Tag Archives: Marketing

T-Mobile Responding To AT&T’s Newspaper Ad With Their Own Creative Responses

Let me be the first to say, that if these ads developed for T-Mobile in response to AT&T’s one-page attack ad last week don’t run in newspapers everyday for the next year, I’m going to be disappointed. Do these ads point to a new, cocky T-Mobile? Absolutely, but that’s what makes me love these three spots. I’ve long hoped that T-Mobile would do more to adopt a scrappy marketing campaign and start … [read full article]

Will T-Mobile’s “Uncarrier” Approach Eliminate Contracts, Revamp Marketing Campaign?

  Like all rumor stories, take everything below with a grain of salt and while we’re confident the details are accurate today, they could easily change tomorrow.  T-Mobile’s move to the “uncarrier” of the US wireless industry will kick into high gear later this month with some sweeping changes according to new info that just landed in my inbox. According to the newly arrived intel, T-Mobile will kick their uncarrier efforts off … [read full article]

Google Shows Off The Nexus 4 And Google Now In Brand New TV Commercial

All it took was 61 seconds during last nights Grammy Awards, but Google has totally won me over with their new television spot. Aptly titled “Nexus 4: Live in the Now,” Google shows off not only the Nexus 4 hardware, but also how useful Google Now can be in the “real world.” No matter where you are in the world, Nexus 4 with Google Now gives you just the right information at just the right time. … [read full article]

T-Mobile Revamps Helicopter Commercial To Take Shot At AT&T Voice Quality

T-Mobile’s revamped a commercial originally debuting this past December with an opportunity to take a shot at AT&T’s voice quality at the end. The commercial itself is unchanged as we watch Carly fly around the country with lots of pink lighting going up in the background. It’s the tail end of the commercial that caught our attention as the new tagline hits at AT&T. What do you think? Is AT&T voice quality second place to T-Mobile? … [read full article]

T-Mobile’s CEO Talks Unlimited Data, Price Points For Future LTE Network

As we wait for official T-Mobile word that Las Vegas is live as their first LTE market, there are plenty of lingering questions regarding any LTE announcement. Perhaps the most important of these questions are — will T-Mobile charge more for data on LTE and will they continue their unlimited plan? According to this interview with The Seattle Times, the answer … [read full article]

T-Mobile Announces Multi-Year MLB Marketing Partnership

Baseball fans look out as your world is about to collide with T-Mobile as the company announces they are the exclusive partner of the Major League Baseball association. T-Mobile will “provide technology that will enrich the MLB experience for both players and fans, inside and outside of the ball park.” The deal marks the first time in over 10 years that the MLB has partnered with a wireless carrier. Under the agreement, T-Mobile will … [read full article]

T-Mobile’s “Faster For The Holidays” Video Highlights Speed Improvements

T-Mobile’s newest promotional advertisement is one for the holidays and highlights the number of times Magenta has improved the speed of the network. Let’s be honest though, there’s just one more speed improvement I’m looking forward to right now…LTE. Bring it! At T-Mobile, we’ve given our customers an amazing string of holidays presents. We’ve doubled the speed of our network three times. Talk about creating some impressive holiday cheer! YouTube  

T-Mobile’s Final “Life Without Limits” Marketing Spot Arrives With Andy Blackman Hurwitz

The last of T-Mobile’s four planned “Life Without Limits” promotional campaign just hit YouTube with Andy Blackman Hurwitz, co-founder of Baby Loves Music, Baby Loves Disco and Rope-A-Dope. Hurwitz, a former lawyer turned entrepreneur turned his passion for his children and a passion for music into his own successful business. Hurwitz is well-known for turning adult discos into discos for children and throwing dance parties for kids. With no office and “technically no employees and all … [read full article]

T-Mobile’s Newest “Life Without Limits” Commercial Features Music Producer RJD2

T-Mobile’s third entry into their new “Life without Limits” marketing campaign features music producer and recording artist RJD2. T-Mobile’s focus with this new ad campaign is tied to their Unlimited Nationwide 4G data plan hence the “without limits” approach. It’s really a great commercial and while you won’t see them on TV, you’ve probably caught the Chris Pirillo clip at least once before a YouTube clip. … [read full article]

T-Mobile’s “Life Without Limits” Marketing Continues With Professional Surfer Jamie Sterling

T-Mobile’s series of marketing commercials focused on “living life without limits” continues with professional surfer Jamie Sterling. This is the second in what is expected to be a series of at least 4 marketing spots focusing on how T-Mobile helps you live your life any way you want. Do you live your life on the go? T-Mobile brings you Life Without Limits. Take a look into the life of pro surfer Jamie Sterling as he … [read full article]