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T-Mobile Announces 2012 Reinvigorated Challenger Strategy, Will Refocus Company

On the heels of T-Mobile’s fourth quarter 2012 financial earnings, T-Mobile announces a reinvigorated challenger strategy for 2012 to help move the business back on track. T-Mobile CEO Philip Humm outlined the reinvigorated challenger strategy focused on making T-Mobile’s 4G services more affordable. In 2012 we will see T-Mobile: “Aggressively” pursue the B2B market, … [read full article]

T-Mobile Holding President’s Day Loyalty Offer This Weekend?

Time and time again we hear that T-Mobile doesn’t do enough for its “loyal” customers which make to know that a select group of loyal customers will find themselves  with a really great T-Mobile offer this weekend. T-Mobile’s looking to continue their efforts to drive down churn by rewarding customer loyalty with a President’s Day Weekend Loyal Customer Offer. Over President’s Day Weekend (February 18-20), … [read full article]