Simple Starter Plan just one of three phases: Next up, discounted tablets and buy-now-pay-later EIP?

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A short while ago, T-Mobile announced a brand new Simple Starter plan, giving those with lower budgets and first-time postpaid customers the opportunity to get on the postpaid ladder. But, as T-Mo’s official announcement stated, this is just “Day One of Three”.

Following the announcement we received information from our sources claiming that at least one of the next two days’ announcements involves tablets. They tell us that tablets are going to be discounted. Furthermore, customers will be offered the opportunity to buy now and pay up to a year later if they take a tablet on EIP.

Personally, I’ve never been a fan of “buy now, pay in a year” financing options. After all, who knows exactly what they’re going to be able to afford in 12 months time? Still, it gives consumers the opportunity to get devices they might struggle to afford right now, but the time to get their budget and finances in order to pay when the time comes.

Now, we haven’t been given any specifics on which tablets are involved, what the discounts will be, and we haven’t seen any internal memos. So, put this in the “tentative” list. We’ll update if we hear anything further on this.


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  • Eduardo Espinoza

    I’m excited to see what the next announcements will be

  • Bryan

    I hope the device prices are more competitive.

  • archerian

    Buy now pay later is basically a contract in an “Uncarrier” way … with maybe higher breakup charges to the subscriber.

    “it gives consumers the opportunity to get devices they might struggle to afford right now, but the time to get their budget and finances in order to pay when the time comes.” – this is usually never a good idea, and a vast majority of those who sign up for it shouldn’t be doing it in the first place.

    • Willie D

      Subprime Financing and the fact most people already have bad credit isn’t going to deter anyone from non payment anymore.

  • Nick K

    I hope one of the new announcements involves broad coverage. That’s pretty much T-Mobile needs to have to compete with the rest. Since the Uncarrier, T-Mobile went from a teases carrier to one to switch to. We would also like to depend on T-Mobile to at least have Voice/Text coverage in areas where we need them.

    • Nurdface Gamerhandz

      There are so many hurdles to getting coverage in an area its unreal. They’re trying, believe me, but you’re asking them to shoehorn what is usually a 3 year process. My friend’s mother is the county real estate assessor for our old hometown and it took Verizon close to 3 years to even get the land rights to put LTE towers in

    • maximus1901

      They could stop blocking roaming onto certain att towers. That’d be a good start. And they could increase their domestic roaming limit to 100mb like sprint; that’d be something that millions of TMO customers would use as opposed to the international roaming.

    • xmiro

      already announced

  • fsured

    I wouldn’t be a fan of buy now and pay later. The company is going to be footing more money on the devices and then wait 12 months before seeing any return from the customer paying it back. They need to save money for spectrum purchases and network upgrades. The cost to front the bill on a pay later could be piddly compared to the billions needed for spectrum but they will still need new tower hardware for signals, upgrades, and replacement of failing hardware.

    • xmiro

      we don’t even know the details of that

    • Doug Baker

      first most x months same as cash, have a min payment each month, so T-mobile could have cash flow. but mostly users with a new tablet will need data and that is where t-mobile will make money each and every month.

  • yoda

    tmobile needs to stop with these big announcements that are really not big at all. The new simple starter plan is just their old $50 dollar plan with less features and a cheaper price. Its getting a little annoying because they really haven’t introduced anything worth getting exited about since their jump program, which they have since backtracked and changed.

    • Nurdface Gamerhandz

      free data for life is pretty huge.

      • Trevnerdio

        It’s a nice concept, but give me an hour doing normal, everyday tablet things and that 200MB is gone.

        • Nurdface Gamerhandz

          So buy a plan, $10 with a voice plan for 1 GB and you still get the 200 MB. Also, free. Completely. Find the right store and you won’t even have to pay the SIM starter kit.

        • Trevnerdio

          You’re saying a $10 cell phone plan?

        • Nurdface Gamerhandz

          $10 tablet plan.

        • Willie D

          3GB 20$ for me

    • bisayan

      free international roaming text and data is huge! so as free stateside unlimited text and calling..

    • CrzyP

      To be fare, the “big” announcements have been at events like Shakira shows and CES.

    • gsm1900

      The announcements are all about getting people to think about T-Mobile again. Based on the results of recent surveys, it is working VERY well. More people than ever are looking at TMO, and perceiving TMO as the best value.

      Sounds to me that T-Mobile is doing EXACTLY what they need to be doing.

  • Nurdface Gamerhandz

    This is getting less and less simple, we’re now advertising 4 plans on the “simple choice” moniker, up from 3, and now we’ve got this, which store reps are gonna have to remember the stipulations on which are massive.

    • xmiro

      how did you arrive at 4 plans?

      • Nurdface Gamerhandz

        1, 3, 5, unlimited are on all of the in-store promotional materials.

  • Paul

    Discounted tablets?
    You have my attention.

  • dkbnyc

    Wish they had the New Galaxy Note 10.1 tablets. I’d be all over that!

  • Rami Abdelmajid

    I hope they announce new tablets because their current selection lacks a nice recent high end 10″ Android Tablet

    • JB

      Same here! I’ve been hoping for something along the lines of NotePRO or TabPRO or heck even the regular Notes and Tabs. They never came, so I eventually had to plop down the cash for the NotePRO.

      • 21stNow

        How do you like it? I love mine.

        • JB

          I love mine as well. It’s worth every penny spent. I never knew I needed I 12″ tablet until I actually got one! LOL

    • Trevnerdio

      All their tablets are pretty old. Newest one is early 2013 or late 2012

      • John

        Wrong they have the iPad Air which came out November 2013. Thus their newest tablets are from late 2013.

        • Trevnerdio

          Ah, truth. I was thinking about Android tablets only

    • spartanjet

      Fingers crossed for the Lumia 2520!

  • Edge Tower conversion announcement would be awesome!

    • samsavoy

      They already announced that a few weeks ago

      • bob90210

        Edge Tower conversion announcement is awesome!

    • xmiro

      that was already announced, there are reports LTE is showing up in a few spots as they expand and test

  • Paul

    My favorite part, “it gives consumers the opportunity to get devices they might struggle to afford right now, but the time to get their budget and finances in order to pay when the time comes.”
    A terrible business move. Who says they’re gonna pay later? Then again, we don’t know the details.

    • Cam Bunton

      Yeah. For some consumers, this isn’t great. For me personally, if ever I take out a similar financing plan, it gives me a time scale and tells me when I need to have the money buy. I’d use it as an opportunity to work out how much I need to put in my savings every month until the 12 months is up, then pay it off in one lump sum.

      • Paul

        I can see where it has a silver lining; I could use it to get a phone when I’m waiting for a pay check. However, they HAVE to be prepared for those that don’t pay.

  • jeff G

    T-Mobile Step one of three
    1)new $40 plan unlimited T/M 500M data,no overage
    2) EIP-easy pay over 1 year deferment
    EIP Value Plan/S-Choice no lump some cost upfront all credit classes are A class credit line 0 Down.
    Encourage JUMP2 /intro maybe 3 – faster trade in to keep value of said device upon trade in to hold more value trade in every 3 to 4 months..devices traded given to new or existing at heavy discount or lower credit classes. Manufactures of Devices release to Market at faster pace.

    Step 3 -family plans @cheaper rates,2 person 90 with UNLIMITED all and eip and taxes for $90
    Multi-Family group discount simular to framily on sprint but better and cheaper.
    More packages 400,700,900,1000,2,000 minutes with unlimited data and text. Not everyone needs unlimited minutes.

    My guess is they will anncounce that 2G/3G rural areas are updates faster than 6-18mo time frame. To 4G or LTE or both. New tech on towers to help cover more rural areas.
    They announce they have surpassed Sprint in net adds and are now number 3 ,John Legere did say Millions added and other carrier will shocked.

    • ChristianMcC

      Great wishes!

  • notyourbusiness

    Interesting news and it might explain why the rep I spoke with when I called T-Mobile on Sunday night to add my friend to my plan tried to get me to add a tablet to my line. I’m fine with my iPod touch, my mother would only get an iPad but doesn’t want to spend the money and my friend doesn’t want one either, so I passed.

  • Jeff Grace

    And John Legere has stated that he isnt going to announce the ones that hurt the carriers the most,he wants then to loose sleep lol.
    So that is why he announced what he did today the others over 2 days. This is beyond Un-Carrier 5.0 coming Very Soon as well.

  • steveb944

    Discounted tablets? This may be what makes me finally upgrade my OG Transformer.

  • trife

    Interesting. This makes me glad that I didn’t impulse buy that iPad rMini the other day.

  • sugahoneyicedtea

    If they could just make those on demand data passes extend longer than one day or one week, like that other phone company that has a gig that lasts for 90 days with that bridge pay stuff. I’d be there quick and shaking a tail feather.

  • The tablet thing a year later would be a horrible idea, wow. They are pushing it with that.

  • ssjassassin

    This will be free 1Gb, so if your are thinking the tablet itself you are miss reading the info tmonews. The 1Gb free will be for the first year, think old school free add a line promos

    • bkin94

      I don’t think they would do promotions that go away.

    • Cam Bunton

      Nope. It’s discounted tablets too..

      • ssjassassin

        Standing corrected! It was a great offer alone both ways. Together it is just that much better.

  • Robert

    I really hope it’s not this tablet guess.
    There is a fine line between a value company and a poor man’s alternative. One of the things TMo has done in the last year is prove it’s ready to compete with the big boys by offering value to the informed consumer. These buy now; pay later plans move them back into the PR territory of “come see us if you aren’t financially responsible” and that hurts their image and ultimately, their bottom line.
    I’m also diappointed they moved to the $0 down model as I felt like the down payment was a hurdle to keep people in line with the products more attuned to thier financial situations. If you can’t afford $150 for an HTC One M7 ($99 down and $50 for sales tax, maybe you should find less phone). In a country full of financial retards, I feel like this model can only backfire on TMo down the road. Long term, it’s not sound business to cater to the payday loan crowd no matter what Legere and co think their financials are telling them.

    • Cam Bunton

      It wasn’t a guess..

      • Robert

        Leak, rumor, inside information, deep throat…whatever word makes you feel more like you’re a Clark Kent journalist is fine with me.

  • 21stNow

    How about a Pay Now, Pay Less campaign? Customers would get a discount off the full device price if they paid in full upfront. And, there could be no raising of the device prices just before this to create a “discount”.

    • kalel33

      T-mobile is the highest cost of phones in the industry. Verizon sells the S5 for $599, AT&T $640 and T-mobile at $660. It’s the same with many other phones too. They don’t charge financing but some of the finance charges are built into the higher prices.

      • 21stNow

        I know. That’s one of my other complaints against T-Mobile.

  • Doug Ford

    Nexus 7 on the Play store is only 349. TMO wants 384 for it. Weird.

  • STupid offer

    How about announce how many towers they’ve converted from 2G to 4G LTE?

    Maybe that would help. As far as I’m concerned, this offer is worthless considering that everywhere I go, I see 2G. Why bother? It’s all gimmicks!

    • IamDefiler

      And every T-Mo customer lives near you and gets the same service…

  • smart shopper

    i like the fact that AT&T is so huge. they flood the market with devices that are all compatible with t-mobile’s network. so why pay more for t-mobile phone/tablets when you can easily find cheaper used AT&T phone/tablets. I buy all my devices used and i see no speed difference between att and t-mobile models.

  • smart shopper

    I just got a tablet discount. i walked into a local phone reseller shop and found a 7″ ,16gb LTE galaxy tab 3 for $129. it was an att model so i had to pay $33 to unlock it. the sim from my 5gb/100 minutes monthly 4g plan even works in it. cant text or call but i get the 4g lte data speeds.