It’s fairly old news by now that Sprint is rumored to be looking at buying T-Mobile. As we’ve already heard, it’s Softbank’s CEO that wants to push the deal through, but it’s one that many industry watchers and myself are struggling to make any sense of. The obvious questions like who’s name is going to be kept, or will it be a merger where both … [read full article]
We knew T-Mobile’s Phase 3 UnCarrier announcement was coming up soon and the carrier just let loose the date…October 9th. Let this date in October be marked onto your your Magenta calendars as the time we’ll find out exactly what T-Mobile has in store for the third and purportedly last phase of their UnCarrier plan to recapture … [read full article]
If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped this image off to me on Twitter boasting how he is reacting in a way AT&T likely never expected. AT&T may not have expected … [read full article]
In a move that will likely cause T-Mobile CEO John Legere to jump for joy over another chance to hit AT&T below the belt, industry analysts speaking to Bloomberg suggest a cheaper ‘iPhone 5C’ could lure more customers away from the death star to T-Mobile. Roger Entner, an analyst at Recon Analytics suggest that the playing field is more level than it has been in recent years and that’s good news for T-Mobile: … [read full article]
As a long time fan of T-Mobile, I’ve supported T-Mobile through thick and thin, acquisition rumors, AT&T buyout attempts and quarter after quarter of disappointing financials. Still, I love the little Magenta carrier that could but another lawsuit over the “Magenta” color just seems both unnecessary and ridiculous. T-Mobile is building up good will right now thanks … [read full article]
Ok, if you had the chance to sit down one-on-one with T-Mobile CEO John Legere, you might ask for better phones, (even) cheaper rate, improved service or something else you want T-Mobile to do better. Still, if you’re a social media junkie like me you might recognize that Legere has quickly become the most interesting and active wireless executives in recent memory. With the knowledge that I doubt we’ll ever see Dan Hesse … [read full article]
A series of articles have come to my attention lately all of which capitalize on T-Mobile’s second quarter earnings and how the company’s fortune may finally be looking up. Credit can be attributed to a number of factors including T-Mobile’s outspoken CEO John Legere, the new Simple Choice rate plans, the release of the iPhone etc. As Roger Etner … [read full article]
With T-Mobile’s first truly positive quarterly results still fresh in the mind of industry analysts, at least one such industry watcher is publicly stating T-Mobile is on the prowl. In a research note last Friday, UBS Investment Research analyst John Hodulik notes that T-Mobile’s second quarter successes means “more upside” for T-Mobile’s share value. Hodulik also insinuated that the successes of … [read full article]
According to data from at least one research firm, T-Mobile’s rebranding as the “Un-carrier” is working and working well. Research firm YouGov found for the first time since it began tracking this type of data one year ago, that smartphone users are more likely to switch to T-Mobile than Verizon. YouGov’s “BrandIndex Buzz score” shows that T-Mobile has surpassed Verizon at least twice in the last four months. Ultimately, part of T-Mobile’s success … [read full article]
At this point, if you’re on Twitter, a fan of T-Mobile and by extension TmoNews and not following T-Mobile’s CEO then stop whatever you are doing and go find @john_legere. The man just loves stirring up trouble as a new tweet hints that AT&T switchers are up “3-fold” since the launch of the company’s Simple Choice and Uncarrier … [read full article]
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