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SoftBank & Sprint regrouping to re-think bid, “surprised” by strong opposition

Another report, published yesterday by WSJ states that Sprint and SoftBank executives are regrouping to re-think its potential move to acquire T-Mobile. While many of us aren’t at all shocked, SoftBank and Sprint’s executives have been “surprised by the level of opposition and its public nature”. Although they were certainly expecting some opposition, and always assumed it would need to put forward … [read full article]

Credit Score changes allow up to 5 lines and reduced deposits for lower-scoring customers

One of the biggest challenges for phone retail staff when selling contracts is signing up lower credit class customers. In T-Mobile’s case specifically, deposits are required for anyone with low credit score. This is pretty common practice, and not only in the States. As a former T-Mobile UK staff member, it was one of the worst feelings having worked through … [read full article]

Uncarrier 5 should be unlocked phones free of carrier bloatware [opinion]

Ever since the Uncarrier movement, the company’s made it clear that it’s trying to get rid of customer “pain points”. In other words, areas of the U.S. smartphone market that are restrictive and end up creating a poor customer experience, or frustrating people. For CEO, Legere, it’s always been about changing a broken industry. The old model of subsidizing smartphone cost is … [read full article]

More low-band spectrum needed despite Verizon deal

Apart from being focussed on bringing the best deals available to the US postpaid market, T-Mobile’s other “North Star” at the moment is coverage, and it has to be. Once it has the coverage and the plans to compete with the bigger carriers, it’ll be a serious threat and will have a much larger influence on the market. Part of its strategy to increase quality of … [read full article]

Department of Justice expresses concerns over Sprint/T-Mobile merger in meeting with Sprint

When rumors of a Softbank takeover of T-Mobile first emerged, there were – as expected – mixed responses. T-Mobile is in its strongest position for years, and there are obviously concerns that the progress Magenta has made over the past 12 months could be negated by a takeover. On the other hand, Sprint is a “pile of spectrum” waiting to be … [read full article]

CIRP: Jump early upgrade plan helping T-Mobile keep “a much higher percentage of customers than the other carriers”

A report from CIRP (Consumer Intelligence Research) suggests that of all the Uncarrier phases working best, it’s Jump! giving T-Mobile the edge over its competitors. Combined with the separation of airtime and phone costs, it’s helping Tmo keep hold of its customers, and attract more from other carriers. As a result, T-Mobile is keeping hold … [read full article]