As a long time fan of T-Mobile, I’ve supported T-Mobile through thick and thin, acquisition rumors, AT&T buyout attempts and quarter after quarter of disappointing financials. Still, I love the little Magenta carrier that could but [read full article]
T-Mobile is ready to defend its “famous Magenta color trademark” once again as a new lawsuit is filed against AT&T’s Aio Wireless prepaid carrier. The case is likely to echo T-Mobile’s infamous lawsuit against Engadget over the color, which T-Mobile, for which T-Mobile has a … [read full article]
T-Mobile’s not laying down on hitting at AT&T’s early upgrade program even after T-Mobile’s CEO takes a series of shots on Twitter. In a new ad that is set to run in USA Today tomorrow, T-Mobile takes a swing at AT&T’s … [read full article]
You might love T-Mobile, you might loathe everything about them but nobody can deny that CEO John Legere is one of most outspoken in the industry, perhaps the business world in general. Legere’s new Twitter account @john_legere has quickly become a soap box for Legere to point … [read full article]
AT&T will copy follow T-Mobile’s lead with their JUMP! upgrade program and introduce “AT&T Next.” With Next, AT&T customers will have the opportunity to buy a new smartphone or tablet every 12 months with no activation, upgrade or financing fees. With AT&T … [read full article]
In a slightly shocking move, AT&T announced it has agreed to acquire Leap Wireless for $1.19 billion in cash. The deal, which works out to $15 per share for Leap shareholders is a 88% premium on the Leap closing price this afternoon. AT&T announced the deal includes Leap’s licenses, network assets, retail stores and around five million subscribers. Leap has long been tossed [read full article]
Nothing says major press event like a buried change “company y” hopes will go unnoticed. This is exactly what AT&T tried (and mostly failed) this past weekend with the internal announcement of some changes to their upgrade period. In the buzz leading up to Apple’s big press event, perhaps AT&T hoped these changes would go unnoticed by the world at large…instead … [read full article]
T-Mobile just isn’t letting up on AT&T, data congestion and the iPhone 5. First we had Mousetraps, then Frankenstein, a man frozen in ice and now…pipes! Pipes with colored liquid representing data congestion! Hey T-Mobile, why not … [read full article]
T-Mobile’s last commercial may have featured Frankenstein, but this time around they are going with the reliable “caveman” backdrop. The entire gist of the commercial is one big cheap shot at AT&T and their restrictive contracts. The bottom line? “Even a man frozen in ice understands that choosing T-Mobile over AT&T is the smart way to go.” [read full article]
T-Mobile’s newest Simple Choice marketing spot will air during the NBA playoffs tonight and it’s a far cry from the days of Carly. In fact, we’re trading Carly in for Frankenstein, Simple Choice and pot shots at AT&T. It’s clear that T-Mobile’s primary focus is convincing AT&T customers the grass … [read full article]
