Aio Wireless – an AT&T subsidiary – caused something of a stir a few months back when it started using what it called “plum” coloring to market itself. Although the difference between “plum” and magenta are there, it wasn’t a distinctive enough difference, and could’ve harmed Tmo’s brand image. And, although using a similar color to someone else isn’t a … [read full article]
Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an … [read full article]
Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T … [read full article]
John Legere might get some stick online for the way he continuously aims jibes at AT&T, but the carrier makes it difficult to resist. Last year, it responded to T-Mobile’s Uncarrier phases almost every time with what was normally a pale imitation promotion. Even before Uncarrier 4.0 happened (after [read full article]
If you’ve been listening or reading any of T-Mobile’s announcements recently, one frequently mentioned topic is churn. Or, in other words, the number of customers canceling contracts and switching to another network. Cowen and Company has just released results of a survey done in the final quarter of last year, and it’s showing T-Mobile in a very positive light. 1,876 … [read full article]
What happens in Vegas definitely doesn’t stay in Vegas when it comes to T-Mobile. The company’s announcements and Legere’s AT&T party crashing have been the talk of the web for the past 7 days. Today, New York Times published an interview with T-Mobile executives, John Legere, Mike … [read full article]
Last night, long after I’d gone to bed, John Legere decided he’d crash the AT&T party at CES 2014. The party was being thrown by AT&T for its developers at the Palms Hotel. According to a quick chat with Re/code, he “just wanted to hear Macklemore”, and wasn’t looking to make a scene. Although he did arrive … [read full article]
Say what you like about John Legere, but his responses and digs at AT&T are fantastically entertaining. With T-Mobile set to launch phase 4 of the Un-carrier movement on Wednesday at CES, AT&T decided to steal … [read full article]
T-Mobile is wreaking havoc in AT&T’s head. Even before Uncarrier 4.0 has gone official, AT&T has struck pre-emptively to offer Tmo users a way out of their contracts. Similar to what we’d already … [read full article]
Over the past few weeks we’ve heard various reports on what VZW is planning on doing with its A-block spectrum. Rumors have suggested that both AT&T and T-Mobile are looking in … [read full article]
