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T-Mobile CEO Eyes New Phone Subsidy Model—Here’s What It Means for Shoppers

If you’re shopping for a new phone and relying on carrier discounts to make the purchase more manageable, pay attention: T-Mobile might be rethinking its subsidy strategy. During the company’s earnings call this week, CEO Srini Gopalan made comments that suggest the wireless giant is evaluating how it offers phone discounts to customers going forward. The specifics remain vague, but Gopalan’s remarks during Wednesday’s earnings presentation hint at a potential evolution in T-Mobile’s approach to subsidies. He … [read full article]

T-Mobile Quietly Offering Free Google Pixels to Keep You From Switching

T-Mobile is pulling out a big incentive to keep customers from jumping ship to other carriers. The wireless company is quietly offering select customers a completely free Google Pixel 10 phone through a trade-in program, with no questions asked about the condition of the device you’re trading in.  According to Android Authority, this promotion appears to be T-Mobile’s way of targeting customers who show signs … [read full article]

T-Mobile Cuts Nearly 400 Jobs in Washington State

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T-Mobile is eliminating nearly 400 positions across Washington state as the telecom giant undergoes a significant restructuring. The company announced it will lay off 393 workers, with departures set to take effect on April 2 following a 60-day notice period. According to GeekWire, the layoffs affect employees at multiple locations including the company’s Bellevue headquarters, data centers in Bellevue and East Wenatchee, and various retail locations throughout the … [read full article]

Verizon Takes T-Mobile to Court Over $1,000 Savings Claim

Verizon is heading to court against T-Mobile over claims the competitor makes in its advertising. The fight centers on whether T-Mobile can honestly say its customers save more than $1,000 per year compared to other major carriers. Here’s what happened: last year, both AT&T and Verizon complained to a watchdog group called the National Advertising Division, or NAD, saying T-Mobile was making false promises in its ads. The NAD looked into these complaints and agreed that there … [read full article]

T-Mobile’s New Loyalty Plans: Savings With Strings Attached

T-Mobile is trying to keep existing customers from jumping ship with two brand-new plan options launching this week. In a move that reflects growing pressure from competitors, the carrier is offering discounts and special rates designed to retain current subscribers, though the eligibility rules and tradeoffs vary significantly between the two offerings. As reported by The Mobile Report, T-Mobile began rolling out these plans on February 5th to … [read full article]

Backstreet Boys ‘So Back’ for T-Mobile’s Big Game Moment

The 1990s just got a major comeback boost. T-Mobile announced it’s bringing one of pop music’s biggest groups to the Super Bowl with a star-studded commercial featuring the Backstreet Boys. The iconic band will appear in a full 60-second ad during the game between the New England Patriots and Seattle Seahawks on February 8, with the spot running in the second quarter. According to reporting from Adweek, … [read full article]

Legitimate but Confusing: T-Mobile Explains the Security Text Going Viral

If you’re a T-Mobile customer with a prepaid plan, you might have received one of the most panic-inducing text messages possible: a warning that your account needs immediate attention. The message instructs you to update your PIN, email, and security questions “right away” to prevent losing access to your account. Sounds like a scam, right? That’s what thousands of people thought. According to Phone Arena, the … [read full article]

Don’t Miss Out: T-Mobile Handing Out Free Party Platters on Tuesday

Game day is just around the corner, and T-Mobile wants to make sure your watch party is fully stocked. The carrier is giving away free football-shaped food platters to customers starting today, and if you’re planning to host friends and family for the big game, this is one deal you won’t want to miss. As reported by The Mobile Report, the telecom giant is rolling … [read full article]

T-Mobile Goes Digital With Bills, but the Transition Wasn’t Smooth

T-Mobile has been moving customers toward paperless billing, and the shift didn’t go as smoothly as planned. Many subscribers discovered they were enrolled in digital-only statements without manually making the switch themselves, prompting questions about how the carrier is handling this transition. According to PhoneArena‘s report, customers who wanted to keep receiving paper bills found themselves stuck in a frustrating loop. When they tried to revert … [read full article]

T-Mobile Simplifies Trade-In Credits with Major Policy Shift

T-Mobile is rolling out significant changes to how it handles trade-in credits for customers upgrading their phones. The shift, which is already taking effect, restructures the way discounts are applied to your bill, making it easier to understand what you’ll actually pay each month. If you’re an existing T-Mobile customer, here’s what you need to know. According to a report from Android Authority, which first covered the story … [read full article]