T-Mobile Execs Explain Why AT&T Is Target Of Company Marketing, Possible Sprint Merger

maxresdefaultT-Mobile’s targeting of AT&T inside their marketing campaigns has certainly brought plenty of attention and T-Mobile’s Chief Marketing Officer Mike Sievert explained why  at an Investor conference earlier this morning. Sievert explained that T-Mobile focuses its attention on AT&T because it has the largest group of dissatisfied customers:

“They combine two things: being big and being bad.”

While Sprint may be a more vulnerable target with continued quarterly subscriber losses, both Sievert and T-Mobile Chief Technology Officer Neville Ray want the company’s attention on T-Mobile. Ray notes that AT&T has made it easy for customers to move away from the carrier to T-Mobile because they can use their existing devices. AT&T CEO Randall Stephenson acknowledged that his company is feeling some pressure on the “price-sensitive” customer segment and Sievert agrees. In fact, Sievert believes that the “price-sensitive” part of AT&T’s customer base includes 90% of their total customer base and provides T-Mobile an opportunity to grab both high and low-end customers.

“We’re positioning ourselves as a champion of change in an industry that needs change,” he said. “We’re taking credit for that.”

As for a possible Sprint merger, T-Mobile CFO Braxton Carter hinted that a merger between the third and fourth place carriers wouldn’t necessarily be a horrible idea. Carter wouldn’t confirm or deny if T-Mobile and Sprint were having discussions, but called a potential merger a “logical ultimate combination.”

Carter explained that “We think it’s not a question of if but when there’s further consolidation in our industry.” Carter noted that regulatory agencies might make a merger between the two carriers difficult in light of their want to have four national carriers, a reason for striking down the proposed AT&T buyout of T-Mobile.

Carter suggested that because AT&T and Verizon have the lions share of the US customer base and are a “duopoly,” a stronger third carrier would “create a more competitive environment.”

As for a response to Verizon CEO Lowell McAdam comments yesterday speaking at the same investor conference that unlimited data plans are not sustainable, T-Mobile’s Sievert disagrees. “We have an unlimited offering, but it’s not the reason for our being,” he said. Sievert did suggest that Sprint has bet the farm on unlimited data and that he doesn’t want T-Mobile to be stuck in that same place. Sievert stated that T-Mobile would stick with unlimited data, but suggested there were opportunities to make money off the increased need for data down the road.

“A competitor bet the farm on unlimited, and that’s all it is,” he said. “We’re not stuck…as the unlimited carrier. That’s a bad place to be.”

That’s a lot to take in from T-Mobile’s executive group attending this investors conference and certainly the Sprint comments are the most disconcerting. However, the idea that a T-Mobile and Sprint merger would be easy technologically or quickly pass multiple through regulatory agencies should offer a little piece of mind that any deal could be some time away, if ever.

CNET; Reuters

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  • http://twitter.com/SParKlngCyaNide SparklingCyanide

    Really interesting article and ideas, thank you for this article David. I enjoyed reading and it made a lot of sense on some gray areas I’ve thought about before. Nothing is ever just Black and White, so this is good.

  • Concerned Citizen

    I live in Kansas city and have had Sprint in the past, this would be the nail in T-Mobiles coffin to merge with them! Sprint has killed everything they have ever touched and unless Sprint was completely dissolved and under new management T-Mobile would suffer the same fate as MCI or Nextel! A very very bad idea indeed for consumers!

    • http://twitter.com/SParKlngCyaNide SparklingCyanide

      Not if the combined company follows T-Mobile’s business model, I picture a far different picture if they do the right things.

    • Roy

      Spot on with your comment. I agree.

    • Chimphappyhour

      Another KC resident and former Sprint user. Never, ever again. If they merge and there’s even one iota of Sprint being involved at the top, I’m out of here.

    • guest

      I disagree with the Nextel part. They were completely bankrupt when sprint bought them. I worked there while in college and they saved our asses. Sprint isn’t all that bad. They’re the underdog like T-Mobile. T-Mobile is in better shape these days but the roles were reversed not too long ago.

  • jay_max

    I’m not sure DOJ would allow a merger between Sprint and TMO.

    • Stone Cold

      I don’t see it happening they want 4 carriers in the US.

  • JustSaying

    Who else can T-Mobile merge with to become stronger? U.S Cellular? C Spire?.. I really hope AT&T acquisition of Leap gets shot down.. they don’t NEED Leap. It would just hurt competition. Sprint already has enough spectrum and can gain customers from Verizon and AT&T.. there is no need for them to acquire another carrier.

    • Jay J. Blanco

      I hated that AT&T bought the last piece of Alltel. Alltel would have been better merging with U.S. Cellular or even Leap. Now AT&T is trying to get Leap for no reason. Just to compete with T-Mobile.

    • Willie D

      Sprint has extremely limited spectrum. Their PCS spectrum is limited because they have a ton of MVNOs and prepaid on it. Wipe those out and you have an OK chunk but not a lot.
      Sprint has ESMR spectrum, but it too is extremely limited in sliver chunks, just like LTE over their PCS band blocks is. It will help but it really isn’t a lot of Mhz compared to Cellular 800 that the duopoly have.
      As for the Clearwire 2.5Ghz they could carry all of AT&T or Verizon traffic on it, but it is crap spectrum. It doesn’t penetrate walls, doesn’t travel far, is expensive to build out, and is prone to terrible battery life

      • UMA_Fan

        What about the spectrum from the nextel shut down? Isn’t that possibly some good low band spectrum?

        • J-Hop2o6

          Not alot of that also. I think 10MHz max of that.

  • Jay J. Blanco

    eww Sprint. T-Mobile should definitely target Sprint. They have horrible 3G speeds. That would have Sprint clenching every time they see T-Mobile commercial. lol and i would hate a Merger between T-Mo and Sprint. no way!!

    • Dakota

      Especially if people joined Sprint for unlimited data. I always laugh when Tmobile was merging with ATT and now they’re the devil. Still seems theyve decided to continue toccompete on price and ignore their network status and reputation. They already have the image of the cheap network with the not sogreat ccoverage. The reason alot of people stay with ATT is for coverage.. Plus lot have been long time customer sine original iPhone and dont wanna give up their old plans

      • Spanky

        Agreed on all counts. T-Mobile’s (or, more specifically, John Legere’s) obsession with AT&T makes them appear like a bitter ex. I remember when the planned buyout was originally announced, T-Mobile, in big bold letters, announced at the top of their forum page that they were being bought out by AT&T. All of a sudden, AT&T is the epitome of evil. Since T-Mobile didn’t seem to have a problem with being bought by AT&T, what does that make T-Mobile?
        As far as coverage is concerned, that’s the ONLY reason I’m not with T-Mobile. Isn’t coverage the most important feature of a wireless carrier?

        • Mike

          Doesnt matter. It is getting the results shareholders wanna see.

      • Jay J. Blanco

        30K plus towers isnt cheap to build and maintain. but yeah your right about att customers they want the coverage. Hopefully T-Mobile will get the help they need soon to work on that.

      • besweeet

        I’ve been with them since 2005 and I can’t wait ’till the day I switch to T-Mobile. Probably would’ve stayed if they didn’t take away my unlimited data plan. Will forever be a hater.

    • dlagurl

      i agree sprint has horrible 3g speed but one thing i seen that sprint offers that tmobile doesnt is coverage in rural areas over here in los angeles hop on the 5 or 710 keep going 20-30 mins tmobile drops down to edge or sometimes gprs or worse “searching” while sprint always has a solid steady signal to make calls sometimes on tmobile it get so bad u cant even call while sprint works fine..

      • brenda

        Totally agree with u data wise sprint sucks but voice services are better on sprint it offers better voice coverage than tmobile and trust me when your in the middle of nowhere voice coverage is more important than data to make calls in case you get lost and sprint offers that, tmobile doesnt as much as I love tmobile been a customer for years I wish they would improve coverage outside the city like many on here have said.

        • Mike

          You havent had T-Mobile in quite sometime. Its apparent.

        • brenda

          Um yea I have tmobile right now my man sprint he has better coverage than I do on roadtrips.

        • Mike

          Hang up and drive. You need to be connected to your phone 24/7? If so, go to sprint and have slow speed in town and on the road.

        • brenda

          Dnt get me started first of all my man does the driving not me so I can be on the phone all I want but I cant because tmobile craps out outside los Angeles so I gotta borrow his sprint iphone 5 just to log in to fb check email n send texts n make a few calls sure sprint has slow 3G while on the road but its better than having NADA on tmobile.

        • Roy

          Eh, depends where you travel. I travel between St.Louis and KC all the time for my job and I must say that T-Mobile’s voice quality and data are much better than Sprints.

        • brenda

          From los angeles to vegas,san fransisco ,Tijuana on the way there its hell on tmobile half of the time no data service or voice service the worse is san Francisco a 7 hour drive n half the time no service while sprint has solid voice service on the way there sometimes data craps out on sprint too not saying its solid all the way there but voice is solid all the way on them trips much better than tmobile (i live in LA)

        • wush900

          Brenda like I said who ever thumbed u dwn is fukinqq hating on u for saying da truth bout tmobiles spotty ass coverage

        • brenda

          Like I said bitchez cant handle da truth so they thumb u dwn..

        • besweeet

          Which route were you taking? T-Mobile’s map says otherwise. Many might not agree with their maps, but I’ve found them to be quite accurate.

        • wush900

          Brenda who ever thumbed u dwn is fukin hatin on u only cuz u saying da truth bout tmobiles spotty ass coverage

        • brenda

          I agree BITCHEZ cant handle the truth so they thumb u dwn.

      • Jay J. Blanco

        i would suggest you to report that to the tmobile action page. Here is useless. Sprint has the same coverage problems ive been to place where tmobile and sprint dont have coverage. Every carrier has coverage issues somewhere or another.

  • noelsito

    i would agree only if Sprint was used for parts lol

  • weezy34

    I would JUMP to AT&T, if a Sprint merger occurs with Tmobile.

    • Mike

      I would EDGE over to Verizon. hehe

      • Roy

        Verizon has the most reliable network out of every carrier right now. It is something I’ve thought about doing for a while.

        • guest

          Its great if you can afford it but they lock down their phones tighter than fort knox.

      • Trevnerdio

        T-Mobile’s got enough of that, man.

  • http://twitter.com/COswinPond Christian Oswin Pond

    I would love it if they combined, but would they become a full GSM carrier, or CDMA? Would Sprint acquire T-Mobile or would T-Mobile acquire Sprint?

    • noc007

      More than likely GSM. LTE is based on GSM and the major four carriers are moving their technology to LTE. CDMA really lost steam and EV-DO Rev. B never took off most anywhere. More phone options when everyone is using the same tech.

      My understanding is T-Mobile doesn’t have the assets necessary to be the one to acquire Sprint and it would go the other way. I could be wrong though. IMHO I don’t believe a merger with Sprint would be a good idea anyways unless Legere is at the helm and has the power to make Sprint get its shit together.

    • Jarobusa

      Softbank would buy TMobile.

      • guest

        Meh…

  • Mark

    Seriously, not cynical: what does Sprint have to offer TMo? There would be some customer bleedoff as their existing base couldn’t BYOD, forcing a decision point, so you can’t just say “numbers”. Do they have advantageous spectrum that TMo needs? Do they have a sweetheart deal with the company that owns their old fiber-optic network (remember the pin dropping?) for backhaul (or do they still own it)? What do they have that they can bring to the table?

    • Willie D

      Sprint no longer owns fiber. If they did, the whole fiasco with faster 3G and 4G on Sprint would happen years ago. Part of the reason they aren’t deploying faster is the lack of fiber and inability to get fiber strings to their network cites as the bigger companies get theirs deployed first. Remember when Sprint sold off its landline and went solely wireless, they became a TMobile, relied on Verizon and AT&T and other companies to build out, carry and connect to the POTS for their services aside from wireless.

    • guest

      Bravo! My sentiments exactly…

  • D Velasquez

    how can Sprint and T-Mobile merge after SoftBank bought a large part of Sprint?, wouldn’t the SoftBank purchase have to finish first? i could see Vodafone trying to get their hands on T-Mobile after all they accepted the 160 Billion Verizon Communications offered for the the remaining 40% , if anything i could see Vodafone getting T-Mobile but not Sprint…

    • http://twitter.com/SParKlngCyaNide SparklingCyanide

      It’s not about being bought out, it’s about Merging and Expanding.

    • mloudt

      Report proper facts Verizon Communications bought out Vodafone’s 45% stake in the combine Verizon Wireless not 40%. Also, they bought them out for 130 billion not 160 billion it is a big difference.

      • Jay J. Blanco

        hasnt been approved by DOJ yet.

        • mloudt

          I know man but he posted way off facts just needed to correct him.

      • D Velasquez

        im not here to report facts as i don’t have the time to go around the internet to look for this type of news but it was my understanding and what i recalled but yeah that is what i was trying to say and your information is correct is not a guess like i wrote.

  • steveb944

    “We’re not stuck…as the unlimited carrier. That’s a bad place to be.”

    That is such a great point.

  • Caerolle

    People may hate AT&T, but my coworkers with AT&T can use their phones in our work area, and I have to walk out through three buildings to get reception at all. Same in a lot of restaurants. And this is a major city, not the middle of Montana.

    Yes, AT&T is way more expensive, but at least your phone has more chance of working.

    • guest

      Its not really much more expensive. Verizon is though… I have more of an issue with the company itself rather than anything else. Mama bell still lives! The bad thing about Verizon is how much they lock down their phones. T-Mobile is great if you don’t travel otherwise you get what you pay for. Honestly…

    • Bud

      aio wireless good option for you.

  • twest13

    4G LTE IS HERE IN MILWAUKEE WISCONSIN!!!! 06MBPS UP AVERAGE 18MPBS DOWN IM SOOOO LOVING T-MOBILE RITE NOW!!!

    • sidekicker89

      Download Sensorly and map out where you see LTE. Please! We have to show people where they can get LTE with T-Mobile! :)

    • FrankyMix

      Live in Milwaukee and Yes LTE is confirmed for Tmo. Very Spotty LTE though. As of right now if you go somewhere where there is LTE and move out of that tower range, the signal will take forever to comeback on. At least for me. I own a Galaxy Note 2.

  • tomarone

    Kind of seems like the bandwidth/spectrum is the issue. How is Sprint’s spectrum ownership compared with TMO?

    • Thrawnus

      Sprint owns more spectrum then Verizon, AT&T, and T Mobile combined. Hence why it has unlimited data plan and is relying it. At%T and Verizon have more then twice the customer base, but Sprint has many time the spectrum. In the long run, as Sprint continues to make progress on Network vision, Sprint will be the company everybody wants to consolidate with.

      • Roy

        Sprint might have twice the spectrum, but that does’t matter when their technical team doesn’t know how to roll out a proper data network. Many failures with the clearwire 4g network that they now control.

        • Mike

          They own spectrum in too many different bands to make an easy network.

      • J-Hop2o6

        Mainly because of that crappy 2.6GHz Clearwire spectrum that doesn’t penetrate walls, has short distance from tower, and is expensive to build out since you have to put up sooo many towers.

  • S. Ali

    Yeah, this isn’t happening anytime soon, but he isn’t wrong.

  • T-Sprint

    These are some greedy executives thinking about padding their own pockets with stock options. They don’t give two sh!Ts about you the customer. They are running a business,and their job is to make money for the investors and for themselves. A merger with Sprint would provide a hefty payoff for these Tmobile execs,and provide higher prices for us.

    • Steve

      “Att is Big and Bad” You mean the company you were going to send us too? Thanks a lot.

    • TMOTECH

      Yea cause the way to make money is to screw the customer so they leave and never come back. That is so smart. What a great way to make money. Destroy the business. I see.

      Dumbass.

      • Mike

        How does that go from the Wizard Of Oz? If I only had a brain?? lmao

      • guest

        No need to insult people. Its just their opinion no matter how ridiculous it may be lol!

  • Mike

    I think TMO should get what is left of US cellular as they have AWS and PCS spectrum. They could sell the 700 to att or verizon. If they do this, they will be about the same as sprint in customer count or atleast close giving them more leverage.

    • Alex Zapata

      While I’d love to see them pick up US Cellular I’d also want them to keep that sub 1GHz spectrum.

      • Mike

        It would be more profitable to sell it as they dont have enough to make a difference. Lets see when the auctions happen……if they will happen. lol

      • yeah right

        Or Swap it for some 600 Mhz spectrum when it gets auctioned… AT&T and VERIZON are already heavily levered in 700 Mhz, while Sprint has the stockpile of 800Mhz spectrum. Tmobile needs to snap up a contiguous 10×10 slice (at least) in the 600 Mhz band across the country for cross country data coverage to significantly improve.

        • Mike

          I hope they buy enough to have a 20×20 spread :]

  • 21stNow

    Please don’t merge with Sprint!

  • Mike

    If T-Mobile and Sprint ever join, im out. Period. I would go to Verizon.

  • Mike

    Remember that DT could easily sell their shares of TMUS to anyone since the metro pcs deal was a reverse merger.

  • sushimane

    im crossing my fingers that tmobile wont be merging with sprint. i had sprint in the past and got drop calls in a strong signal area and that slow ass 3g speed. after getting a taste of tmobile 3g speed i wouldnt want to jump back to them point blank. i wouldnt think the doj and the fcc let them do so 4 national carrier. maybe tmobile would buy us celluar that would be nice and maybe google would try to buy them too lol i can only dream.

  • BigMixxx

    A sprint and T mobile merger will give this new company the most spectrum….ever. in places like Florida, you are talking, a cancer driving level of specturm being held by that company.

    Logistics aside for marrying the bands, that’s WAAAY more than ATT and Verizon combined — twice.

    but skipping that, did you see what he said. Att is an easy target and they are picking them apart, sprint is the fallout. MEans they are gaining on Sprint by aggressively marketing to ATT.

  • kev2684

    no to sprint-t-mobile merger. that means all their MVNOs will also pull LTE data from T-Mobile. that’s not good. look at how Sprint’s postpaid customers are suffering from their slow LTE Network. there’s so much piggybacking on Sprint’s network. yes, they have spectrum but they’re not even using it. merging with them will just delay the momentum T-Mobile already have.

  • Steve

    Ok something I don’t understand- Spectrum. In my Town I’ve had two carriers ATT and T-mobile. Both now LTE. So they are on different spectrum. So is the problem with Tmobiles coverage a case of spectrum? Or towers? When I drive into the country on Att I have a signal from att but not tmob. If Tmobile can put up a tower would they have the spectrum available to them. I’m trying to understand if Tmob has use of a certain spectrum then why they cant just add more towers? Does the FCC give spectrum signals out by area? So while I can use tmob 2.6ghz(guess) in one state it might not be available in another?
    Thanks

    • TMOTECH

      T-Mobile is licensed frequency spectrum in the AWS band and PCS band. AWS being 1700/2100 and PCS being 1840 to 2000.MHZ. They have different blocks of this spectrum in different parts of the country. The spectrum has less to do with your coverage problems than the lack of cell sites. It costs about 5 hundred thousand dollars to build one cell site. Right now their focus is modernizing what they already have built. (Adding LTE, moving the 2G/3G to the top of the tower and putting their equipment at existing Metro PCS sites. When that is done then they will start building new sites.

      • Mike

        Certain frequencies travel further and can penetrate buildings, While others travel shorter distances and are reflected off of buildings. Depends on who is using what band, how tall the tower is , and terrian in the area.

        • vrm

          that is B.S. Maybe there are slight advantages but I agree with tmotech that it has more to do with towers and signal strength.

          After refarming, coverage in buildings improved a lot for tmobile hspa but their signal strength is weaker compared to at&t at the same location ABOVE ground, outdoors in most places.

        • Mike

          Thats because AT&T uses lower frequency. This means it will hit harder, further.

        • vrm

          bigger issue is the spectrum overlap or lack thereof. Will tmobile customers have to get new phones to be compatible with sprint ?! If so, the uncarrier strategy of unsubsidized phones will bite them hard.

        • tomarone

          There is physics behind the frequency issue so you can look into that. There should be statistics about the differences, but it is often said that TMO signal does not penetrate cinder block or other types of hard buildings well at all, so many people complain about lost signals. Or perhaps it is distance with interference of objects. High vs. Low frequency penetration and interference.

        • Mirad77

          Overall higher frequencies have their advantage( as in metro areas tmo does better in terms of network quality but for the lack of penetration) and low frequencies travel further but poor speed( as reflected by att/vrz). If tmo invest in more towers just a bit more spectrum to decrease the overlay then their network will be 30-50% better than it is today(even just in towers).

      • Mirad77

        Will they do so with the pcs bands as well? If so tmo phones wouldn’t be another factor for manufacturers?

      • besweeet

        $500,000 per tower? That doesn’t seem right at all…

    • kev2684

      low frequency spectrum = greater coverage area from tower, great for building penetration
      high frequency spectrum = smaller coverage area from tower, great for densely populated areas (less people on tower, faster speeds)
      more spectrum = better speeds

      T-Mobile owns high frequency spectrum, AWS, 1700 paired with 2100mhz blocks
      AT&T owns low frequency spectrum, the lower 700mhz blocks

      it costs less to cover people with low frequency spectrum, that’s what AT&T and VZW owns, which is why they have a bigger footprint than T-Mobile and Sprint which owns high frequency spectrum.

      T-Mobile owns huge chunks of AWS blocks in a lot of places. in florida they have at least 40mhz on a lot major cities if not all. together with verizon, they are both capable of 2×20 LTE on AWS.

      • guest

        Bingo! High & low freq is the issue and always will be. Give this person a cookie!

        • Steve

          Thanks all

    • 21stNow

      The other difficulty in adding more towers is that communities have to approve tower installation. T-Mobile already has a large number of towers so it’s not the number of towers, but the frequency in which their signal operates that causes poor coverage.

  • Milad

    Sprint has a very bad data speed coverage but has a better voice coverage than Tmobile , so a merge is good
    Idea for both company i think and for us consumers ….

    • Mike

      Sprints everything sucks. Voice, Data, delayed messages, and can never get billing right. Sprint. The NoWhere Network. :]

  • Diego Vazquez

    WCDMA 3G/HSPA+/LTE. Remember, that its not hard to convert it over to the 3G standard and it costs less because the networks are compatible. A 2G conversion would be very costly. I think this deal would be the best deal I have ever seen and the spectrum they would gain would be way too much. So offering Sprint between 50 to 60 Billion should satisfy them.

    • Mirad77

      DT was looking for $39B to get rid of TMUS, do you think they will shell 50-60 for a merger which they know is far fetched?

      • Diego Vazquez

        Maybe not but Sprint still has alot of customers tho.

        • Mirad77

          That’s true and I think the only thing sprint can offer right now that will be useful to tmo.

        • KlausWillSeeYouNow

          They’re LOSING subscribers. Please, Sprint is a bad idea.

  • Don Kim

    I don’t see it happening any time soon.
    Even if the merger did happen, consumers’ benefit won’t happen for years.

  • get at me homie

    The now more I think about it is it possible for tmobile to but spectrum from sprint and and turn it to 1700/2100mhz or buy share of sprint? Lol money talks right

    • get at me homie

      I meant buy specturm from sprint

  • kalel33

    David must be having a date night with the wife. Engadget posted earlier today that T-mobile would no longer carry BB10 devices in stores and 2 new phones are coming to T-mobile, the Alcatel One Touch Evolve($100 off contract) and Fierce($170 off contract).

    • guest

      Lol! I just saw that myself elsewhere. I guess he has a life… Who would have thought?! ;)

  • guest

    Davie… No offense but this is all speculative. I get the media fight between mama bell & pink but the merge part is just silly. It seems like it was just a passing question thrown to the big wigs. I really doubt a merger between the two could even happen if they wanted it. The FCC would block it so quick our heads would spin.

  • Mirad77

    Merger is a far fetch aspect to tmo now than investing in towers and spectrum. Tmo can swap the pcs they have and not using for asw and increase their footprint. Coz as all these stand tmo is still a profitable carrier.

  • Mirad77

    Southernblacknerd what says thou on sprint/tmo merger?

  • KlausWillSeeYouNow

    MERGER?!?!?!?! T-MOBILE AND SPRINT?!?!?!?!?! XO

    NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Not now, not ever!!!!! NO!

  • KlausWillSeeYouNow

    Dish, where are you?!

    • KlausWillSeeYouNow

      Don’t vote me down. T-Dish is the optimal result.

      • TechHog

        If you want contracts and high prices so badly, switch to Verizon.

        • KlausWillSeeYouNow

          Dish has the lowest all-digital prices in television today. And, unlike Verizon, Dish’s leadership is perceptive enough to realize that TV and Wireless are two very different businesses, and thus need to be run differently. Do you really believe Dish would introduce contracts if the no contract model is what is giving T-Mobile such momentum? They would want a return on their investment.

        • TechHog

          Having contracts for TV service makes literally no sense whatsoever, but there’s actual logic behind them for wireless service. If they have contracts for TV of all things, they’d want contracts for everything.

        • KlausWillSeeYouNow

          You cannot justify what you’ve said. Having contracts for TV can and does make sense, especially given the amount of rebates and bonuses that are awarded to new customers. If there were not a contract to ensure their continued patronage of that company, they’d probably go bankrupt because of free riders. Also, the equipment that Dish provides to you is not at any cost to you, but they remake the cost by having you stay until the end of your contract, or paying termination fees. What mainstream TV providers do you know of that don’t have a contract? Exactly.

          In wireless, where the equipment costs are independently financed from the plan, it makes total sense not to have a contract, as for the wireless provider there is not as much of an investment on their part (the network is already there, they’re not installing a dish or building a tower to provide service to you) and the need to retain your patronage is less crucial. also, unlike in TV, not having a contract and having the ability to leave whenever you please actually serves as an insurance policy that the customers won’t leave. Since people have the ability to leave, they tend not to.

        • TechHog

          My cable/internet (Cablevision) provider is doing just fine without contracts. Same goes for Time Warner. Or do you simply have a different definition of “mainstream”?

        • KlausWillSeeYouNow

          What are you talking about? Cablevision does have contracts for new customers.

          If you’re taking about existing customers, neither does Dish.

        • TechHog

          No, they don’t. You get lower rates for the first year, but the fact that there’s no contract is one of their biggest marketing points. So, what are YOU talking about?

        • KlausWillSeeYouNow

          Haha, you’re right, my apologies – I live in a Comcast service area that borders on Cablevision territory, and I often confuse the two companies’ policies.

          Cablevision is a notable exception to the contract trend. Although, how often do people really change TV providers? The last time I wanted to change providers, the contract was immaterial. I just left.

        • KlausWillSeeYouNow

          I might add, I don’t have Comcast. I did for 10 years, and finally switched to Dish. Good move.

  • Bud

    idk if its that bad of a thing, if tmo and sprint merge.

    • KlausWillSeeYouNow

      Everything Sprint touches turns to ****. There’s a reason they’ve been hemorrhaging subscribers, and the Nextel integration has been classified as the worst merger in modern U.S. business history. Oh yeah, they’re bad.

      • Bud

        i thought sprint had the best spectrum.

        • KlausWillSeeYouNow

          No, I don’t think so. Dish is sitting on a ton of spectrum. And Sprint’s network is a joke – their “3G” speeds are slower than T-Mo’s EDGE, usually.

        • James

          That’s saying something.. While T-Mobile’s 3G(HSPA+) speeds are very good, whenever it drops to EDGE it’s so slow it pretty much just times out until it kicks back up to 3G.

        • Ollie_Williams

          I was getting 24k down on sprints 3g

        • KingCobra

          They now have a lot of spectrum but building it out will take a lot of time. It could well be 2016-17 before their network actually utilizes it all. Plus the Clearwire spectrum is very high frequency. Almost junk.

  • KingCobra

    I think a Dish/T-Mobile merger would be the best consolidation for T-Mobile at this point. But only if the new company were able to keep T-Mobile branding/pricing.

    It would be the easiest way for T-Mobile to acquire the desperately needed low frequency spectrum to expand their rural and highway HSPA+ coverage.

    • TechHog

      Dish would never allow that. They’d bring back contracts and raise prices through the roof.

      • KlausWillSeeYouNow

        You just can’t seem to stop making illogical statements with no factual basis, can you?

  • ianken

    TMO data roaming of $15/mb is less than others but still atrocious. Want to make me happy? Don’t force me to swap sims when I get off the plane at CDG.

  • do2

    Forget the merger. what tmo and sprint should do is collaborate. share each others spectrum and unify technology. best way to defeat the evil empire.

  • http://www.jmillionnyc.com/ Jason Million

    Please leave Sprint alone. I think T-Mobile has been making strides and i have hung with them since 2005. They have looked to change the game with their no contract phones and their plans are on point.