T-Mobile now offering $100 towards any new BlackBerry


This BlackBerry vs. T-Mobile spat has turned in to a real game of cat and mouse. After BlackBerry announced it was ending its contractual agreement with Tmo to sell new devices, it started offering $100 towards any new unlocked device from ShopBlackBerry. In response, T-Mobile has announced that it will continue to support BlackBerry users and sell any existing inventory. To top it off, John Legere posted to the company blog announcing that between now and the end of the year, BlackBerry fans will receive $100 credit towards any new BlackBerry through T-Mobile. Counteracting BBerry’s own offer.

“In fact, to show our appreciation for all current consumers so passionate and loyal to all things BlackBerry, we’re offering a $100 credit toward any new device, including the BlackBerry Q10 or the Z10.  And this offer is good through the end of the year. So you can take your time.

One thing you can count on from us:  we’ll keep listening to you and finding new ways to meet the needs of BlackBerry users – individuals and businesses – everywhere.   But we’re not done.  Stay tuned for another Un-carrier offer that gives you more value and even more reasons to stay with America’s fastest growing wireless company.”

While the offer gives you until the end of the year, in reality it will only last until all of T-Mobile’s BlackBerry inventory is depleted (since they won’t be receiving any new stock from April 25th).  Let us know if you plan on taking advantage of the offer.

Via: T-Mobile

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  • eanfoso

    Hey cam or anyone, what’s the coupon code to get the blackberry directly from them?

    • lifeisgr84all


  • fonzo

    Does “any new device” mean “any new BLACKBERRY device”?

    • YES

      • webskater

        Well to me, “Any new device” means “any new device” and it does not have to be a blackberry.

        • Well, I think it might be any device, BUT you have to currently have a blackberry

  • Volker

    Actually, his blog post states it’s good on any smartphone.

  • Christopher Olson

    Something tells me they might have inventory still by the end of the year. The Z10 and Q10 weren’t exactly flying off the shelves before.

  • Alexander

    The problem with T-Mobile is *nearly* all of their devices are overpriced by about $100 compared to other retailers, with the BlackBerrys it is even worse. I can’t decide if John Legere is pretending to be the nice guy or is genuinely concerned about losing the BlackBerry sales contract.

    • Jared

      The real problem with T-Mobile is the inability to get a fair amount of data for domestic off-network roaming.

      • yankeesusa

        Not really. Most companies have a clause that state how much off data roaming you can use and it is usually very low. Sprint used to be 300mb with their everything plans and now on the new framily plan its even lower. I don’t remember how much but it may be 100mb or lower.

      • Well that’s just an extension of the larger problem of them not having decent coverage. If you got TMO coverage everywhere you went you would never need to roam on AT&T’s network.

        • yankeesusa

          That’s definitely true. Luckily I don’t travel anymore for work and therefore I can deal with having great coverage where I live and a couple dead spots that last less than 2 minutes while I drive when I go on vacation. Luckily their upgrading their 2g to LTE and I can’t wait. I hope their announcements this week have to do with increased coverage.

    • yankeesusa

      Their not overpriced. Their just at full retail price since there are no subsidies. You want to know the solution to this? SWAPPA.

      • EJ

        Tmobile Q10 – $528
        Shopblackberry Q10 – $399

        Pretty sure adding $129 to the price would qualify as overpriced. Add that blackberry is unlocked and is also offering $100 credit.

        • yankeesusa

          That I did not know. That is wrong for sure.

    • As yankeeusa mentioned it’s not really fair to compare TMO to other carriers that offer “subsidies” but turn around and charge higher prices.

      I think the motivation for this is in response to RIM offering $100 to buy a new BB direct from them. I haven’t checked (don’t care that much) but I’d expect the direct price is roughly the same as the “unsubsidized” price from TMO so if RIM takes off $100 they will be selling for less than TMO and their existing inventory gathers dust.

      • Alexander

        Maybe I should have clarified, but when I say T-Mobile is overpriced I am referring to non-contract, unsubsidized prices. Take the BlackBerry Q10 for example, T-Mobile charges $528 which outrageous compared to AT&T at $389, Verizon at $399, and ShopBlackBerry at $399. These are all the standard prices sans any discounts or offers that have been in effect for the past few months.

  • steveb944

    “Offer for current customers using BlackBerry devices as of 4/3/14. Offer expires 12/31/14; subject to change. Offer for phone upgrades only. Limit one discount per customer; individual accounts only. Not available in Puerto Rico. Discount provided in form of bill credit within 90 days; discount cannot exceed amount paid for phone.”


    BlackBerry Q10
    $528 full retail price
    $100 discount
    $428 final price.


    • Alexander

      Which is still more expensive than the regular, everyday price you can buy the Q10 at from AT&T, Verizon, and ShopBlackBerry.com.

  • BlackJu

    They want to dump stock. If BB makes a compelling offer and sells direct, Tmo inventory sits around even longer. I think they want this gone ASAP. I sense some ill will towards BB. Legere is cleverly spinning this as pro-consumer.

    • Mr. EdGe

      That’s exactly what I was thinking. Clearly this would be a great way
      to hurry the existing BB devices out of the door and off the
      shelves…FOREVER! Good thinking Legere!

  • eanfoso

    So is this another blackberry trade in promotion, but now is only 100$?

  • Good deal.

  • Guest

    The credit is for ANY upgrade FROM a blackberry. You do not have to upgrade to a blackberry. “To show our appreciation for all of our current BlackBerry customers, we’re
    offering a $100 credit toward any phone.” -Tmobile website

  • STL MO

    i have been hoping for a blackberry “fire sale” to buy one as a side toy, but it just hasn’t happened.