Latest News

T-Mobile announces latest Uncarrier phase – Simple Starter $40 plan, goes live on April 12th

T-Mobile just took the wraps off its latest Uncarrier move and it’s one I think you’re going to like. John Legere took to the company blog to announce the new Simple Starter $40 monthly price plan. “We start today with an all-new Simple Starter plan, a $40 monthly price plan specifically designed to deliver a predictable, affordable solution to millions of value-conscious Americans – and to provide a desperately needed alternative to the high-risk, overage-intensive … [read full article]

(Update: Legere’s in on the act) Mike Sievert teases Uncarrier 5.0, promises “big throw-down”

It seems like ages since we got the last major Uncarrier phase at CES in January this year. Three months can certainly seem like a long time in tech. But just to reassure us that phase 4.0 wasn’t the last, Mike Sievert, the company CMO teased the upcoming major changes last night. Uncarrier 5.0 is coming very soon: It’s time for another big throw-down from T-Mo. We’re changing wireless for the better, again. Just watch our next … [read full article]

T-mobile dealer creates “Network Showdown” car race video invitation to CEO.

One of T-Mobile’s dealers has put together a fun, professional video in the competitive spirit of Uncarrier. Its purpose? To convince John Legere to come to its Annual Company Kickoff event at a TBC location/date, and to fake revenge on AT&T for kicking him out of its CES party. The video features a blue, low-end Chevrolet dubbed “Death Star” versus a black and magenta Ferrari in a street race. I’ll leave you to figure out which car represents … [read full article]

Will SoftBank turn its attention to Vodafone after being put off T-Mobile?

Will they, won’t they? A month back it seemed like SoftBank’s CEO, Masayoshi Son had just one thing on his mind: Buying T-Mobile and merging it with his other property, Sprint. To most of Team Magenta, it sounded like a bad idea right from the off. Just when Tmo seemed to be doing really well, here comes news that it might get swallowed up by a bigger company from another land. For some, there was a positive … [read full article]

U.S. Cellular becomes latest to imitate T-Mobile, with its contract-free “Simple Connect” plans

We’re almost used to it by now. T-Mobile does something awesome, and someone else copies. More recently, it was Sprint’s attempt to copy Uncarrier 4.0’s offer to pay off a customer’s ETF with another carrier to switch and join its network that got the headlines. Today, it’s U.S. Cellular’s turn. The carrier’s Simple Connect plans were launched today and are almost a direct copy of Simple Choice. The main … [read full article]

HTC One M8 review – The best Android phone just got better

With 2013’s HTC One, the Taiwanese manufacturer set the standard for Android device hardware manufacturing and design. Its aluminum unibody paired with awesome components and performance made it last year’s best smartphone (in the eyes of many). This year, it’s back with a new shape, better performance, better hardware design and a weird camera set-up. But can it hold a light to its predecessor? Absolutely. It launches in Magenta flavor on April 11, the same day Tmo … [read full article]

Survey: T-Mobile, Verizon offer most “bang for buck”

Things have improved drastically for T-Mobile since the Uncarrier movement began last year. In that time, it’s shaken up the industry by ditching contracts, offering unlimited data for a great price and rolling out LTE at lightning pace to over 200 million PoPs. But all this is just a great collection of milestones and stats if it doesn’t impact the way consumers think. Thankfully, they’re in agreement. Not only have subscribers been joining T-Mobile in their millions, … [read full article]

Tmo to offer 50,000 customers chance to download Shakira’s new album free, posts exclusive Q&A [video]

Last October, T-Mobile announced a multi-year partnership with Shakira. As part of the deal, the company supported her “Can’t remember to forget you” single launch as well as offering access to an exclusive concert at Bryant Park in New York. Now, with the launch of her new album just a week ago, T-Mobile is going to be offering even more exclusive content and offers for its customers. First up, an exclusive Q&A with the star behind the … [read full article]

Analysts predict success for T-Mobile throughout 2014 thanks to Uncarrier momentum

There’s no doubt in anyone’s mind that T-Mobile’s Uncarrier movement is a big hit. It’s not just bringing in more customers for T-Mobile than it’s had in years, it’s also forcing other carriers to change their ways and compete. The most recent example of this was Sprint’s promotion, offering up to $650 to customer for trading in, and switching networks. Essentially, a point-by-point copy of Uncarrier 4.0’s “Contract Freedom” … [read full article]