Last month, T-Mobile launched a new promotion to give free Samsung Galaxy smartphones to customers. T-Mo has touted the offer as its “Most Epic Deal Ever,” and to get the word out about it, T-Mobile spent more on TV advertising than all of its competitors. According to TV ad measurement firm iSpot.tv, T-Mobile spent $41.6 … [read full article]
After dropping some details on T-Mobile’s AWS-3 spectrum deployment plans, T-Mo’s Nils Paellmann is back today to talk more about the Un-carrier’s upcoming plans. Speaking at an investor conference, Nils Paellmann, T-Mobile’s Vice President of Investor Relations, touched on T-Mo’s plans to expand its retail stores. Paellmann explained that … [read full article]
Last year, the National Advertising Division recommended that T-Mobile discontinue some of the claims it was making in its “Ditch and Switch” ad campaign. T-Mobile appealed the decision to the National Advertising Review Board, another unit of the advertising industry’s self-regulatory system, and now the NARB’s decision has come out. The National Advertising Review Board has [read full article]
Last year, AT&T was ordered to stop infringing on T-Mobile’s trademark magenta color with the logo of its AIO Wireless prepaid brand. Now another company has found itself in some legal crosshairs over the magenta color. Oxy, a UK-based company that is [read full article]
After outperforming the other three major US carriers in customer care and network speed, T-Mobile has managed to beat out AT&T, Verizon, and Sprint in one more area. … [read full article]
Verizon’s made a big push and spent a ton of cash on its Never Settle marketing campaign. T-Mobile, in the early hours of this morning, has responded with its very own campaign inviting Verizon customers to switch. As it turns out, T-Mo agrees that you shouldn’t settle… for Verizon. The Never Settle Trial offers the chance for Verizon … [read full article]
Ahead of the schedules earnings call, T-Mobile has released its full financial results for 2014, and for the fourth quarter. And it makes for good reading as the earnings reports generally do these days for T-Mo. . FINANCIALS [read full article]
Less than 24 hours after announcing that it’s teamed up with Seahawks cornerback Richard Sherman on an endorsement deal, T-Mobile has revealed that it’s working with another celebrity. Kim Kardashian West is the star of [read full article]
Having had such a good year in 2013, I wasn’t all that optimistic about 2014. After all, following up an industry changing year with another is as difficult as releasing a great second album or movie sequel. I mean, you’ve all watched The Matrix Reloaded, right? But, being the ever-persistent Un-carrier, T-Mo decided not to pay any attention to the script. Instead, its 2014 was … [read full article]
Following on from its Uncarrier 8.0 announcement a last week, T-Mobile has decided to publish its Data Stash commercial on YouTube. And yes, I know it’s Boxing Day, but I couldn’t resist not sharing it with you. It’s something to look forward to for January, which will be upon us before we … [read full article]
