Metro by T-Mobile is making history happen as it launches its first ever Super Bowl commercial. The prepaid brand will be releasing its ad in the Spanish-language broadcast on Univision on February 11.
According to its release, the ad will include a :60 spot that they developed with OKRP. The ad will be running in the second quarter during the seventh commercial break.
In line with this announcement, T-Mobile’s Prepaid Chief Marketing Officer, Clint Patterson, said:
“Metro by T-Mobile is America’s most popular prepaid brand with a longstanding history of investing more in the Hispanic community than our competitors. Univision’s Super Bowl broadcast in Spanish is a historic first … and a natural choice to make Metro’s Super Bowl debut. We’re on a mission to serve the underserved by cutting the B.S. in prepaid, and we can’t wait to share who is joining us on that mission at the Super Bowl. Stay tuned!”
