DT chief: Uncarrier branding “one of the most impressive marketing stories I have ever seen”
A lot of change has happened for T-Mobile over the past couple of years. At one point it was rock bottom and hopeless after the attempted buyout by AT&T fell flat. Then Uncarrier happened. And it has to be one of the biggest turnarounds in telecoms history. As well as breaking down customer pain points, getting the iPhone on its store shelves and offering fantastic deals, the company has been rolling out its LTE network at incredible pace. … [read full article]








