T-Mobile just isn’t letting up on AT&T, data congestion and the iPhone 5. First we had Mousetraps, then Frankenstein, a man frozen in ice and now…pipes! Pipes with colored liquid representing data congestion! Hey T-Mobile, why not … [read full article]
With the release of the Galaxy S 4 around the world comes the inevitable onslaught that is the Samsung marketing machine. Once again they are taking the opportunity to take some shots at their biggest competitor…the iPhone and its lack of Galaxy-specific features like Air View technology, S Beam file transfer and Drama Shot. While some of these features are more gimmicky than others … [read full article]
T-Mobile’s last commercial may have featured Frankenstein, but this time around they are going with the reliable “caveman” backdrop. The entire gist of the commercial is one big cheap shot at AT&T and their restrictive contracts. The bottom line? “Even a man frozen in ice understands that choosing T-Mobile over AT&T is the smart way to go.” [read full article]
Though the T-Mobile and MetroPCS merger has been ‘news’ for a while now, the deal officially begins this morning with all necessary regulatory approvals and shareholder votes in the bag. The new partnership, combining … [read full article]
What if you financed a car though Honda, but they decided to continue charging you “maintenance fees” surprisingly equal to your car payment at the end of the financing agreement despite you having completely paid the balance? Or perhaps you have car insurance through Geico and they insist on charging you not only the cost … [read full article]
T-Mobile’s newest Simple Choice marketing spot will air during the NBA playoffs tonight and it’s a far cry from the days of Carly. In fact, we’re trading Carly in for Frankenstein, Simple Choice and pot shots at AT&T. It’s clear that T-Mobile’s primary focus is convincing AT&T customers the grass … [read full article]
Look, I generally love Funny or Die parody videos and I have high hopes for the HTC One, but this video doesn’t do justice to either. This James Van Der Beek “The Bachelor” inspired parody gets in some highlights of the Zoe camera feature and long battery life, but for the most part this is the exact opposite of the direction we hoped for … [read full article]
Well, what can I say about this other than to hit on the notion that T-Mobile’s marketing team is truly getting aggressive. This is perhaps one of the most aggressive ads I’ve seen T-Mobile run in recent memory and while it may be about the iPhone in particular, it’s sending a message regardless of the device. I’ll admit to being skeptical that [read full article]
A small but notable post here as I’ve discovered that T-Mobile has completely taken over the airwaves of a number of radio stations in South Florida, Seattle, Philadelphia, Denver, Orlando, Dallas, New York City, Portland and more. On 96.5 in South Florida, the “Next hour of music is sponsored by T-Mobile” and every ad prior to that hours worth of music was [read full article]
As T-Mobile employees wind down their training for the iPhone 5 launch hour nears, we’re ready to see T-Mobile unveil it’s reportedly “massive” iPhone advertising campaign. Expect to see the words “screaming … [read full article]
