T-Mobile Receiving Sales Boost Thanks To The iPhone? Signs Point To Yes


Some more good news for T-Mobile as Kantar World Panel reported the company saw a growth in sales on the strength of iPhone. In fact, T-Mobile grew to 13.2% of smartphone sales in the US market for a three-month period ending this past August, marking the highest share of sales over the past year and a growth of 1.1%. These numbers reversed a trend of year-over-year decline for T-Mobile.

As for where the iPhone fits in, according to the data compiled during the three-month period, the iPhone 5 accounted for 17.1% of all T-Mobile smartphone sales. That doesn’t ignore that the majority of the carriers smartphone sales run Android, but the iPhone is the single-best selling handset. That’s pretty amazing considering the iPhone 5 was already months old when it finally debuted on the Magenta store shelves.

Kantar Worldpanel ComTech Global Strategic Insight Director Dominic Sunnebo stated:

“When iOS first debuted on T-Mobile in mid-April, the majority of sales came from consumers upgrading from a feature-phone to their first smartphone. However, looking at those who purchased an iPhone in the August period, 56% of those consumers came from another smartphone, including 38.5% from an Android device.”

Furthermore, Sunnebo also continues:

“The discounts seen in August may have been in response to AT&T and Verizon, which have followed suite with similar programs, debuting at the end of July and August, respectively. With these carriers once again on a level playing field, it will be interesting to see if T-Mobile can continue its upward trajectory.”

Whether or not T-Mobile can continue its upward trajectory is anyones guess, but I’m sure T-Mobile isn’t resting on its laurels to see what else the competition can cook up. With Uncarrier Phase 3 right around the corner, there’s little question T-Mobile will again attempt to shake up the industry and keep up their momentum.

Kantar World Panel


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  • Verizonthunder

    The power of the Apple brand is what make’s or break’s a company

    • DT

      Exactly. I know it must be hard for store flunkies to swallow their pride, but the iPhone is the best service salesman a carrier has ever had.

      • Verizonthunder

        The point in making is the iphone on T-Mobile made such a impact that reversed their loss for once in the companies effort to bounce back.

        • Eric

          This is very true.

    • Eric

      And (Verizon) using low-frequency bands for LTE (including metropolitan areas) breaks your ability to offer an uncongested network.

      (Yes, I do know Verizon will deploy LTE on their AWS spectrum soon, but that won’t help since they are only going to deploy into major markets, which means the 700 MHz markets will suffer, unless users get off of that band.)

      • Verizonthunder

        I get a very nice Corporate Discount so for the price it’s either full coverage/ excellent customer service with true unlimited LTE data, or T-Mobile with no discount or a lack of LTE coverage but I am cheering for T-Mobile

        • William Burr Winans

          I get a 12% discount on my T-Mobile phone bill!!

        • Verizonthunder

          Good to know you get a discount but like I said before I get a very nice discount more than your 12%

    • Trevnerdio

      Actually, I think that was the CEO…the iPhone helped, yes, but the CEO is doing the heavy lifting.

      • Verizonthunder

        Yes this CEO is more Peppy than the last CEO. By good speeches and communication’s with social media. He just need’s to continue to improve on some still current and haunting flaw’s that in order for T-Mobile to grow need’s to be remedied or face a setback…. The clock is ticking.

    • Thundah

      Ignore the downvotes. Most of these morons are so far up Android buttland that they only see shit.

  • Mirad77

    True as this may be, my analysis is that the iphone couple with no contracts and jump all played a part in the trend we are witnessing. Even the fact that before jump anyone can afford to get a smartphone with little down and monthly payments.

  • Rick Rudge

    Apple announced selling nine million new iPhones the first three days after the launch. The fact that my favorite mobile carrier is selling them too, is great news.

  • TBN27

    As much as the iPhone helped, t-mobile, it is still a combination of awesome android offerings, a sweet simple choice plans with standard data allotment, generous data plans at decent prices and no contracts. Once they start working on covering up the res of EDGE with HSPA+ and LTE hopefully and enter markets where they rely on roaming partners, then they will grow even faster

  • S. Ali

    True Unlimited data keeps me on T-mobile.

  • steveb944

    I can’t believe there was actual research done, it was obvious. Just wait for the numbers from this quarter to be even more shocked. T-Mobile is bringing home the bacon from the other carriers!

  • Jay

    See thats all tmobile needed from the start

    • Mirad77

      Tmo didn’t start loosing customers in masses till the att purchase and that was well 3-4 years of iphone. Why is sprint loosing customers till date and they’ve been carying the ipone longer than tmo? iphone only has a good market share in US.

      • g2a5b0e

        Japan also. In fact, I’m pretty sure iOS is ahead of Android there. Makes sense. The Japanese like their toys. But, yeah…that’s it.

        • Japanese like brand image above all else and apple has plenty of that

        • Mirad77

          You might wanna check Japan again

        • g2a5b0e

          http://w w w .phonearena.com/news/Windows-Phone-grabs-double-digit-market-share-in-some-European-countries_id47853

          I did. Take the spaces out of the www, then check the third paragraph. This article is from 3 days ago.

        • Mirad77

          There are similar articles on comScore, slide share, bgr to name a few that says otherwise. Don’t get me wrong that iPhone 5c and 5s have very good numbers but as at last quarter figures everywhere, iOS top market share of mobile in US only. In Q1 and Q2 apple top Japan but since the release of Z1, the trend was reversed. We can’t use the sales figures of new released products to determine the figures of the quarter. Estimates, yes but not actual numbers.

        • g2a5b0e

          You say this, yet you provide no proof. You’ll have to excuse me for not taking your word on things.

        • Mirad77

          comScore, slideshare, bgr. Visit them and you’ll see.

      • ShermCraig

        Because nobody can loose anything. Sorry, but learn the damn difference!

        • Mirad77

          I guess you’ve never had a typo before.

        • ShermCraig

          “Thsi” is a typo – you can’t spell, since you’ve done it twice in the same thread!

        • Mirad77

          Grammar prof if you didn’t understand what I wrote would have been a different story. Funny how you giving me grammar lesson on a tech blog.

        • ShermCraig

          Good answer – if we were discussing grammar. It’s spelling that seems to be your achilles heel.

        • Mirad77

          korect me if am rong, you most have lost of time to be cheeking my speling.

        • ShermCraig

          You assume it takes time…you ARE challenged.

        • Mirad77

          By you? If you know what I do for a leaving you wouldn’t say that.

      • KingCobra

        When the iPhone first came out only AT&T had it so T-Mobile wasn’t the lone carrier left out. The AT&T buyout came around the same time that the Verizon and Sprint both acquired the iPhone, leaving T-Mobile as the only one without the device. So the combination of the two factors lead to the devastating losses for T-Mobile. Also remember that even prior to the AT&T merger T-Mobile would lose subscribers during each quarter of an iPhone release every year.

        • Mirad77

          The point am making is the same is not true for sprint. Trust me the story wouldn’t have been the same if tmo didn’t push out some LTE markets.

  • Irfan

    No doubt that iPhone is great divice but t mobile great network make it more amaze , I will buy iPhone when it will come n 5inch

  • Nearmsp

    With the AWS frequency and LTE, the iPhone has benefited T-mobile for sure. I bought the iPhone 5c. Not happy after switching from SGS2. Absence of Swype is a deal breaker for me. I use my smart phone as a workhorse to respond to e-mails. So it is going as a thanks giving gift. I plan to buy a SGS4. I know the smoothness and interface and camera will not be that good, but from work point of view, it will be super fast. But I will miss my iPhone 5C. Apple truly makes nice UI. I wish they were not that obstinate and allowed other third person applications such as Swype and Wi-Fi calling.

    • Nate595

      I thought the S4 was supposed to have one of the best cameras on a smartphone out there? But more so than the swype is the tiny screen on the iPhones, even if it did have swype I don’t how useful it would be on that screen size,

      • Dakota

        I dont get why Apple can’t at least develop their own Swype. Its standard Android – gesture typing. And you’d think some kind of Swiftkey would be possible. And one would think a bigger or wider iPhone would come next year. But people but iphones regardless. Many of those users have no clue what features Android offers and couldn’t care less

    • philyew

      Just been reading the furore over on the Android Police site about Samsung’s new region locking policy, which is said to make it impossible to swap SIMs from different regions through a hardware rather than a carrier-level lock. Recently manufactured devices, including older models like the S3 and S4 are apparently affected. Looks like we need to beware buying Samsung, if needing to travel outside the Americas.

      • Spanky

        This is very disturbing. I have a Google Edition S4, which most likely wouldn’t be affected by this new policy. However, I don’t feel comfortable supporting a company that engages in this type of practice.

      • Sheesh

        Retardos, once activated in the U.S., then it’s OK, GOOD, BUENO to use elsewhere…are people really this dumb?!

        • philyew

          You have obviously had the advantage of reading the article since it has been further updated with a clarification from Samsung.

          I read the original article last week and followed up reading some of the comments today, missing the second update upon which your smartass response is obviously based.

          Thanks for helping to clarify the confusion, but no thanks for your puerile insults and lack of common courtesy.

    • Joesph

      You can unlock the iphone and it’ll open features that is supposedly so special and only on android. Also you should have gotten the 5S, exchange it while you can. You’ll thank me.

  • Plympton

    I’m one of them – brought my 4s over last year, and picked up a 5s this round. Really like the service. Doesn’t work in the hinterlands of Oregon, but we survive. In town it’s awesome, and we have LTE in my neighborhood – ~40Mbps down and ~10Mbps down faster than my already fast Comcast service. Crazy!

    • Roger Sales

      I think its part of the charm though, paying for good coverage where you need it, and not paying more for service for people who live in the middle of nowhere. It would be nice to have it everywhere, but mostly everywhere works too.

  • Dakota

    It doesn’t say, however, how many ATT iPhone users switched to Tmobile. Thats an important number since Tmobile has been aggressively targeting that consumer. Switching from features or Androids can be existingcustomers. I still question the strate gy of 100 percent advertising toward Jump. From TV to every billboard, it’s all about jump. Nothing about no contracts, better coverage, LTE, lower prices. Just jump, no details, and every carrier offers that type of program. Youd think if they introduce lte/speed, coverage improvement, they’d have locally targeted ads screaming that & comparing. Hey, (city), Tmobile now offers blankety blank for blank less.. Go visit your local Tmobile store. Yet it’s all Jump Jump..

  • William Burr Winans

    I wish that T-Mobile would give you an option where if you decided to purchase a full price phone and you want to jump to a new device, I think upgrading should be free (No paying down or monthly payments). What do ya guys think?

    • noelsito

      Free phones????

      • William Burr Winans

        Yeah you pay $300 in six months to pay off the phone while using jump! So yeah free phone and if you wanted to jump again then you have to pay the down and monthly payment

        • noelsito


  • JimInChicago

    After ten years with T-mo (including 4 years with an unlocked iPhone 2) I jumped to Verizon in September 2012 because I needed a new iPhone. Short story: moved back to T-Mobile three months ago. Couldn’t be happier. Would’t have moved back without the iPhone.

    I know many here don’t like the iPhone but, remember, no one ever walked away from buying a Windows or an Android phone from T-mo because they also happen to sell iPhones. However, more than a few have not considered T-Mo in the past because they didn’t have an iPhone.

  • guidomus_maximus

    I don’t believe anything from Kantar. Go to their website and look at how they come up with these ‘statistics’. I think they are a shill for Apple.