Tag Archives: T-Mobile Essentials

NAD recommends T-Mobile modify advertising for Essentials plan

The National Advertising Division, part of the Better Business Bureau, weighed in on some claims against T-Mobile marketing this week. The claims in T-Mobile advertising were challenged by Charter Communications and the first relates to T-Mo’s “four lines” pricing advertising. It was argued that consumers may have been misled that about an implied claim that they could purchase fewer than four lines at the same prices available to customers who purchase four lines. However, the NAD argues … [read full article]

T-Mobile announces new trade-in deal, expands 36-month EIP to more devices

T-Mobile’s newest deal will kick off this Friday. Starting October 19th, customers can trade in their existing smartphone and get a new flagship smartphone for as low as $10 per month. The phones that are eligible for this deal include the Samsung Galaxy Note 9, Galaxy S9, Galaxy S8, LG V40 ThinQ, LG G7, iPhone XS, iPhone XS Max, and iPhone XR. With this deal, … [read full article]

T-Mobile Essentials plan now available

The brand new T-Mobile Essentials plan is now available. T-Mobile today launched its new Essentials plan, which is a new offering for customers “who want the basics”. It includes unlimited talk, text, and smartphone data as well as unlimited 3G mobile hotspot. Customers also get unlimited talk, text, and 2G data in Mexico and Canada and unlimited texting along with $0.25 per minute calling in … [read full article]