Tag Archives: Marketing

T-Mobile’s First Commercial For The Brand New Carly Is Live

Here we go…after 24 hours of buildup, I can’t wait to see how you all respond to this. Introducing, Carly — the Magenta biker bad-ass. No more Mr. Nice Girl indeed. Time To Set The Record Straight. What do you get when you combine America’s Largest 4G Network™ with T-Mobile’s newest and fastest 4G smartphones? Speed. Get ready. It’s time to rethink everything. It’s time for fast. Does this commercial make you stand up and scream … [read full article]

T-Mobile CEO Philip Humm Introduces His Team To T-Mobile’s New Marketing Campaign

More about this marketing campaign David? Yup, there’s more and it’s possible there will be more tonight. It’s clear T-Mobile is going all-in with this new campaign, especially as details come out they are preparing an extra $200 million investment in marketing and advertising this year. T-Mobile CEO Philip Humm is even getting in on the action, sending out a letter to T-Mobile employees informing them of the new campaign, which … [read full article]

T-Mobile Officially Hints At New Marketing Campaign With Carly, “No More Mr. Nice Girl”

I’d say this all but confirms our own early info that T-Mobile is preparing a brand new marketing campaign dubbed “No More Mr. Nice Girl.” After last night’s YouTube tease, I told you to keep an eye on the leather outfit Carly had on as you notice that very same outfit in the image above. Carly and that motorcycle are going to make definite appearances in T-Mobile’s next set of commercials. In … [read full article]

T-Mobile Takes Us On A Trip Down Memory Lane With Carly

T-Mobile just dropped a new YouTube video highlighting the “shooting of a new commercial.” Hmmm, where have we heard that before? As we discussed this past Friday, T-Mobile is in the midst of a revamped marketing effort featuring Carly and I’d keep a close watch on that leather outfit. You just might see it in the new commercial. Just saying. If you want to go down memory lane, hit the video below for Carly’s debut effort … [read full article]

T-Mobile Preparing New Marketing Campaign For Carly?

I’ve long said T-Mobile needs to get Carly out from the white screen and into the real world — and if I’m hearing rumors and whispers correctly, I’m about to get my wish. According to some ninja tipsters, T-Mobile is moving Carly into the real-world and showing a more “aggressive” side of our favorite Magenta girl. Try and think back to her leather outfit and motorcycle, we just might be seeing that again. … [read full article]

Mini Editorial: T-Mobile, Stop Attacking The iPhone On Slow Web Speeds?

Has T-Mobile’s next marketing salvo against the iPhone already begun? With both a tweet under their belt as well a captured image(s) of an advertisement running on IntoMobile, T-Mobile is attacking the slow internet speeds of the iPhone. You can be anti-iPhone, pro-Android or somewhere in-between and loving Windows Phone, but I’m really quite tired of T-Mobile attacking the iPhone. Why does the T-Mobile marketing team insist on attacking the one device … [read full article]

T-Mobile Shifts Marketing Message To Focus On 4G Network

Yesterday, March 14th marked a shift in T-Mobile’s marketing message away from specific Value Plans and toward its 4G network. Their $49.99 per line message will remain as consumers are responding favorably, but T-Mobile will emphasize more choices at that price as well. They list a few benefits of their new messaging: Allows for better focus on the network and providing value through devices rather than specific rate plans Emphasis on providing a … [read full article]

T-Mobile Highlights T-Mobile TV In New Advertisement

T-Mobile TV is now a staple piece of software included with almost every new smartphone launch and T-Mobile wants to remind you exactly what it can do. Want to watch live sports on T-Mobile TV? Done. “With America’s largest 4G network, fast smartphones and affordable plans, whatever you love will always be there — including live sports on T-Mobile TV.” YouTube

T-Mobile “Winter Sales Event” On The Horizon, Details Coming Later

This little goody just hit our inbox breaking down T-Mobile’s planned winter season marketing campaign. It’s filled with the usual marketing mumbo jumbo including what goes on the walls and windows at T-Mobile corporate locations. This is all pretty standard writing except for one line that catches our attention…the promise of a “Winter Sales Event” coming up in the near future. As the image itself states, info will come at a later date … [read full article]

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