There’s no doubt in anyone’s mind that T-Mobile’s Uncarrier movement is a big hit. It’s not just bringing in more customers for T-Mobile than it’s had in years, it’s also forcing other carriers to change their ways and compete. The most recent example of this was Sprint’s promotion, [read full article]
Yesterday, it was revealed that Sprint would be offering customers a chance to earn up to $650 to switch to its Framily plan. Sound familiar? It should. It’s pretty much a term-for-term copy of T-Mobile’s Uncarrier 4.0 “Contract Freedom” phase. But, unlike Tmo’s offer, it’s only for a limited time between April 4th and May 8th. Sprint will give customers up to $300 service credit for … [read full article]
John Legere might get some stick online for the way he continuously aims jibes at AT&T, but the carrier makes it difficult to resist. Last year, it responded to T-Mobile’s Uncarrier phases almost every time with what was normally a pale imitation promotion. Even before Uncarrier 4.0 happened (after [read full article]
It’s been just over a week since T-Mobile announced its market-changing 4th phase of Uncarrier. The deal is the first of its kind to be introduced as a way to help customers (particularly families) get away from their contracts with other carriers by paying their early termination fees, and giving them money towards their old phones. Since then, … [read full article]
During last night’s press event, T-Mobile played a selection of promotional videos. Each designed to highlight a key element of the Uncarrier movement. “Welcome to Contract Freedom” The video that announces the exciting new move by Tmo. The one everyone is talking about. It uses dramatic music, bold fonts and real-person tweets all complaining about their carriers and being unable to escape. How fast is fast? T-Mobile will show you Another of T-Mobile’s promotional videos showcases the … [read full article]
As we heard a while back, this is T-Mobile’s next phase of Uncarrier. It’s not just a promotion that last just a few weeks. It’s here to stay. According to some surveys, 78% of customers would switch if someone paid their ETF. Legere made a joke about AT&T customers who could leave, take advantage of Uncarrier 4.0, then if you don’t like it, go back and take advantage of AT&T’s $450 to switch offer. You’ve lost nothing. … [read full article]
Today at its Uncarrier 4.0 event, T-Mobile announced a handful of new products and services. John Legere took to the stage at an incredibly intimate event. His style was typically relaxed, addressing members of the audience personally at times. He even took time to pay tribute to Verizon for addressing spectrum issues. But, the most important was the new promotion. … [read full article]
If you’ve been counting down the days, weeks, minutes, hours since we found out Uncarrier 4.0 was happening, you’ll be glad to know you won’t be restricted to reading live blogs. Obviously, there will be some good ones out there. The Verge is going … [read full article]
When John Legere teased Uncarrier 4.0 last month, our sources were quick to come forward with information. They suggested that the 4th phase of T-Mobile’s wireless industry shake-up was directed at freeing families from their … [read full article]
Say what you like about John Legere, but his responses and digs at AT&T are fantastically entertaining. With T-Mobile set to launch phase 4 of the Un-carrier movement on Wednesday at CES, AT&T decided to steal … [read full article]
