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HTC Ends “Quietly Brilliant” Tagline, Increases Marketing Budget To Get “Bold”

HTC’s making some sweeping changes to their marketing lately with a new announcement that they are dropping the “Quietly Brilliant” tagline in future product ads. “We have a lot of innovations but we haven’t been loud enough,” said Mr. Ho, a Singaporean who is HTC’s third marketing chief in less than two years. The new approach, he says, will be bolder. HTC’s … [read full article]

(Updated) T-Mobile’s New Rate Plans Are Live, Right On Schedule

Update: In the hopes of clarifying a whole lot of confusion, existing customers on grandfathered or Classic plans seem to be confused about whether or not they can use customer care and/or third-party channels to upgrade. I have been unable to confirm if you can contact customer service to upgrade — regardless, there seems to be success with third party national retailers and … [read full article]