Tag Archives: cmo

T-Mobile Execs Explain Why AT&T Is Target Of Company Marketing, Possible Sprint Merger

T-Mobile’s targeting of AT&T inside their marketing campaigns has certainly brought plenty of attention and T-Mobile’s Chief Marketing Officer Mike Sievert explained why  at an Investor conference earlier this morning. Sievert explained that T-Mobile focuses its attention on AT&T because it has the largest group of dissatisfied customers: “They combine two things: being big and being bad.” While Sprint may be a more … [read full article]

The iPhone 5s/5c Has Arrived On T-Mobile, And You’ll Never Guess The Most Popular 5c Pre-Order Color

Today is the day and perhaps one of the biggest launches in recent T-Mobile history as the company finally finds itself off the sidelines with a new Apple iPhone launch. To say that T-Mobile is excited about this launch would be a mild understatement, and you can tell exactly that from the Bloomberg interview with T-Mobile CMO Mike Sievert. According to Sievert, pre-orders for the … [read full article]

T-Mobile Announces Hiring Of New Chief Marketing Officer

T-Mobile announced late yesterday the appointment of Michael Sievert as the company’s new Chief Marketing Officer, effective November 19th: “Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn’t be better suited to our plans to redefine wireless as America’s un-carrier,” said John Legere, president and CEO of T-Mobile USA. “This is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization … [read full article]

T-Mobile Marketing Chief Cole Brodman Retires, Leaving End Of May

T-Mobile USA Marketing Chief Cole Brodman is leaving the company later this month, T-Mobile confirmed early this morning. Brodman held the position of T-Mobile’s Chief Marketing officer for a little less than two years having spent almost 17 years with the company. Brodman will step down as of May 25th, though he will continue as a strategic advisor according to T-Mobile Chief Executive Philip Humm. “It’s a retirement from T-Mobile,” said Brodman, 46, in an interview. … [read full article]

T-Mobile CMO Says Device Subsidies Need To Go, Not Likely To Happen

Speaking at the GeekWire Summit, T-Mobile CMO Cole Brodman says carrier subsidies are hurting the industry. “It actually distorts what devices actually cost and it causes OEMs, carriers — everybody to compete on different playing fields, and I think it is really difficult, especially from a consumer perspective, because it causes consumers to devalue completely the hardware they are using…. It is amazing hardware, but it has become kind of throw away. So, it is unfortunate, … [read full article]

T-Mobile Prepares In-Store Approach To Combat iPhone Release

T-Mobile is ramping up their “attack the iPhone” mode before tomorrows expected iPhone 5 announcement. T-Mobile believes that customers who come into their retail stores will be wiling to have:  “…engage in informative conversations with our customers. These conversations will include many details about T-Mobile Android phones and why our quality 4G nationwide network is a smarter choice for many customers. Use every opportunity to engage the customer, ask lifestyle questions and transition the conversation into … [read full article]

T-Mobile CMO Cole Brodman Addresses T-Mobile iPhone In Blog Post

The iPhone on T-Mobile is quickly becoming a hot topic for T-Mobile CMO Cole Brodman as he addressed the possible arrival during yesterdays GigaOM Mobilize conference. It seems he wasn’t done talking about the iPhone as he later took to the *official* T-Mobile (we’re unofficial, no relation) blog to further discuss the possibility of an iPhone on T-Mobile: T-Mobile ; Photo Credit T-Mobile Issues & Insights Blog: By Cole Brodman, Chief Marketing Officer, … [read full article]

On GigaOM Mobilize Stage T-Mobile CMO Cole Brodman Talks Android, Data, iPhone

We just finished our live-blog coverage of T-Mobile CMO Cole Brodman on stage at GigaOM Mobilize and of course the all-important question surrounding the iPhone was asked by host Om Malik. In response Brodman responded elusively that “the ball is in Apple’s court.” Brodman further said that T-Mobile has made it clear to Apple “our desire to have the iPhone.” When asked about an iPhone for T-Mobile this October, Brodman said he did not expect it. … [read full article]

(Update: We’re Live!) T-Mobile CMO On Stage At GigaOM Mobilize Conference

Watch live streaming video from mobilize2011 at livestream.com If you’re looking to get the inside track from a man truly in the know we suggest you catch Cole Brodman, T-Mobile’s Chief Marketing Officer on stage at GigaOM Mobilize 2011 at 2:30pm EST. 4G ARRIVES: A CARRIER’S PERSPECTIVE ON THE EVOLVING MOBILE ECOSYSTEM Mobilize is thrilled to welcome back Cole Brodman. Last time he spoke, his picture was plastered … [read full article]