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Xzibit Is Back And He Wants To JUMP! Your Phone

Oh yes, Xzibit is back and while I resist ALL my desires to insert a “Pimp your Ride” joke, he’s one of a half-dozen or so new videos T-Mobile has released promoting JUMP! and #hate2wait. Other videos include Olympia Sanya Richards Ross, Sean Rash, Joe Johnson, Rich Malambri, Ike Taylor and Julissa Bermudez. In all honesty, I’d love to see T-Mobile bring a stronger name to bear with this campaign, or at least one that won’t … [read full article]

T-Mobile Making Preparations To Bring Carly Back Into The Marketing Mix?

Whoa, could it be, might it be, will it happen? A new six-second vine short from everyone’s favorite T-Mobile marketing bombshell teases a return into the Magenta mix. That’s clearly the motorcycle outfit playing in the very last frames of the vine and a “stay tuned” from Carly herself. There’s even a #tmobile hashtag in the tweet which all but solidifies something is going to happen. It was back in March … [read full article]

T-Mobile’s Increased Ad Spending, Addition Of iPhone Hasn’t Led To Increased Market Share…Yet

While Kantar Worldpanel announced yesterday that the addition of the iPhone 5 to T-Mobile’s network has bumped up Apple’s total market share, the same can’t be said for T-Mobile directly. According to their findings, T-Mobile’s share of the wireless space was 10.1 percent in the last three months against 13.5 percent over the same period last year. … [read full article]

T-Mobile Pairs Up With Rob Kardashian For A…YouTube Clip

I’ll readily admit that for some unknown reason my wife thinks watching all 23492034234 of the Kardashian shows on E! is entertaining. Me? I look at them as the decay of modern society better known as “celebs” famous for being famous. Please marketing team, don’t bring Khloe in on the next one, I’m begging you. In all seriousness, I really don’t understand the marketing message T-Mobile is hoping to get across with some of these YouTube only … [read full article]

T-Mobile And…Xzibit Talk About The No-Contract Experience

Please forgive me for this…but you’ve just been pimped by T-Mobile. Now that I got that out-of-the-way, T-Mobile is adding another round of “celebrities” to their marketing staple with this 50 second spot. Xzibit, famous for his rapping but more famous for his host gig on MTV’s Pimp My Car talks about how he made the switch from AT&T to T-Mobile. Really, just watch this video. Actor, Rapper and Producer Xzibit doesn’t have contracts in his … [read full article]

Video: T-Mobile…The ‘Simple Choice’ If You Live In A Shoe

The next advertisement in T-Mobile’s line of Simple Choice TV spots shows just how important Simple Choice is to those of you who live in a shoe. In fact, Simple Choice can help remove the embarrassment of telling your friends you actually live in a giant shoe. I don’t know, maybe living in a giant shoe would be fun…using the laces to swing around like your own personal jungle gym? Actually, that just … [read full article]