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Uncarrier 5 should be unlocked phones free of carrier bloatware [opinion]

Ever since the Uncarrier movement, the company’s made it clear that it’s trying to get rid of customer “pain points”. In other words, areas of the U.S. smartphone market that are restrictive and end up creating a poor customer experience, or frustrating people. For CEO, Legere, it’s always been about changing a broken industry. The old model of subsidizing smartphone cost is dying off, and customers can upgrade whenever they like. On T-Mobile, … [read full article]

More low-band spectrum needed despite Verizon deal

Apart from being focussed on bringing the best deals available to the US postpaid market, T-Mobile’s other “North Star” at the moment is coverage, and it has to be. Once it has the coverage and the plans to compete with the bigger carriers, it’ll be a serious threat and will have a much larger influence on the market. Part of its strategy to increase quality of coverage and areas covered is to purchase … [read full article]

T-Mobile’s latest marketing stunt – genius or just plain childish?

Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an awakening,” said Ralph de la Vega, president and CEO of AT&T Mobility, “but I felt it was time to really … [read full article]

Department of Justice expresses concerns over Sprint/T-Mobile merger in meeting with Sprint

When rumors of a Softbank takeover of T-Mobile first emerged, there were – as expected – mixed responses. T-Mobile is in its strongest position for years, and there are obviously concerns that the progress Magenta has made over the past 12 months could be negated by a takeover. On the other hand, Sprint is a “pile of spectrum” waiting to be used – according to Legere – and could prove useful to expanding … [read full article]

T-Mobile set to kick off fresh advertising campaign against AT&T [Update: Official ad image]

Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T party at CES confirmed without doubt that there’s clearly no love lost between the … [read full article]

CIRP: Jump early upgrade plan helping T-Mobile keep “a much higher percentage of customers than the other carriers”

A report from CIRP (Consumer Intelligence Research) suggests that of all the Uncarrier phases working best, it’s Jump! giving T-Mobile the edge over its competitors. Combined with the separation of airtime and phone costs, it’s helping Tmo keep hold of its customers, and attract more from other carriers. As a result, T-Mobile is keeping hold of a far higher percentage of its current customers than any other carrier, while simultaneously, attracting more from … [read full article]

Legere okay with Sprint/T-Mobile merger as long as he’s in charge?

John Legere has become one of the most prominent figures in the wireless industry since taking over at T-Mobile around 16 months ago. Thanks to his style, demeanor and business approach, he – and T-Mobile with him – has become unavoidable. Whether or not its just a public persona for the sole purpose of personifying T-Mobile’s new-found Maverick brand will be argued for a while yet. In an interview with NPR a couple … [read full article]

Uncarrier movement extends to personal finance with Mobile Money by T-Mobile

Late last night, T-Mobile announced that its Uncarrier philosophy would extend and reach in to the world of personal finance. Seemingly, Magenta feels the same way about overdraft and monthly maintenance fees as it does about contracts in the smartphone market. According to a survey done by Bankrate in 2013, those fees hit a record high and T-Mobile has launched a service to help consumers get a better handle on their money. [read full article]

T-Mobile value back up to AT&T deal level according to DT chief

Deutsche Telekom’s newly appointed CEO, Timotheus Hoettges took part in an interview with Bloomberg today in which he discussed a handful of topics. For the most part, Hoettges speaks of T-Mobile’s achievements in the US market. Stating that he is “fairly proud — together with all those involved — of what we created there.”  Back in 2011, AT&T had attempted to buy out T-Mobile for around $39 billion from Deutsche Telekom. After the … [read full article]