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Sprint Picks On The Competition For Shaky Definitions Of “Unlimited”

As it turns out I’m not the only one who thinks the use of the word “unlimited” is getting out of hand in the marketing game these days. Sprint is ready to pick a fight with the competition by calling out their misuse of the word through at least one marketing effort as shown by this commercial. I’ll let you watch it for yourself and decide if Sprint is making a valid point or if this … [read full article]

Sprint’s Dan Hesse Ready To Bring The “Nukes” To Stop AT&T/T-Mobile Deal

Tucked away in Sprint’s “White Room” CEO Dan Hesse is mapping out his plan to “nuke” the AT&T takeover of T-Mobile. With red, blue and green ink as his weapons Hesse is laying out his tactics for stopping the merger which include both personal and corporate resources. “Clearly, purely, we want to win and block the merger,” said Hesse, during an interview with Bloomberg.com at the company’s Overland Park, Kansas headquarters. “This … [read full article]