Earlier today, Verizon took the wraps off of a new logo that it says transforms the old logo “for a new era” and “reflects an identity that stands for simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration.” Lots of folks have been weighing in on the new logo since … [read full article]
The rankings are in and for T-Mobile, there’s a lot of reason to celebrate! Earlier today, Verizon reported its earnings online and based on this, T-MO was able to add two times as much new phone subscribers in the Q2 of 2015. This is the fifth consecutive quarter where T-MO rose to the top … [read full article]
Not long ago, T-Mobile launched its latest promotional ad campaign. The #NeverSettleforVerizon push listed reasons in a blog as to why you shouldn’t settle for Big Red and came along with a handful of short YouTube ad spots too. Its very existence is … [read full article]
Verizon’s made a big push and spent a ton of cash on its Never Settle marketing campaign. T-Mobile, in the early hours of this morning, has responded with its very own campaign inviting Verizon customers to switch. As it turns out, T-Mo agrees that you shouldn’t settle… for Verizon. The Never Settle Trial offers the chance for Verizon … [read full article]
More people than ever before tuned in during the Patriots’ defeat of the Seahawks last weekend. And while Superbowl itself proved more popular than it ever has been on TV, it was in and around the venue where we get the most interesting mobile network story of the weekend. First up, we talk speed. T-Mobile’s network in the University of Phoenix Stadium area … [read full article]
Late last year, Verizon got in to a little hot water over its representation of T-Mobile’s coverage. In fact, it was asked by the National Advertising Division to end its “More Everything” campaign. Long story short, VZW made it look as though T-Mobile … [read full article]
RootMetrics, having finished its seventh test in San Jose, has declared three of the top four U.S. carriers as equal in the area. Verizon, AT&T and T-Mobile tied in first place, with T-Mo having the highest score by a small margin. T-Mobile finished with an overall score of 98.5, while Verizon and AT&T were awarded scores of 98.3 and 98.0 respectively. … [read full article]
Earlier this year, T-Mobile petitioned the FCC to make changes to its data roaming agreement guidelines. Complaining that the Commission’s current rules are too vague, and could lead to companies like AT&T charging smaller carriers exorbitant amounts for national data roaming. It was a move which saw the backing of the … [read full article]
While anyone with any interest in networks and spectrum currently have their eyes fixed on the ongoing AWS-3 FCC auction, T-Mobile and Verizon have asked for the Commission’s blessing on their plans to swap more spectrum. The two carriers want to swap AWS and … [read full article]
T-Mobile loves to boast about how its network is the fastest LTE network around. This claim is based on averaging out actual user-observed download speeds. And there’s nothing wrong with it. In fact, average download speeds shows us a much more accurate view of what to expect from a carrier when we sign up to one of their plans. But how about maximum observed … [read full article]
