Posts by Alex Wagner

T-Mobile gives CEO John Legere a raise and extends his term of employment

There’s no question that T-Mobile had itself a pretty successful 2014, adding a total of 8.3 million new subscribers, expanding its MetroPCS prepaid brand, and rolling out LTE, Wideband LTE, and 700MHz spectrum. As a result of T-Mo’s big 2014, the carrier has given CEO John Legere a raise. A Securities and Exchange Commission filing reveals that T-Mobile has amended John … [read full article]

T-Mobile, other carriers working to install 4G service on Chicago subway system

If you’re a mobile user in Chicago, the city’s subway system is about to become a much more attractive way to travel. Chicago mayor Rahm Emanuel announced today that his city has struck a deal with T-Mobile and the other three major U.S. carriers to finance a project that’ll modernize the Chicago Transit Authority’s subway system with an upgraded wireless network. The $32.5 million deal will see … [read full article]

T-Mobile has two more Super Bowl ads that star a trio of comedians and a vulture

Apparently that Data Stash ad starring Kim Kardashian West won’t be the only time that we see T-Mobile during the Super Bowl. T-Mobile announced today that it’s got two more spots planned for Sunday’s football game. The first stars Chelsea Handler and Sarah Silverman and highlights T-Mobile’s Wi-Fi calling feature. T-Mo says that Handler and Silverman “essentially” wrote the ad themselves based off of … [read full article]

FCC AWS-3 spectrum auction comes to a close with $44.9 billion in bids

It’s officially over! The FCC’s AWS-3 spectrum auction has officially come to an end, and it was a biggie. The AWS-3 spectrum auction closed with after 341 rounds of bidding, with the total of winning bids finished at $44.899 billion. That’s substantially more than previous spectrum auctions. For example, the AWS-1 auction that took place in 2006 finished at $13.7 billion, while the 700MHz auction in 2008 ended at $18.9 … [read full article]

T-Mobile, Kim Kardashian West team up for selfie-centric Data Stash ad

Less than 24 hours after announcing that it’s teamed up with Seahawks cornerback Richard Sherman on an endorsement deal, T-Mobile has revealed that it’s working with another celebrity. Kim Kardashian West is the star of a new T-Mobile ad highlighting Data Stash. The clip, titled “#KimsDataStash”, highlights all of the things that you could be using your data for if … [read full article]

T-Mobile, Seattle Seahawks’ Richard Sherman ink new advertising deal

Seattle Seahawks cornerback Richard Sherman is going to have a big weekend because he’s competing in Super Bowl 49, but the all-star player is making big news ahead of the Big Game as well. T-Mobile and Richard Sherman have formed a partnership that’ll see Sherman appearing in T-Mobile print, digital, and out-of-home advertising. The tie-up will start this week, with three huge T-Mobile and Richard Sherman-branded shuttle buses … [read full article]

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