Tag Archives: CEO

T-Mobile CEO John Legere, Best Twitter Account In Wireless?

Ok, if you had the chance to sit down one-on-one with T-Mobile CEO John Legere, you might ask for better phones, (even) cheaper rate, improved service or something else you want T-Mobile to do better. Still, if you’re a social media junkie like me you might recognize that Legere has quickly become the most interesting and active wireless executives in recent memory. With the … [read full article]

T-Mobile Challenging Verizon In Brand Perception According To Research Firm

  According to data from at least one research firm, T-Mobile’s rebranding as the “Un-carrier” is working and working well. Research firm YouGov found for the first time since it began tracking this type of data one year ago, that smartphone users are more likely to switch to T-Mobile than Verizon. YouGov’s “BrandIndex Buzz score” shows that T-Mobile has surpassed Verizon at least twice … [read full article]