94% of BlackBerry trade-ins switched to other platforms during promo
Tomorrow, March 5th, the $200 trade-in for an old BlackBerry device offer is ending. We’ve already heard from T-Mobile’s CMO that the promotion lead to 15 times the normal amount of BlackBerries being traded in. What we didn’t know was how many of them stuck to their platform, and how many swapped for different devices. Now we do. We’ve received an image of an internal memo from … [read full article]








