is:

Source: Twitter [John Legere]

Tags: , , ,