T-Mobile’s #NeverSettleforVerizon campaign backfires – too soon?

Not long ago, T-Mobile launched its latest promotional ad campaign. The #NeverSettleforVerizon push listed reasons in a blog as to why you shouldn’t settle for Big Red and came along with a handful of short YouTube ad spots too. Its very existence is a sign of T-Mobile’s new-found confidence after 2 years of growing success in the … [read full article]