T-Mobile’s Big Wednesday Event Gets Teased, Highlights Lengthy AT&T Upgrade Period

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T-Mobile’s Wednesday event continues to be shrouded in secrecy and has the privilege of being considered a “Project Dark” event. For those of you who can remember back to the launch of T-Mobile’s Even More, and Even More Plus plans that’s one of the last times I’ve seen that codename attached to something. There’s little question on my end that T-Mobile is holding information close to the chest with this event and any guesses that its phone centric seems unlikely at this point. Given that, I was just dropped this poster in my inbox which ran in yesterdays Wall Street Journal and perhaps provides a little hint about what’s in store.

Our takeaway from this lone image is that at least part of T-Mobile’s Wednesday event will surround contracts or a lack thereof and upgrade timeframes. That’s providing plenty of fodder for us to wonder if T-Mobile isn’t ready to revamp their recently launched Simple Choice/UNcarrier rate plans. We know Phase II and Phase III exist, but not in what form so there’s plenty of guesswork to go around.

What’s your take on this image? Upgrade timeframes or something else entirely?


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  • JB

    Maybe it’s the launch of that “upgrade club” John was looking into starting. That would be awesome.

    • JB45

      Trade in that note 2 for the note 3….sign me up

      • JB

        I know right? If the specs are to my liking and they launch that program, I’d trade my S4 in a heartbeat.

    • kev2684

      sweet jesus

    • TayshaunBoba

      GUYS. John Legere is on twitter… that is all.

  • jack johnson

    Discount Upgrades for tenured customers or contract buy outs if I had to guess

    • Jose Hernandez

      That would be nice

  • samsavoy

    How about an event called “Busy, non-rural suburbs 20 minutes outside the city matter, too.”

  • Edson de Jesus

    I like how they photoshopped the UI of an iPhone onto a Galaxy S4.

  • Mike

    No more migration fees…….hey I can dream right

  • kk888

    Bring back the old minute Value Plan! This could attract many people because it’s more elastic than the one choice fit all plan. Also, the Unlimited Data V. Unlimited Minutes often give network visioned sprint a lead because the minute aren’t that important to some people and data is more important.

  • Sound exactly like the rumor going around about T-Mo paying your cancellation fees to switch

  • iTried

    They are going to allow you to finance your ETF from other companies.

  • Ashkid

    1 month free trial on T-Mobile, and if you decide to stay they pay your cancellation fee to the other carrier. Or…..they’ll do a 2 month period of converting to T-Mobile and getting unlimited talk, text, web/data-5GB of high speed 4GLTE for one low monthly introductory price of $50.00/month. Of course, existing T-Mobile members, cannot take advantage of this :( awwwww.

    Or…how about their prepaid $30/month 100 minute unlimited text/data 4GB 4GLTE high speed data now available to postpaid customers, tethering included :) YEAH!

    • kev2684

      dude second option would kill AT&T/VZW and Sprint on urban areas lol.

  • marbo100

    I’d like to see some new 1080p Tablets with LTE.

  • lifeisgr84all

    Lease a smartphone for $25/month for six month period with no downpayment*
    * simple choice plan with unlimited data required plus PHP
    How does this sound???? i would not think twice if T-Mo come up with something like this

  • taron19119

    Yes it’s the 2 upgrade s a year program

  • tryingyrluck

    I would be so pissed if they offer to pay ETF.

    I just broke 4 contracts on an AT&T family plan for a grand total of $1040 in termination fee to switch to the uncarrier T-Mobile plans. I also got $200 in rebates from T-Mobile for switching but that still a net of $840 to switch.

    I went from paying $245/month with AT&T after tax to $116/month with T-Mobile so I’ll make the fees in a matter of a few months but I will raise hell with T-Mobile if waiting just one more month would have saved me an extra $840.

    • coolio93

      i see your frustration but in the case that this does happen then your argument is flawed. No matter when they launch it, they will always have some customers who just got done paying etf’s and missed out on the promotion.

      • tryingyrluck

        I get your point but it just sucks to be on the wrong side of a great promotion.

    • David Lebron

      They will not be waiving ETFs. They’re new no contract family plans.

  • TMoFan

    I’ve been waiting anxiously since T-Mobile announced the event. An upgrade club would be the ultimate and would complete the UNcarrier branding.

    T-Mobile is often written off as a “has been” but it can already be seen that it is pushing the industry in a certain direction that no one else was willing to go. I say bring it on Twin Bells. UNcarrier has been unleashed.

  • Joshua Austin

    T-Mobile randomly brings up the Sidekick brand on Twitter. Last week I tweeted them, saying I was daydreaming of my last Danger one (LX 09), and they replied with, “you never know when something like that will come back!” I would love to see the Sidekick return, but as a “high end” device. May not be likely, but I enjoy the dreams of it!

  • Jamall Farrackand

    Does Tmobile have a response to the new FreedomPOP phone service? i.e. $10 a month all you can talk with 500 Mb of data

    • TechHog


  • Garo.j

    I have had my Nexus4 on the 70$ unlimited plan since February. I average about 15 gb of data a month.

    • Nick Gonzalez

      I think…

  • Brian T.

    Trade in your phone at any time to have the remainder of the balance of what’s owed on the phone wiped out. Freely upgrade to a new device when you want. Max two times per year. I have a very strong hunch about this…

    • steveb944

      Oh man this reminds me of the talk of ‘renting phones’ which I think was posted on here last year from an interview with the CEO.


  • ClausWillSeeYouNow

    I sure hope it has something to do with adopting a pet. All signs point to it. Instead of a costly subsidy, an inexpensive cat is a wonderful addition to an unlimited plan. A real cat, that is. Who cares if you can swap phones when you please? As long as people have the choice to adopt a feline, they’re empowered.

    Choosing a cat carrier has never been such a Simple Choice. T-Mobile.
    Unlimited until the cats come home.

    • Dick Richard

      Off the meds again, are we?

    • thepanttherlady

      Make it a panther and I’m on board!

      • ClausWillSeeYouNow

        Yeah!!!! You understand. Oh Panther Lady, I’m such a fan. I never thought I’d see the day that you replied to me.

        You have brought Claus such happiness. :’-)

        What’s the verdict on you Xperia Z? Keeping the International or trading to the T-Mo variant with LTE?

        • thepanttherlady

          Thank you for the vision of Wayne & Garth….”we’re not worthy”. LOL :)

          I have decided with the Honami i1 on the horizon, I am sticking with the int’l version of the XZ. T-Mobile has just waited way too long to get the US version released. I’m over it. :)

        • gadget_hero

          Especially since the next gen Z is right around the corner, and their are rumors Sony will put a 4K video camera in it… Plus I was really bummed it didn’t have 802.11ac in it.

        • ClausWillSeeYouNow

          Amen! The Panther Lady has spoken.

          (GONG RINGS)

          Lol good choice. I like the international version. There’s something thrilling about owning a phone that starts up for the first time in Chinese :-)

        • thepanttherlady

          This would be my first one. Almost frightening not knowing what you’re agreeing to when you start pushing buttons.

        • ClausWillSeeYouNow

          Amen! I purchased a Sony Lt28i (Xperia ion LTE) to run on T-Mo and loved the Chinese Characters.

          Until I switched the language to English. Lol

          True story, it has since been sold to a person in Croatia. Hope he’s enjoying it.

          Now I have a Google Nexus 4. When I feel homesick I can just set the language to Chinese to relive my old Sony days. :-D

        • thepanttherlady

          Ironically enough, I switched from the Nexus 4 to my XZ. In full transparency though, I only got the Nexus 4 to use while I waited for the XZ to arrive and planned on keeping it in it’s box as a backup. It’s since been sold.

      • JJCommonSense

        I’ve always had a thing for Cougars myself…

        • thepanttherlady

          I almost spit my water out when I read that. You guys are so funny! :P

  • GinaDee

    I heard it’s a “get better reception,” option if you pay $25 more per line per month. 50% better building penetration, LTE in more areas and no more dead zones.

    Oh wait. You can already get this with the other carriers. My bad.

    • Chris

      Hahahaha this was good…

    • TayshaunBoba

      Grass is always greener.

    • RobotChupacabra

      Problem is the $25 more per month, and a 2-year contract, and capped data. Tradeoffs.

      • Brian T.

        Tradeoffs indeed. I’ll happily take my 5 family plan lines with unlimited texts, unlimited minutes, and 500 MB of high speed data on each line for $110/mo. with T-Mo!

    • TechHog

      *slow clap*

  • gadget_hero

    I wonder what sort of hardware network upgrades we can see once the PCS refarm is done. I for one would love to see T-Mobile cover the interstate system with HSPA+, if not LTE. In Nashville TN I see entirely to much GPRS/EDGE or end up Roaming. Though I do enjoy where they have HSPA+. I hope this event has stuff other than those new contract free, credit check free plans.

  • Guest

    I am friends with J Legere’s kids. They told me the big suprise for July 10th is that you can pay

    a monthly fee to your T Mobile plan so you can upgrade every three months.

    WHOA !!

    That is the big suprise, you all can go home now.

    Good night.

    • taron19119

      nice but it won’t be every 3 months every 6 months maybe

  • LOVE

    The big suprise is that John Legere is going to announce he is a really a robot created by DT ten years ago, and just recently he had sex with Carly and
    now Carly is pregnant, and their child is the anti christ.

    • J05H


      • Guest

        Because that makes complete sense

    • eanfoso

      Because that makes complete sense

      • MuthaFuckinStephen

        Made sense to me.

  • S. Ali

    How about you compete with ATT coverage? They may pay more and have contracts, but guess what, you also get coverage in most suburbs and rural towns. To many, that cost difference is worth it.

    • GinaDee

      T-Mobile can’t and won’t so they rely on gimmicks similar to the prize found inside Cracker Jack boxes. Apparently most T-Mobile employees eat this stuff up.

    • eanfoso

      Depending where you live, in my area t-mobile works in par with Verizon, while Verizon has LTE developed, it is congested and at times my hspa+ works better, at&t and sprint are pure crap and ironically higher in cost

    • MuthaFuckinStephen

      I don’t notice any difference from T-Mobile & at&t here in San Francisco. Guess it depends on where you live.

      • S. Ali

        Of course you won’t see a difference in major metros, but 10 miles in any direction from a metro its a all GPRS and 2G Edge.

        • Steve Park

          Ten miles? I live 1 mile outside 4G (HSPA) coverage in my local city and stuck with 2G/GPRS 100% of the time at home. WiFi takes up the slack, however it’s 2G/GPRS on 99% of all freeways/interstate highways once you travel outside ANY urban/metro area,

        • malcmilli

          i dont know about 10 miles… i can ride the metronorth from new york city an hour up north to norwalk, connecticut and i hit edge maybe twice for only a few minutes at a time.

      • Dakota

        Thats what its like with any carrier. Even in my city, I get anywhere between .05 and 10 depending on where and sometimes a huge range even right in the same place

  • IamDefiler

    HALF-LIFE 3!!!!!!!!!!

  • Dakota

    If you have no contract, then there is no upgrade time? It does seem the company who was all poised to merge with ATT is now obsessed with them.