Tag Archives: National Advertising Division

National Advertising Division takes issue with claims in T-Mobile’s TVision ad

T-Mobile has been called out for some of the claims it made in an advertisement for its TVision home television service. The National Advertising Division, part of the Better Business Bureau, has recommended that T-Mobile discontinue some of the claims it made in a previous TVision ad. The claims were challenged by Charter Communications. The NAD says that in the TVision ad, T-Mobile described the wiring around a TV set as “a rat’s nest of devices … [read full article]

NAD recommends T-Mobile stop “Best Unlimited Network” ad claim

T-Mobile has had a few encounters with the National Advertising Division (NAD) in the past, and today the group is going after T-Mo once again. The NAD today recommended that T-Mobile stop using its “Best Unlimited Network” advertising. This ad tagline came under NAD review due to a complaint from AT&T. In its recommendation, the NAD explains that carriers should be free to promote the advantages that it offers to consumers. When a … [read full article]

NAD issues decision on Verizon complaint about T-Mobile 4G LTE advertising

Hot on the heels of AT&T filing a complaint with the National Advertising Division (NAD) over T-Mobile’s claymation holiday video, a decision  on another NAD complaint related to T-Mo has come out. The NAD has issued a compliance report on a Verizon complaint about T-Mobile’s 4G LTE advertising, which covers three aspects: network speed, network age, and network coverage. When it comes to network speed, the NAD was concerned that the crowdsourced data referenced by … [read full article]

NAD tells Sprint to end Cut Your Bill In Half ads following T-Mobile challenge

Sprint has been heavily promoting its Cut Your Bill In Half deal ever since it launched last November, but now it looks like the carrier will be doing a bit less promotion. The National Advertising Division (NAD) has recommended to Sprint that it end its TV advertising for the Half Off Your Bill promo as well as modify its internet and in-store ads following a challenge from T-Mobile. Specifically, the NAD told Sprint that it should … [read full article]