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T-Mobile’s Big Day: UNcarrier, Simple Choice And Roundup Of News

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Wow, what a day, what a day. Aside from today easily being the best day of traffic in TmoNews’ history and the day that T-Mobile’s CEO calls me out on stage — today marks a historic shift in the US wireless industry. With that in mind, there’s plenty to catch up on. So here’s a list of all of today’s UNcarrier and Simple Choice news for your reading enjoyment: Liveblog: T-Mobile’s … [read full article]

Goodbye Stick Together, Hello “Simple Choice” And A Brand New T-Mobile

We had a pretty good idea that T-Mobile would kick off a brand new marketing campaign with UNcarrier and today we’re seeing exactly what it is. Say your goodbyes to “Stick Together” and welcome “Simple Choice.” T-Mobile’s calling Simple Choice a: Break from wireless industry norms, the Simple Choice plan eliminates restrictive annual service contracts and seeks to take the pain and confusion out of the wireless experience, by moving to one … [read full article]