Survey: T-Mobile, Verizon offer most “bang for buck”


Things have improved drastically for T-Mobile since the Uncarrier movement began last year. In that time, it’s shaken up the industry by ditching contracts, offering unlimited data for a great price and rolling out LTE at lightning pace to over 200 million PoPs. But all this is just a great collection of milestones and stats if it doesn’t impact the way consumers think. Thankfully, they’re in agreement. Not only have subscribers been joining T-Mobile in their millions, but they – in general – view T-Mobile now as being the best value for money alongside Verizon.

“AT&T, Sprint, T-Mobile and Verizon Wireless were measured with YouGov BrandIndex’s Value score, which asks respondents, “Does it give good value for what you pay?” All respondents were adults age 18 and over.”

YouGov’s consumer survey asks which carrier offers the best value for money. And – as you can see from the chart above – T-Mobile and Verizon are pretty much level-pegging. What’s more, when asked which carrier they would switch to in the next 6 months, survey takers indicated T-Mobile is the most attractive option.

t-mobile_category_viewAs indicated in the chart immediately above, T-Mobile’s attractiveness has improved steadily over the past 12-15 months, while fewer people are likely to switch to Sprint or Verizon than they were this time last year.

As a business, brand perception is everything. There’s no good in having the best offers, or promotions if it doesn’t reach the customers. If customers jump onboard and don’t have a great experience, they don’t see it as great value. At the moment, Tmo is ticking all the right boxes for its customers.

Source: BrandIndex



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  • Jim Slady

    Waiting for the first person to complain about Edge areas and the usual blah blah blah.

    • ccnet005

      “ask and ye shall receive”.
      Just remember this survey was probably taken before the recent “corporate discount” event and “10 more dollars please for data” fiasco.

      • Eric

        A network upgrade from EDGE to LTE doesn’t happen by itself, nor does it come cheap. T-Mobile charged unlimited data users $10 more to fund the EDGE upgrade to LTE initiative and to also increase LTE beyond that, since EDGE covers 280 million POPs and CTO Neville Ray wants 310 million POPs.

        • ccnet005

          I agree it doesn’t happen by itself, maybe tmo shouldn’t have paid all those ETF dollars.
          20 million more dollars might be available instead of chalked up as loss.

        • thepanttherlady

          Considering the loss happened a quarter prior to T-Mobile making the announcement regarding paying off EFT’s, not likely.

        • taron19119

          T-mobile needs two customers for everyone Verizon customer to get the same amount of money

        • TylerCameron

          There is no way EDGE only covers 280 million people..

    • Cam Bunton

      It seems like a while since we last had a proper “T-Mobile coverage drops to 2G as soon as drive outside the city center!” comments.. Maybe it’s improving? ;-)

      • John Brown

        Not in Cincinnati. Hspa+ from downtown to Eastgate then EDGE all the way to Sardinia on rt. 32. SAD And Verizon buying Cincinnati Bell wireless is just gonna make it worse

        • Cam Bunton

          We’ve been getting reports that LTE is currently being tested in Cincinnati.. so, stay tuned.

    • Alexis A

      I’m still on edge :(((( lol sorry

  • pezman726

    Best bang for my buck…i just did a speed test this weekend on tmo’s lte. 32mbps down, 11mbps up. I’d say that’s some pretty good bang for my buck!

    • TMO Love

      I love TMO. I was with them forever. Got tired of lack of coverage. I’ll be back someday. In the meantime I’m picking up speeds of 64mbps in Indianapolis with AT&T. Can’t complain.

      • ChristianMcC

        Until you reach the limit, right?

    • Paul

      That’s not too shabby!! Wait until they can roll out network upgrades. I live near a 2×20 area, and the speeds are SICK!

  • sidekicker89

    Speaking of Verizon, they just agreed to buy Cincinnati Bell’s Spectrum!! T-Mobile should have bought them! They are a GSM carrier and they also roamed on T-Mobile!

    • Jay J. Blanco

      Verizon sucks ughh. We needed that spectrum

      • sidekicker89

        I totally agree!! And AT&T is buying Aloha holding’s spectrum in the Cincinnati market too! Not sure if that transaction closed yet though.

        • Jay J. Blanco

          Those big two are just sucking up all spectrum. Poor tmo

        • taron19119

          T-mobile don’t have the cash like they do that’s y I hate dt because they don’t support t-mobile us

        • Jay J. Blanco

          DT is investing more just not enough like they should

        • taron19119

          Not at all they doing just enough to get by dt has said they want to sale t-mobile us and use the 40 billion dollars to invest in its Europe carrier

        • volvoV70guy

          Isn’t DT having issues of some kind in Europe? I know T-Mo US needs more support but I can’t really knock DT for prioritizing their home market.

    • Chris

      They should have. But with what money? People here are so crazy about a $10 increase in unlimited data plan when it went from $20 – $30. Seriously, if we want coverage, then we have to help them get there.

  • Fr0stTr0n

    How bout some damn pink coverage in Montana and Idaho now…

    • Willie D

      They don’t have spectrum licenses there, that’s AT&T owned based on the purchase of the old Atlantic Telenetworks aka Alltel area and subsequent GSM conversion.

      • TylerCameron

        T-Mobile has a nationwide PCS and AWS license.

  • dd23

    Nothing to do with it but does anyone know when did tmobile allow mexico roaming on TELCEL? Just came from mexico last week and when I arrived in mexico city my lg g2 and moms galaxy s4 Were on movistar all over mexico city both phones displayed 4G everything worked as tmobile said it should calls txt data was slow but useable. Then I went to michoacan by car and on the 8 hour drive I stopped in all the little towns that only have TELCEL coverage no movistar at all and for the first time in 3 years Iwas able to roam on telcel I come to mexico every year and tmobile never roamed on telcel ever only att did. So I was happy but disappointed because even tho phones displayed 4G no data at all on telcel only calls n txt. But hey its better than nothing. I hope they get a data agreement w them soon..

    • Zacamandapio

      Wow. That’s definitely great news for me. Tmo used to roam on Telcel a long time a go (like 8yrs ago). Then when I went to my town I didn’t get reception because Movistar didn’t offer reception there. But if it offers Telcel (as long as I have coverage) I really don’t care for 4G. I want to be connected all the way there. And I know Telcel has it unlike Movistar.
      Thanks for the news.

      • dd23

        Your welcome and yes I surprised like u said telcel has better coverage than movistar and iusacell I just hope they allow data soon! I took out the sim and restarted phones twice just to see if I could get data working but nada :( once they turned on they instantly connected To TELCEL displayed “3G” but no data at all only calls and texts and I know telcel has 3G there were I was in Apatzingan because my cuzins that were with me they have mexican telcel phones and they were able to use data there fine .

    • Josué Deseo

      I see my family down in Saltillo, Coahuila on a monthly basis, it switches to movistar, after I cross over from del rio, Texas. It shows 3G service, usable service btw, during the whole time while I am traveling. Just letting y’all know my experience on the free roaming global data n text.

      • Zacamandapio

        You got it.
        Thanks for the update. My brother is getting married at the end of the year and I don’t want to have any coverage problems. My Z30 is unlocked which means I could use a Telcel SIM. I may end up doing that if it gets too problematic.

  • ChristianMcC

    I can definitely agree that they are the most bang for the buck when I’m using 50GB on my N5 in a mos and only paying $42+tax. I kinda wonder how far I would’ve gone without being on school Wi-Fi for about 15 hours a week…

    • Zacamandapio

      Holymoly guacamoly.
      That’s a lot of data.

      • ChristianMcC
        • Zacamandapio

          I thought I was a power user. I’m on the unlimited data and I only use about 7GB.

    • sushimane

      How are u paying 42 plus tax?

      • ChristianMcC

        I’ve got four other people paying their parts on my plan. Only thing I wish is that they could do separate billing, at times, but that isn’t enough to make me switch.

        • sushimane

          Oh I thought i got it good lol I’m still holding on my value plan deal I’m only paying 74.15 plus insurance but I do wish they would add unlimited roaming like the current plans I care less about tethering.

    • Alex Zapata

      I feel like TMO is the only real option for us heavy data users. I’ve already burned through 13GB in this billing period and I’m on WiFi at least 8hrs a day. Streaming podcasts and seminars will do that though. Being the only TMO customer in my neighborhood and the only one with an LTE device on my plan means I have no reason to bother with our unreliable WiFi.

      • krym73

        I feel you brother, me and my wife rack up over 100gbs a month, I screen mirror everything to my tv’s and we tether to our tablets, pc’s with the free hotspot, been with t mobile for 7 years and never been happier, I only pay around 100 with our 5 line family plan split.i laugh at at&t 10gb commercial.

        • Jason Mauai

          T-Mobile doesn’t say anything about using 100GB+ a month? Nice! I no longer feel bad about my 17GB.

        • Alex Zapata

          I used to use over 100GBs/month for quite some time and they never said anything. That’s the perk of unlimited, unthrottled data.

      • taron19119

        I use 14gb every month and I pay 50 after taxes

    • mingkee

      This is much more than I ever used even I watch TV on the bus and train.

    • taron19119

      How u use they much

      • ChristianMcC

        The main culprits were xfinity tv go and Google+, but I also used my full 3 gigs of tethering and Google Play music and app updates.

        • taron19119

          Wow that’s crazy but I well say this ever since I got unlimited data for 10 dollars I ben going in

    • Guest

      Wow 50GB in a month and you still haven’t been caught. That’s a record. I salute you.

      • ChristianMcC

        That’d be cool, but I’ve known people who have done over a hundred gigs on the Verizon’s grandfathered unlimited 4g, and somehow on Sprint’s 4g, at one point. That was definitely with more tethering, though.

      • JBrowne1012

        Haven’t been caught? Its not illegal nor against the tos… kinda confused… who is gonna catch who? Thats probably what? 50 movies depending on if hd or even bluray

    • guess

      What are you doing watching you tube 24 hours a day ? That’s impossible to go through 50GB in a month, 5GB I would believe but not 50GB

  • ronjon400

    these people that make these charts….no color coordination skills what-so-ever!
    i did do a speed test today: 27ms 46.96 down and 11.36 up (t-mobile)

    • Cam Bunton

      I know.. If I was a chart-maker, I’d keep Magenta/Purple aside specifically for T-Mobile. Teal? I love the color.. but, teal?

      • ronjon400

        +1 LOL

      • Paul

        It’s like they chose autumn colors for the charts!

  • Jay Holm

    I was with Verizon for 3yrs, T-Mobile for just about a year,. . .I prefer T-Mobile.

    • Zacamandapio

      I was with Verizon in 2006. In October of that year I switched to T-mo and I never looked back to any of the other carriers.

      Every time I want to leave I end up staying for something better that pops up. Also, I get coverage where I go. That’s not an issue for me (Southern California).

      • Jay J. Blanco

        I switched from Verizon is 2008. And have been happy ever since. :-)

  • raymond

    Can anyone tell me if my town Corcoran California is in the area where T-Mobile purchased that 700mhz spectrum?

    I tried checking for myself but I have no clue how to make sure

    • FluX

      There was a map a few weeks ago on Tmonews that showed where the existing spectrum and new purchased spectrum was. I’ll post it here if I find it!

    • Bud

      All of California is covered according to the map

    • enkay1

      Check out Sequence Omega’s SpecMap.