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T-Mobile And…Xzibit Talk About The No-Contract Experience

Please forgive me for this…but you’ve just been pimped by T-Mobile. Now that I got that out-of-the-way, T-Mobile is adding another round of “celebrities” to their marketing staple with this 50 second spot. Xzibit, famous for his rapping but more famous for his host gig on MTV’s Pimp My Car talks about how he made the switch from AT&T to T-Mobile. Really, just watch this video. Actor, Rapper and Producer Xzibit doesn’t have contracts in his … [read full article]

Video: T-Mobile…The ‘Simple Choice’ If You Live In A Shoe

The next advertisement in T-Mobile’s line of Simple Choice TV spots shows just how important Simple Choice is to those of you who live in a shoe. In fact, Simple Choice can help remove the embarrassment of telling your friends you actually live in a giant shoe. I don’t know, maybe living in a giant shoe would be fun…using the laces to swing around like your own personal jungle gym? Actually, that just … [read full article]

T-Mobile Shakes Up the Industry; Competitors Respond to the Uncarrier

We all know that T-Mobile’s new Uncarrier campaign is risky and refreshing, bound to cause a change in the US wireless industry. As we guessed, just a month after the launch of the Uncarrier campaign, Magenta’s competitors are already responding to TMo’s Simple Choice plans. Pronounced “A-O” and short for All in One, Aio Wireless is a wholly owned subsidiary of AT&T, operating on AT&T’s HSPA+ network. Aio Wireless is AT&T’s response to Simple Choice, … [read full article]

T-Mobile Updates Value Plan Migrations And Benefits FAQ For Simple Choice Plans

With T-Mobile already showing signs of a small turnaround so far in 2013, the race is on to continue highlighting why the new Simple Choice plan is the best the industry has to offer. With that in mind, T-Mobile has updated it’s Frequently Asked Question page on Value Plans and Migration Fees to help explain and clarify questions regarding the new rate plans. The page, updated on the 1st … [read full article]

T-Mobile Now Sending Letters To Customers In Accordance With Washington State Decision

In accordance with a decision rendered by the Washington State Attorney General, T-Mobile is sending letters to customers who purchased service and equipment between March 26th and April 25th. Customers who bought service and equipment between those dates can get a full refund for the purchase of the equipment and cancel the plan without being required to pay the remaining balance owed on the device. T-Mobile agreed to contact those customers who … [read full article]

Editorial: What the Big Carriers Don’t Want You to Know and How the Uncarrier Plans to Disrupt Them

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What if you financed a car though Honda, but they decided to continue charging you “maintenance fees” surprisingly equal to your car payment at the end of the financing agreement despite you having completely paid the balance? Or perhaps you have car insurance through Geico and they insist on charging you not only the cost of their service, but a car payment as well, even though you never bought a car from them … [read full article]

T-Mobile Will Begin Bundling Unlimited Plan And Tethering Feature On Wednesday

In a move I truly believe should have been made right from the get go, T-Mobile will change their Value and Classic Simple Choice Plans to “bundle” the tethering feature with unlimited data plans right from the start. As 500MB is already included on Unlimited Plans, the addition of 2.5GB of unlimited data with tethering will now be priced at $30 for 2.5GB of allotted tethering data as opposed to $20 for … [read full article]

T-Mobile’s New Marketing Spot Trades Carly For Frankenstein, Simple Choice And AT&T

T-Mobile’s newest Simple Choice marketing spot will air during the NBA playoffs tonight and it’s a far cry from the days of Carly. In fact, we’re trading Carly in for Frankenstein, Simple Choice and pot shots at AT&T. It’s clear that T-Mobile’s primary focus is convincing AT&T customers the grass is much greener on this side of the SIM card fence. As Dr. Frankenstein works to explain that T-Mobile’s service is faster, Frankenstein picks … [read full article]

Petition To End Verizon Wireless Contracts, Adopt T-Mobile-Style Approach Nears 100,000 Signatures

As Verizon changes its policies for the worse with lengthier timeframes to upgrade, customers are fighting back and petitioning the company to drop contracts altogether. Using T-Mobile’s new Simple Choice approach as a basis for the argument, Mike Beauchamp is gathering signatures by the truckload. In one sense, Verizon is already taking at least a step in the right direction even as they extend upgrade rules by allowing device payment plans … [read full article]

Best Buy Internal Doc Says Simple Choice Plans Coming At End Of “Fiscal Year”, Classic Plans Still Available

Perhaps one of the most confusing and poorly explained aspects of T-Mobile’s new Simple Choice offering is how it works with third-party retailers and authorized dealers. I’ve tried to do all that I can on my end with TmoNews to help explain that what company-owned channels offer is different from other T-Mobile sales channels. That’s why I found this Best Buy screengrab so useful as it helps explain exactly what you can and … [read full article]