Tag Archives: value

T-Mobile’s Challenger Strategy Continues With 100% Move To Value Plans In 2013

I’ve been saying this for months, but T-Mobile has made it official as the company will move 100% to Value Plan offerings in 2013. While many of you will be shocked by this move, I’m thrilled to see the company removing the two rate-plan scenario which confused far more customers than necessary. As the company sees 80% of all post-paid activations in stores as Value Plans, it makes sense for this … [read full article]

T-Mobile’s ‘Samsung Holiday Sale’ Extended, Refocused On Value Plans

T-Mobile’s ‘Samsung Holiday Sale’ is being extended from this past weekend, with a twist that lends toward those of you already on or looking to move to Value Plans. I’ve said this before and I’ll say it again, Value Plans are T-Mobile’s future and I have complete belief that we’ll see more and more sales solely focused on Value Plans in the future. That … [read full article]

T-Mobile Set To Introduce “Bridge To Value,” Help Migrate Customers Over To Value Rate Plans

Some big changes coming down the pipe for T-Mobile’s Value Plans as the company begins a major shift in focus with the introduction of “Bridge to Value” beginning November 11th. Make no mistake about it, Value Plans are T-Mobile’s future and we’re even hearing that Classic Plans could start seeing their way out the door as early as the beginning of next year. However, that’s unconfirmed and should be taken with the usual … [read full article]

Update: T-Mobile CEO Philip Humm And CTO Neville Ray Outline Company Plans, 10 LTE Devices In 2013

Update: I accidentally left out a critical part of todays story, T-Mobile CEO Philip Humm indicated the carrier would offer 10 LTE handsets by the end of 2013. Along with that, T-mobile stated their LTE network would support theoretical speeds up to 72Mbps. On a conference call earlier this morning T-Mobile CEO Philip Humm and CTO Neville Ray continued to outline company plans for 2012. While they discussed information that was already … [read full article]

T-Mobile’s Mobile Hotspot Feature Bundle Option Still Up For Grabs, Now Listed On T-Mobile Website As “Limited Time” Offer

Remember the “hush hush” data Unlimited-Premium 5GB and 10GB data plan promotions we discovered and reported on earlier this month? Do you remember how the screen shot we obtained mentioned that these rate plans were not to be proactively offered to customers? About that…turns out that T-Mobile had a change of heart and has now listed the Mobile Hotspot compatible rate plans on their website as “limited time” offers. This plan(s) can be … [read full article]

T-Mobile’s “2012 Is The Year T-Mobile Fixes Churn” Plan

T-Mobile Philip Humm was clear in his Welcome 2012 Statement to T-Mobile employees that fixing churn was a top priority. “I want to stress that it is critical we fix Churn in 2012. For every customer who renews their contract with T-Mobile, we lose one. That is a dead end, not a growth path. We have established a plan for 2012 that will improve the customer experience and enrich how we interact … [read full article]

T-Mobile Starting SMS Campaign Hoping To Move Even More Plus Customers Onto Value Plans

According to this leaked image we’ve obtained, T-Mobile has already started an SMS campaign directed at Even More Plus customers hoping to entice them with a current Value Plan offering. T-Mobile hopes Even More Plus customers see the benefits of the Value Plan offerings including: Deeply discounted rates and the option for unlimited talk, text and data Stay connected with friends and daily by making wireless internet more affordable Value Plan … [read full article]

“Yes, Every Phone Is On Sale, Sale” Requirements, Pricing

If you’re eye-balling Saturday’s “Yes, everyone phone is on sale, sale” then there at least a few things you should know before you head out to your local T-Mobile store. First and foremost this deal only works at corporate owned retail stores, telesales and general customer care. This deal is for new activations, add-a-lines and upgrading customers with 18 months or more contract tenure including FlexPay migrations, existing customers not on contract … [read full article]

T-Mobile Classic And Value Rate Plans Go Live

Right on schedule T-Mobile has unveiled the Classic and Value rate plan selections and they are now ready for your buying pleasure.The new plans represent yet another industry first for T-Mobile as they attempt to move customers away from the equipment subsidy model that has been a staple of the American wireless industry for years. Time will tell how receptive customers are to the changes T-Mobile is making and whether or … [read full article]

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