Tag Archives: iPhone 5

T-Mobile CFO Says iPhone Price Drop Planned All Along, Las Vegas Market First To Join MetroPCS Spectrum

Speaking at the J.P. Morgan Global Technology, Media and Telecom conference earlier this morning, T-Mobile’s CFO Braxton Carter touched on the company’s new iPhone 5 pricing. In fact, according to Carter this was T-Mobile’s plan all along. “When we look at the overall landscape, there’s no need to continue with the initial promotional pricing we had with the iPhone…it was a planned promotion for a very limited of time to create momentum.” … [read full article]

T-Mobile Increases iPhone 5 Down Payment Price To $149 As Promotional Pricing Ends

Ah T-Mobile, I knew your introductory pricing of $99 down payment wasn’t going to last. As of today, T-Mobile will ask well-qualified customers to drop $149 as their down payment instead of $99 as has been the case since the April 12th launch. I don’t recall anyone or anywhere telling me the $99 price was only good for one month, but in hindsight … [read full article]

(Updated X2) Hacked T-Mobile Carrier Update Boosts Speed For iPhone 5 1900MHz Refarmed Users

Updated X2: The guide has been updated to fix some of the instructions.  As the iPhone 5 launched on T-Mobile’s network, existing AT&T unlocked iPhone 5 customers received a carrier update to enable the LTE signal. As it turns out, in some cases the carrier update added something good with LTE, but negatively affected the signal and speeds achieved on the company’s refarmed PCS 1900MHz network. Well, there’s some good news thanks to … [read full article]

T-Mobile’s Mother’s Day Advertising Features Existing “$0 Down” iPhone 5 Trade-In Offer

T-Mobile’s advertising for Mother’s Day weekend will focus heavily on the iPhone 5 and the trade-in promotion that has been ongoing since April 12th. That advertising itself will see three national newspaper insertions as well as papers in the top 20 markets. The offer allows both new and existing qualified customers to trade-in an iPhone 4 or 4S and receive a trade-in amount that helps wipe out the down payment on the iPhone 5. … [read full article]

T-Mobile Reports First Positive Quarterly Results Since 2009, Sells 500,000 iPhones In First Month

With T-Mobile releasing preliminary numbers during the first few days of April, we had a pretty good idea of what their first quarter results would show. As the official numbers released early this morning, the news is mostly positive, though there is still plenty of work to be done before we can officially call anything a complete “turnaround.” The first bit of bad news is that its revenue dipped 7% year-over-year … [read full article]

T-Mobile’s Newest Commercial “Pipes” Takes Another Swipe At AT&T

T-Mobile just isn’t letting up on AT&T, data congestion and the iPhone 5. First we had Mousetraps, then Frankenstein, a man frozen in ice and now…pipes! Pipes with colored liquid representing data congestion! Hey T-Mobile, why not take some cheap shots at Sprint…a company whose data speeds really suck. Have you seen their LTE speeds? I can build a website faster than Sprint customers can view one on of their fancy LTE smartphones. … [read full article]

T-Mobile Debuts Second iPhone 5 Commercial, “Mousetraps”

T-Mobile’s first iPhone 5 marketing spot debuted to the world the night before the smartphone officially went on sale nationwide. Now, with one of their “best weekends ever” behind them, T-Mobile is letting loose the second marketing spot titled “Mousetraps.” Clearly there is a play on the idea that “other” carriers bring you in with small pieces of cheese (subsidy) and (mouse)trap you with two-year agreements. As for T-Mobile, well, it’s just offering a … [read full article]

T-Mobile Says iPhone Sales Weekend One Of The “Biggest Weekends Ever”

T-Mobile’s Chief Marketing Chief Mike Sievert spoke to CNET this morning and called this past weekend “one of the biggest weekends in the history of the company” with the launch of the iPhone 5. “We had really ambitious internal goals, and we beat them,” he said. Sievert declined to show numbers, but unconfirmed reports are telling me that T-Mobile sold around 200,000 iPhone 5 devices between Friday morning and Sunday close … [read full article]

T-Mobile CMO Calls First Day iPhone Sales “Gangbusting”

With their first complete sales day of the iPhone winding down, T-Mobile’s Chief Marketing Officer Mike Sievert reports “gangbusting” sales. “Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. “We experienced lines out the door this morning at nearly all of our almost 3,000 stores nationwide.” Lines tended to … [read full article]

At Long Last, The iPhone 5 Is Now Available In Stores, Online And Through Apple.com

It’s been a long, long, long, long time coming — as the iPhone 5 is now officially available in T-Mobile stores, through T-Mobile.com and through Apple’s website. Today marks the first time that T-Mobile has carried in store a device from each of the four largest largest smartphone platforms. T-Mobile now provides customers a complete set of options combined with the … [read full article]

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