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Tim Tebow to star in two T-Mobile Super Bowl ads

Tim Tebow may be most well known for his antics on a football field, playing quarterback for the New York Jets, but after this year’s Super Bowl, we may remember him more for playing a rock star, or bull rider in T-Mobile’s advertising campaign for the biggest American sporting event of the year so far. How does Tebow fit in with T-Mobile’s approach to the smartphone market? You may ask. The answer: Contracts. … [read full article]

T-Mobile’s latest marketing stunt – genius or just plain childish?

Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an awakening,” said Ralph de la Vega, president and CEO of AT&T Mobility, “but I felt it was time to really … [read full article]

T-Mobile set to kick off fresh advertising campaign against AT&T [Update: Official ad image]

Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T party at CES confirmed without doubt that there’s clearly no love lost between the … [read full article]

T-Mobile UnCarrier Ad Featuring Phone Theft Lands Company In “Hot Water”

T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths,” … [read full article]

Has Your Smartphone Ever Gone Through The Laundry? T-Mobile JUMP! Can Help

T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. T-Mobile JUMP! may be just what the doctor ordered for anyone who has ever experienced this unfortunate laundry scenario. Going from touchscreen to melted-screen is frustrating. Luckily, T-Mobile JUMP!™ … [read full article]

NSFW: Jonah Hill Congrats Bill Hader For T-Mobile Marketing Campaign

When Bill Hader left Saturday Night Live, many were left wondering where the funnyman would show up next. Low and behold Hader shows up as the face of T-Mobile’s JUMP! upgrade program, an appearance which had a few pundits scratching their heads. Well, Jonah Hill breaks down Hader’s decision in this Comedy Central clip straight out of tonight’s roast of James Franco. This one’s not safe for work so don’t watch it out loud, in … [read full article]

“Search Restaurants” Or Take Advantage Of T-Mobile’s JUMP! Upgrade

I kind of like this one, and it’s an all too familiar story before the days of Siri and Google Now. I’ve seen some mixed reviews and sure, Bill Hader is no Carly, but I think they are on the right path with these commercials. It’s a familiar, comedic face and that’s a good thing. Still, I just want one commercial with Hader as Stefan. “Searching for a place to eat with an old phone … [read full article]

T-Mobile, Pro-Surfer, Bikini, Under Cover Mission, Sony Xperia Z And Well…Just Watch

I honestly have no idea what’s going on with this commercial other than to say it’s totally unlike anything I’ve seen T-Mobile do in recent memory. That being said, am I really complaining about hot CIA-types, a pro-surfer in a bikini and Sony’s flagship Xperia Z Android device now available only as a T-Mobile exclusive? Hell no. Still, I’d love to know which T-Mobile exec personally signed off on this ad and shake their hand for … [read full article]