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T-Mobile uses colorful balls to compare its LTE coverage to Verizon’s in new ad

After releasing a Pop-Up Video-style response to Verizon’s colorful balls ad a few days ago, T-Mobile today unleashed a new ad of its own. The ad, titled “Verizon’s Secret,” says that it’s giving “the rest of the story” from Verizon’s own colorful balls ad. In the commercial, T-Mobile says that the LTE service that Verizon has added in the past two years covers five million people, while the LTE service … [read full article]

T-Mobile #BallBusterChallenge kicks off next week, here’s more info on the testing

After announcing the #BallBusterChallenege yesterday, T-Mobile has now spilled some more details on where the challenge be headed and how it’ll work. The #BallBusterChallenege will kick off in Seattle, Wash., on January 26 and then travel south to Santa Clara, Calif., the week of February 1. Afterward, T-Mobile will hit up cities throughout the US, including towns “where some people might not expect to find T-Mobile’s network.” T-Mobile will be tweeting out details … [read full article]

T-Mobile once again argues against AT&T attempt at low-band spectrum purchase

T-Mobile has been battling with AT&T lately about regarding the big blue carrier’s attempts to buy low band spectrum in a couple of different deals, with each side making their case to the FCC. This week, T-Mo filed another letter to the FCC arguing why an AT&T purchase should be blocked. AT&T is interested in three lower 700MHz C Block licenses in Kentucky, Ohio, and West Virginia. AT&T says that it wants to … [read full article]

T-Mobile launches #BallBusterChallenge in response to Verizon colorful balls ad

After targeting Sprint with a MetroPCS promo, T-Mobile is now going after Verizon with a new offer of its own. The #BallBusterChallenge is a response to Verizon’s recent ad that talks up its network performance in a RootMetrics study and compares AT&T, Sprint, and T-Mobile’s results using colorful balls. To help “set the record straight,” T-Mobile is launching the #BallBusterChallenge, which will see T-Mo … [read full article]

T-Mobile wants to spice up Verizon’s Q4 2015 earnings call with a drinking game

T-Mobile runs its quarterly earnings calls pretty differently than the other three major carriers. While AT&T, Sprint, and Verizon are all conference calls between analysts and executives, T-Mo typically runs a video stream and takes questions from folks on Twitter, making the announcements more interesting for us regular folks. And now T-Mobile has decided to spice up the announcement of one of its competitors, too. T-Mobile just announced the [read full article]

MetroPCS goes after Sprint with ‘The Biggest Offer in Sprint’s History’

Sprint is currently offering what it calls the “biggest wireless offer in US history,” saying that it’ll cut switchers rate plans in half. Well now MetroPCS has gone ahead and responded to Sprint’s promo with what it’s calling “The Biggest Offer in Sprint’s History.” With this new promo, Sprint switchers can get up to 50 percent off the price of Sprint’s Family Share Pack plan. All that … [read full article]

BlackBerry Priv pricing details revealed ahead of T-Mobile’s January 26 launch

After confirming earlier this month that the BlackBerry Priv is coming on January 26, T-Mobile today dropped its pricing details for BlackBerry’s first Android smartphone. The BlackBerry Priv will be available through JUMP! On Demand at a rate of $0 down and $34 per month for 18 months. After those 18 months are up, you can either return the Priv and upgrade to … [read full article]

HTC aiming to release Android 6.0 to T-Mobile One M8 on January 25

Following Google’s launch of Android 6.0, T-Mobile named 17 devices on its network that’d be getting the Marshmallow update. The HTC One M8 was one of ‘em, and now we’ve got an idea of when that update will be arriving. HTC’s Mo Versi says that his company is aiming to begin pushing Android 6.0 to the T-Mobile One M8 on January 28. The update is currently in HTC’s labs, though, so it’s … [read full article]

New Binge On report shows more video consumption without increased T-Mobile network load

Consulting firm P3 Group today released a report on Binge On that is the result many weeks of observing the usage of 1,000 T-Mobile customers. These users installed an app from P3 that measured their smartphone usage, including data speeds. During its study, P3 Group found that with Binge On, the bandwidth allotted to video content — streamed or downloaded — was around 1.5Mbps, … [read full article]