T-Mobile outspent other three major US carriers on TV advertising in July


After outperforming the other three major US carriers in customer care and network speed, T-Mobile has managed to beat out AT&T, Verizon, and Sprint in one more area.

A new report from FierceWireless and iSpot.tv has revealed that T-Mobile spent more on television advertising than AT&T, Verizon, Sprint in the month of July. Of the $183.4 million spent on TV ads in July, T-Mobile was responsible for 23.2 percent or $42.5 million, which it spent on 12 different ads that were shown 6,000 times. AT&T came in second place with $38.9 million, Verizon was in third with $36.3 million, and Sprint was in fourth with $24.8 million.

Looking at single ads, Verizon spent the most by dropping $21.4 million on its geese ad. T-Mobile came in third for its Mobile Without Borders ad, which it spent $14.5 million on.

T-Mobile has long been known for its advertising, whether we’re talking about Catherine Zeta Jones, Carly, or the more recent ads in the style of the above Mobile Without Borders commercial. T-Mobile’s latest advertising efforts have done a nice job of catering to the young’uns and the hip crowd with lots of magenta, black, and white, celebrities like Kim Kardashian and Joel McHale, and pop art stylings. It’s these ads, along with Un-carrier moves and an “f-bomb dropping, maverick CEO” that have helped to catapult T-Mobile to the number three carrier in the US.

So! Now that we’re on the subject of advertising, which T-Mobile ads have you enjoyed? I think this CZJ ad is good for a laugh.

Source: FierceWireless

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  • steveb944

    Ha-ha, good job bringing back the old school ad. I forgot about that one.

  • Dan’s the Man

    They spend so much because they came out with some new Uncarrier moves and they also sponsored the MLB All Star game.

  • Frankwhitess

    All of them are my favorite!! I think it’s awesome that they are picking up serves every where!

  • justanormalguy13

    I miss Carly. I wonder what she’s up to now a days?

    • sharti24

      porn :D

      • justanormalguy13

        Are you serious?

        • lol highly doubt it, but its funny!

    • gmo8492

      She’s in John Legere’s office and he won’t let her leave.

    • dtam

      not doing much…no projects on imdb since 2013

  • Adam

    When it comes to return on investment for new customer acquisition, I wonder how TV ads compare to no activation fees, free sim cards, test drives? My guess is these TV ads are not very profitable.

    • Mike

      Good Q. But…TV and Radio Advertising isn’t necessarily about getting customers in the door. It is about getting potential customers to remember the name. And the more you see/hear the name the more likely you’ll think about it. The more likely you’ll think about it the more likely you’ll take action that includes that brand name. It takes a lot of repetition to do that.

      • Acdc1a

        That’s right Mike. Marketing 101. TV, Radio, and Billboard advertising is best for brand recognition. You have to beat yourself into the mind of consumers as a viable company.

    • orlando duran

      They are extremely positive. Tmobile has stirred the pot so well…even big red ” verizon” is changing and why they won’t do contracts anymore and no more phone subsidies

  • Philip

    I been hearing alot of those ATT ads about the Samsung S6 Active.

  • ArchangelRenzoku

    I just remember wanting to carve out my eyes with rusty kitten claws after seeing the Kim Kardashian commercial. The feedback against her the day after was alarming

    • Steve R.

      Kim Kardashian is definitely a polarizing figure lol

  • gmo8492

    I remember that Catherine Zeta Jones commercial like it was yesterday. They offered 2 lines for $49.99, what a deal :). Anyway My favorite T-Mobile commercial was one of this past Super Bowl commercials where it was the data vulture attacking some office people. I liked that it wasn’t one of their typical commercials and it was kinda poking fun a Sprint for using animals during it’s Framily plan promos.

    • AS118

      Honestly, the “Framily” promo may have backfired and lost customers just for the use of the horrible word “Framily”.

      • orlando duran

        The reason why ” framily” failed is because it is on the garbage sprint network

        • millenialkid

          Sprint still roams on Verizon.

          Compare that to T-Mobile customers whom only get 50MB of roaming per month…. Most people can exhaust that within 15 minutes. But 50Mb allows T-Mobile to advertise AT&T’s coverage on their maps.

  • Matt

    That’s a little bit sad. I wish more of that moneyvwouldve been plowed into network upgrades.

    • Acdc1a

      And then how would anyone know about those upgrades?

      • gpt2010

        Agreed. Years ago, TMO didn’t spend enough on ads. They are finally doing it and people are listening. This in the end gives you better chances for more revenue. That will lead to more improvements in the network. Like the old cliche. Spend money to make money.

      • millenialkid

        I was visiting a friend last week, and my T-Mobile service didn’t work. Driving around, I stopped at a T-Mobile retail store to see if they could troubleshoot my phone.

        They did, but then as I left, they showed me a picture of typical speeds in the area (0.5MB speed download on LTE).

        I felt badly for the people in the store who were setting up service…

    • PC_Tool

      Wow. Only one “put it into the network” comment.

      Are people finally taking that “Business 101” class?

      • millenialkid

        Actually, I have a friend who is a VP of marketing. I’m glad he has budget this year, likely he’ll have another sexy party.

        He always gives very nice Christmas Presents.

    • There upgrading there network every week.

      • millenialkid

        Well, T-Mobile has some issues that carry a lot of historical baggage, on how it prefers to account for “Overhead” and (sometimes Fixed assets) as CapEx.