Tag Archives: Super Bowl

T-Mobile deploys permanent LTE network upgrades in Houston ahead of Super Bowl LI

After permanently beefing up its coverage in Washington, D.C. for the presidential inauguration, T-Mobile today revealed that it’s done something similar for Houston, Texas. T-Mobile has rolled out upgrades to its 4G LTE network in Houston ahead of Super Bowl LI on February 5. T-Mo touts that its LTE capacity has grown nearly 20 times in and around NRG Stadium, where the Super Bowl will be played, as well as 10 times at airports and … [read full article]

T-Mobile’s Super Bowl ads take two of the top five spots in YouTube AdBlitz voting

T-Mobile had two ads during this year’s Super Bowl, and after they aired, they both seemed to be pretty well-received. Now they’ve won a couple of awards, too. YouTube’s AdBlitz program has been running for years now, giving viewers the ability to vote for their favorite Super Bowl ads. This year’s voting recently wrapped up, and T-Mobile’s “Drop the Balls” and [read full article]

T-Mobile’s second Super Bowl ad has Steve Harvey poking fun at Miss Universe flub

Drake’s not the only big name that T-Mobile got for its Super Bowl 50 commercials. T-Mobile’s second Super Bowl ad just aired on television, and it’s simultaneously gone live on YouTube. The commercial goes after Verizon again for its colorful balls ad — the same one that T-Mo’s #BallBusterChallenge is targeting — and it’s got Steve Harvey touting that T-Mobile has doubled its LTE coverage in the last year … [read full article]

T-Mobile’s new Super Bowl ad shows other carriers ruining Drake’s ‘Hotline Bling’

UPDATE: T-Mobile has posted a 60-second version of its Drake commercial. You can find it at the bottom of this post.   The first of T-Mobile’s two Super Bowl ads are here, and like in past years, T-Mo has gotten a major celebrity to appear in it. The new 30-second spot features Drake and his popular track “Hotline Bling.” Three reps from the other major US carriers want to tweak some … [read full article]

T-Mobile beefs up Bay Area network capacity ahead of Super Bowl

Super Bowl 50 is happening on February 7, and the game is going to bring a ton of people to the Bay Area. To prepare for the huge influx of visitors, T-Mobile has beefed up its network capacity. T-Mobile says that it’s added capacity on 150 cell sites that serve up coverage to 32 venues that are hosting events for the Super Bowl, as well as sites near the three major airports in the area and … [read full article]

T-Mobile has two more Super Bowl ads that star a trio of comedians and a vulture

Apparently that Data Stash ad starring Kim Kardashian West won’t be the only time that we see T-Mobile during the Super Bowl. T-Mobile announced today that it’s got two more spots planned for Sunday’s football game. The first stars Chelsea Handler and Sarah Silverman and highlights T-Mobile’s Wi-Fi calling feature. T-Mo says that Handler and Silverman “essentially” wrote the ad themselves based off of a … [read full article]

T-Mobile, Seattle Seahawks’ Richard Sherman ink new advertising deal

Seattle Seahawks cornerback Richard Sherman is going to have a big weekend because he’s competing in Super Bowl 49, but the all-star player is making big news ahead of the Big Game as well. T-Mobile and Richard Sherman have formed a partnership that’ll see Sherman appearing in T-Mobile print, digital, and out-of-home advertising. The tie-up will start this week, with three huge T-Mobile and Richard Sherman-branded shuttle buses that’ll … [read full article]

Tim Tebow to star in two T-Mobile Super Bowl ads

Tim Tebow may be most well known for his antics on a football field, playing quarterback for the New York Jets, but after this year’s Super Bowl, we may remember him more for playing a rock star, or bull rider in T-Mobile’s advertising campaign for the biggest American sporting event of the year so far. How does Tebow fit in with T-Mobile’s approach to the smartphone market? You may ask. The answer: Contracts. … [read full article]