It seems like ages since we got the last major Uncarrier phase at CES in January this year. Three months can certainly seem like a long time in tech. But just to reassure us that phase 4.0 wasn’t the last, Mike Sievert, the company CMO teased the upcoming major changes last night. Uncarrier 5.0 is coming very soon: It’s … [read full article]
When T-Mobile announced its Galaxy S5 pre-orders we heard that it would begin shipping them out to customers by April 8th, 3 days before they’re due to be released officially. Turns out, our information was correct. A TmoNews reader got … [read full article]
One of T-Mobile’s dealers has put together a fun, professional video in the competitive spirit of Uncarrier. Its purpose? To convince John Legere to come to its Annual Company Kickoff event at a TBC location/date, and to fake revenge on AT&T for kicking him out of its CES party. The video features a blue, low-end Chevrolet dubbed “Death Star” versus a black and magenta Ferrari in a street race. I’ll leave you to figure out which car represents … [read full article]
T-Mobile and BlackBerry’s fall out has been well documented by now, so I won’t go over old ground to explain why the Canadian smartphone maker decided to end its sales agreement with Tmo. Almost as … [read full article]
April 11th is just around the corner, and it’s going to be a busy one for T-Mobile staff. Not only is the company kicking off a uniform change through its retail stores, it’s also making the HTC One M8 and Galaxy S5 available … [read full article]
Will they, won’t they? A month back it seemed like SoftBank’s CEO, Masayoshi Son had just one thing on his mind: Buying T-Mobile and merging it with his other property, Sprint. To most of Team Magenta, it sounded like a bad idea right from the off. Just when Tmo seemed to be doing really well, here comes news that it might … [read full article]
We’re almost used to it by now. T-Mobile does something awesome, and someone else copies. More recently, it was Sprint’s attempt to copy Uncarrier 4.0’s offer to pay off a customer’s ETF with another carrier to switch and join … [read full article]
With 2013’s HTC One, the Taiwanese manufacturer set the standard for Android device hardware manufacturing and design. Its aluminum unibody paired with awesome components and performance made it last year’s best smartphone (in the eyes of many). This year, it’s back with a new shape, better performance, better hardware design and a weird camera set-up. But can it hold a light … [read full article]
Things have improved drastically for T-Mobile since the Uncarrier movement began last year. In that time, it’s shaken up the industry by ditching contracts, offering unlimited data for a great price and rolling out LTE at lightning pace to over 200 million PoPs. But all this is just a great collection of milestones and stats if it doesn’t impact the way consumers think. Thankfully, they’re … [read full article]
Last October, T-Mobile announced a multi-year partnership with Shakira. As part of the deal, the company supported her “Can’t remember to forget you” single launch as well as offering access to an exclusive concert at Bryant Park in New York. Now, with the launch of her new album just a week ago, T-Mobile is going to be … [read full article]
There’s no doubt in anyone’s mind that T-Mobile’s Uncarrier movement is a big hit. It’s not just bringing in more customers for T-Mobile than it’s had in years, it’s also forcing other carriers to change their ways and compete. The most recent example of this was Sprint’s promotion, [read full article]
Yesterday, it was revealed that Sprint would be offering customers a chance to earn up to $650 to switch to its Framily plan. Sound familiar? It should. It’s pretty much a term-for-term copy of T-Mobile’s Uncarrier 4.0 “Contract Freedom” phase. But, unlike Tmo’s offer, it’s only for a limited time between April 4th and May 8th. Sprint will give customers up to $300 service credit for … [read full article]
