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T-Mobile Responding To AT&T’s Newspaper Ad With Their Own Creative Responses

Let me be the first to say, that if these ads developed for T-Mobile in response to AT&T’s one-page attack ad last week don’t run in newspapers everyday for the next year, I’m going to be disappointed. Do these ads point to a new, cocky T-Mobile? Absolutely, but that’s what makes me love these three spots. I’ve long hoped that T-Mobile would do more to adopt a scrappy marketing campaign and start … [read full article]

(Update) Breaking Down T-Mobile’s New Uncarrier, No-Contract, One Rate Plan Fits All Approach

Update: To try to bulk answer questions so many of you are wondering — unfortunately, I have no idea how this will affect existing customers. It’s impossible to know that from these images, but I would imagine standard industry practice would follow and your existing plan would be grandfathered. T-Mobile isn’t going to force anyone to change to this plan on the 24th, but they may ask you to do so with your next upgrade. That’s … [read full article]

Will T-Mobile’s “Uncarrier” Approach Eliminate Contracts, Revamp Marketing Campaign?

  Like all rumor stories, take everything below with a grain of salt and while we’re confident the details are accurate today, they could easily change tomorrow.  T-Mobile’s move to the “uncarrier” of the US wireless industry will kick into high gear later this month with some sweeping changes according to new info that just landed in my inbox. According to the newly arrived intel, T-Mobile will kick their uncarrier efforts off … [read full article]

T-Mobile’s Fourth Quarter Report Discusses First LTE Networks, iPhone, And 1900MHz HSPA+ Launches

While T-Mobile’s fourth quarter 2012 financial report may be a mixed bag financially, it did yield a number of notable facts on the company’s iPhone subscriber base, LTE networks and new HSPA+ 1900MHz launches. We’ll start things off with HSPA+ as T-Mobile announces their 4G network now serves more than 225 million people. As for HSPA+ on the 1900MHz band, T-Mobile announced more … [read full article]

Mobile World Congress: T-Mobile Announces Budget-Conscious Lumia 521

Nokia’s press event at Mobile World Congress was all about the budget-friendly crowd which makes the introduction of the Lumia 521 on T-Mobile perfect for the first-time smartphone buyer. Nokia may have referred to the Lumia 520 design as “pillowy,” but with exchangeable cases in yellow, cyan, white and red there’s some opportunity for customization. The Lumia 521 brings a 4” 800 x 480 display to the table, 512RAM, 8GB storage with a … [read full article]

HTC Announces The One, No It’s Not Neo, But It’s Coming To T-Mobile

Welcome back HTC with the introduction of the HTC One this morning at their morning launch event still taking place as I write. HTC’s One smartphone will take on their competition as the company’s newest flagship device with a spec sheet to match. Except HTC is trying something different this time around as its not hyping specs as much as it’s talking up features, especially their new “ultrapixel” camera. HTC’s going … [read full article]

T-Mobile Launching Family Add-A-Line Promotion Beginning February 13th

Beginning Wednesday, February 13th T-Mobile will offer a promotional family plan add-a-line option with $0 Value and $5 Classic add-a-line offers. This add-a-line promotion represents a $5 savings each month until January 2nd of next year. Existing customers can take advantage of this opportunity by switching to the Classic or Value family promo rate plan, which does come with a contract extension however. The $5/$0 add-a-line offer is available on shared limited bucket … [read full article]

Deal Of The Day: Nexus 4 Just $49 On T-Mobile.com Through February 18th

Whoa, talk about the deal of the deal — this $49 price tag even after a $50 mail-in rebate is easily the best price we’ve ever seen for the Nexus 4. This deal is geared specifically to attract new customers so don’t count on upgrade pricing looking quite as beautiful — it’s still regular price. Still, I’d totally add a line just to take advantage of this offer. This limited time special … [read full article]