Tag Archives: Verizon

T-Mobile Challenging Verizon In Brand Perception According To Research Firm

  According to data from at least one research firm, T-Mobile’s rebranding as the “Un-carrier” is working and working well. Research firm YouGov found for the first time since it began tracking this type of data one year ago, that smartphone users are more likely to switch to T-Mobile than Verizon. YouGov’s “BrandIndex Buzz score” shows that T-Mobile has surpassed Verizon at least twice … [read full article]

Verizon CFO Says Unlimited Data Is Just A Word, As T-Mobile Brings It Back

If you’re a person who believes that an unlimited data plan is a beautiful thing, Verizon’s Chief Financial Officer Fran Shammo thinks you should know better. Speaking at an investor conference yesterday, Shammo claimed that “unlimited” is just a word causing a brief uproar around the internet. In fact, Shammo says: So what customers are understanding and through our good … [read full article]

New Root Metric Study Says T-Mobile HSPA+ Shouldn’t Be Lost In “LTE Shuffle”

The good folks at RootMetrics are back with another network study breakdown spanning 75 markets, 100,000 miles and 500,000 driven and indoor data tests to find the very best in wireless data service. I’ll jump right to the conclusion and let you all in on how T-Mobile performed: T-Mobile, meanwhile, often recorded download speeds that were closer to LTE speeds … [read full article]

Newest Verizon Marketing Spot Pokes Fun At T-Mobile’s Non-Existent LTE Network

Verizon’s newest marketing spot is definitely taking some cheap shots at T-Mobile’s nonexistent LTE network. Verizon calls this a “focus group” which is probably better known as a group of low-paid actors but hey, I can’t say that for certain. Still, Verizon does have the nation’s largest LTE network, nobody is disputing that and they arguably have one of the best networks, … [read full article]