Wow, what a day, what a day. Aside from today easily being the best day of traffic in TmoNews’ history and the day that T-Mobile’s CEO calls me out on stage — today marks a historic shift in the US wireless industry. With that in mind, there’s plenty to catch up on. So here’s a list of all of today’s UNcarrier and Simple Choice news for your reading enjoyment: Liveblog: T-Mobile’s … [read full article]
Want to read all about T-Mobile’s UNcarrier news as it went down? Of course you do, and you want to read about T-Mobile CEO John Legere calling me out by name. It’s all in our liveblog recap.
At the Q&A session for the Uncarrier event today, T-Mobile confirmed that devices are locked to the carrier at purchase. However, if you cancel your service, you have a few options if you bought your phone from T-Mobile on a payment plan. The first is to pay it off all at once and wash your hands of T-Mobile entirely. This is the only thing … [read full article]
We had a pretty good idea that T-Mobile would kick off a brand new marketing campaign with UNcarrier and today we’re seeing exactly what it is. Say your goodbyes to “Stick Together” and welcome “Simple Choice.” T-Mobile’s calling Simple Choice a: Break from wireless industry norms, the Simple Choice plan eliminates restrictive annual service contracts and seeks to take the pain and confusion out of the wireless experience, by moving to one … [read full article]
New T-Mobile #simplechoice marketing spots posted as the liveblog does down!