T-Mobile’s Challenger Strategy Continues With 100% Move To Value Plans In 2013

I’ve been saying this for months, but T-Mobile has made it official as the company will move 100% to Value Plan offerings in 2013. While many of you will be shocked by this move, I’m thrilled to see the company removing the two rate-plan scenario which confused far more customers than necessary. As the company sees 80% of all post-paid activations in stores as Value Plans, it makes sense for this … [read full article]