CFO: $10 increase for unlimited required to make a return on network improvements

At the end of last week, T-Mobile surprised us all by rolling out an update set of Simple Choice plans. Replacing its three-tier system with four. Bumping up the data allowance on the two cheapest plans and adding Stateside international calling and texting would possibly have stolen the headlines had the changes not also bumped unlimited data at high speeds … [read full article]