T-Mobile Recaps Summer Months Of New Announcements, Services


I can’t specifically say why T-Mobile is sending out a summer recap today, and given the presence of IFA (Samsung announcement anyone) perhaps I’m trying to connect dots that don’t exist. Even if T-Mobile is just reminding us of how they stormed the castle this summer as the Uncarrier, there’s plenty of notable events to recap:

The announcement of the companies second set of 4G LTE markets allowed them to blow past Sprint’s LTE network in a single day. With 157 million people covered in 116 metro areas, T-Mobile’s LTE network is well on its way to being a national competitors. JUMP! addressed customer frustration with the current state of phone releases and how vastly different the world of upgrades are in the US wireless marketplace. It remains to be seen how impacting JUMP! will be on the customer base, but the idea itself is sound and was quickly  imitated by AT&T and Verizon.

Perhaps the best news of the summer wasn’t necessarily customer facing, but the carriers first financials in four years to show positive growth. In fact, T-Mobile outperformed the other nationwide carriers and credits the “successful execution of its Un-carrier strategy.”

Which brings us to Un-carrier 2.0 which circles back to JUMP! and the Simple Choice No Contract option for customers looking to avoid credit checks. The no-contract option wasn’t the only Simple Choice announcement of the summer as T-Mobile targeted business customers with Simple Choice for Business and Simple Choice Classic Plans.

Last but not least is the announcement of an additional 15 new MetroPCS markets as T-Mobile seeks to expand the brand’s presence and continue to plunge further into the prepaid market.

With the biggest and most exciting part of the industry’s year just a few months away, I’m hopeful that T-Mobile will introduce Uncarrier Phase 3 and a lot of new announcements to continue plugging away at the industry’s stale business models.

  • (Aug. 21) Simple Choice for Business and Simple Choice Classic plans:  To provide business customers with more flexibility and choice in how they buy and use wireless devices, T-Mobile announced new no annual service contract options for business customers.

  • (Aug. 8) Second Quarter 2013 Earnings: Reported significant growth in T-Mobile’s total and branded customer base in the second quarter due to successful execution of its Un-carrier strategy.

  • (July 25) Doubled MetroPCS Presence: Just three months after the combination of T-Mobile USA and MetroPCS, we announced 15 new markets for MetroPCS – doubling the brand’s presence across the United States.

  • (July 10) Un-carrier 2.0

  • JUMP!™: To address customer frustrations over limits on when they can upgrade to a new device, T-Mobile unveiled a great early upgrade program available from the major wireless companies. JUMP! lets customers upgrade to a new phone, financed through T-Mobile’s Equipment Installment Program (EIP), up to twice every 12 months after they’ve been in the program for six months. It also includes handset protection against malfunction, damage, loss or theft. JUMP! costs just $10/mo. (plus taxes and fees). The announcement was supported by several popular, humorous television commercials featuring comedian Bill Hader.

  • Simple Choice Plan for Families:  T-Mobile addressed another huge customer headache: being denied premium family-plan rates because of less-than-premium credit. The company extended its Simple Choice Plan to offer four lines with unlimited talk, text and Web with up to 500MB of high-speed data for only $100 per month (plus taxes and fees) – with no credit check and no annual service contract required.

  • 4G LTE Network Expansion: T-Mobile announced continued progress in providing a great network experience, saying its 4G LTE network had reached 157 million people in 116 metro areas across the United States.


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  • Shuang Li

    Check on sensorly.com. Then you will see Sprint has a much larger LTE network, T- mobile cannot compare with it. T-mobile still has a looooong way to go.

    • tmosalesdude

      Even if that were true, their so called LTE gives people like .02 mbps up and .05 mbps down. I think I’ll stick to the UNcarrier

      • g2a5b0e

        That simply can’t be true.

        • wjrandon

          I left Sprint in April… it.. is.. true!

        • g2a5b0e

          LTE though? Not 3G?

        • wjrandon

          Yes, even with LTE you’ll encounter crowded tower situations where you’ll pull <.02mpbs

        • g2a5b0e

          Wow. That nuts. I would be pissed. Obviously, you were.

    • Paul

      Sadly, they only list T-Mobile’s 4G area and that’s not even accurate. It’s not a good source to base your statement on.

      Magenta is still better than Sprint, and in Dallas I know people that HATE Sprint. They’re waiting for the contracts to end so they can jump from the sinking ship.

      • Guest

        Actually, that map is pretty damned accurate.

        What it does NOT take into account, though, is the quality of 4G service, and load on the towers.

        T-Mobile absolutely destroys Sprint consistently on network speeds and reliability, though it suffers in terms of coverage “on-the-go”. City centers and minor outlying areas are well covered with 4G, but not so much highways, which is why T-Mo can claim 157 million pops covered, but have less physical area covered than Sprint.

        • Paul

          Looking at Dallas Texa,s with that map, doesn’t even show the correct coverage for the area. The map also doesn’t show T-Mobile LTE, which isn’t the same as it’s “4G” network. Compairing T-Mobile’s 4G coverage to Sprint’s LTE is fair. Compate LTE to LTE.
          Unless we’re compairing the actual speeds vs coverage, which becomes a different compairison all together.

          I agree on the traffic and the certain aspects of range. However, the map is not accurate so much as Shuang Li is using it to illustrate an argument.

    • samsavoy

      You sir have thrown yourself into the lion’s den.

    • F

      Lmao ! T-Mobile blew by them in July only after having lte for 4 months compared to sprints 1 year ! Says a lot about sorry Sprint huh ? Sprint JUST PASSED THEM BACK IN AUGUST ! So don’t brag ! Good day SPRINT SUCKS PLAIN and simple

    • wjrandon

      Sensorly is a joke. Wholly inaccurate mapping of coverage expectations. I held out the good fight hoping Sprint would improve their network and build a strong 4G LTE network but they flat out failed. I reside in Atlanta, GA one of the initial LTE markets and Sensorly shows the metropolitan area smeared with coverage. In reality, it’s mostly non-existent unless you’re within a quarter mile of Sprint’s towers outside and forget about receiving coverage the moment you walk into a building. Something Sensorly doesn’t reflect. I’m so thankful for T-Mobile’s unlimited plan for freeing me from that joke of cellular provider.

  • samsavoy

    Besides the elephant in the room, I wonder what else they can tackle. Bloatware-free phones would be nice.

    • Paul

      Oh man, I dream of the day I don’t have to root just to get rid of the bloat.

    • B-Mobile

      I’m hoping they can turn a spotlight on
      T-Mobile’s cellular and data service (in my mind i would love for John to take
      a road trip and see how spotty the service is from city to city/state to state.
      How many times his phone drops down the Edge/GPRS & have him sit down with
      a team think outside the box on how to improve on the status of the infrastructure
      what has been built so far whether it be ramping up MetroPCS – T-Mobile network
      integration, or antenna upgrades etc….

      • Trevnerdio

        He took a trip to Kansas, I think…hopefully he didn’t have to venture outside of the metro area!

      • samsavoy

        Yes, the elephant in the room :)

      • PiCASSiMO

        I’ve been bitching about this for a few years here about T-Mobile’s service, where I still experience EDGE and NO SERVICE areas outside of Chicago’s O’Hare airport (east, northeast, and north corridors).

        Either they are playing around with the towers, the towers are too few, or perhaps the towers can’t handle the load of people at a given moment (similar to what you experience during a concentrated event like a concert).

        But I think instead of trying to deploy LTE service through the end of the year, T-Mobile should have focused on patching up their existing 3G/HSPA service in the metropolitan areas. Then also, focusing on getting the major highway corridors fixed by getting service anywhere I am driving from one major city to the next.

        I’ve rooted my Nexus 4, kept the stock ROM on it, and flashed a hybrid radio. I am finding improved signal when I am deep indoors compared to the 3G/HSPA signal. At times where I would get EDGE/NO SERVICE, now I’ve got a bar or so with 4G (LTE) on my phone and able to stream video (that requires a little buffering up front, but it eventually plays through without hick-ups).

        So I applaud that aspect of things, with the LTE roll out, but still think that the focus should have been on patching up existing network with proof so that people don’t move back or continue paying extra money to AT&T or Verizon for the sake of having a consistent signal and a reliable network. If I was travelling a lot with my job, there is no way I could stay with T-Mobile. Fortunately my 20-30 minute daily commute is short enough that my experience with EDGE/NO SERVICE is brief, so I’m not bothered by it that much. It’s actually all really dependent on how much buffering Spofity, DI.FM, or Soundcloud has taken.

        End of rant.

    • Alex Zapata

      Not to nitpick too much, but I quite like my Wi-Fi calling and that’s a form of bloatware, albeit a rather useful form.

  • mooseknuckles

    David Beren, What does the T-Mobile pic you put up highlight the number 10 in silver? Just curious

    • Just a generic pic, no specific purpose for it. T-Mobile actually shared it on their Twitter account a while back and I just use it for generic posts like this.


      The 10 signifies 10 years of T-Mobile in the US.

  • Michael Lawson

    Will the Sony Xperia Z 1 be available to T Mobile customers soon?