AT&T files complaint with NAD over T-Mobile holiday video


Remember that claymation holiday video that T-Mobile launched last year called AT&T and Verizon “abominable carriers” and “major misers”? It turns out that AT&T didn’t care for the video, and so filed a complaint with the National Advertising Division.

AT&T says that T-Mobile’s holiday video includes “unsubstantiated, false, and misleading claims, and disparages and denigrates AT&T.” T-Mobile denied that the video made any claims about current business practices and argued that this isn’t the type of ad that the NAD is designed to review. The NAD should close its investigation, added T-Mo, because AT&T’s challenge was without merit.

The NAD disagreed with T-Mobile’s argument, saying that the holiday video compares T-Mo’s service to its competition, specifically mentions AT&T, and makes comparative claims that are normally investigated by the NAD.

T-Mobile opted not to take part in the self-regulatory process with regard to AT&T’s complaint, and so the NAD has referred the video’s claims to the Federal Trade Commission and Federal Communications Commission for further review.

T-Mobile hasn’t issued an official announcement about the NAD’s actions, but CEO John Legere did share a comment on his Twitter account:

We’ll have to wait and see how this whole situation plays out now that the FTC and FCC are getting involved. Until then, you can watch T-Mobile’s holiday ad and judge it for yourself below.

Via: PhoneArena
Source: ASRC

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  • steveb944

    LOL. I didn’t get a chance to watch it during the holidays.

    T-Mobile used articles that were actually written, to name the carrier, yet AT&T feels hurt by T-Mobile rather than the articles themselves. Ridiculous.

    And the NAD is a joke for even listening. And forwarding to the FCC and FTC is a waste of our tax dollars.

  • bkat11

    Hey AT&T I can show you my final bill before I switched right at the beginning of the uncarrier movement…460 bucks with overages on a single line account…this ad pretty much sums it up

    • justin l

      You should supply this information to Tmobile to use for their defense.
      Tmobile isnt perfect but damn if they arent hella better than the other 3

      • bkat11

        It was pretty awful…

  • Luis Hotdaddy Vasquez

    Truth hurts for AT&T and Verizon…

  • vinnyjr

    Great Video. T-Mobile has changed the Mobile Industry‼️

  • pda96

    Sour grapes!

  • Sean Sorlie

    All AT&T is doing is adding fuel to the fire! they just dont get it!

  • Dave

    Lol exactly I never would have seen this video if it wasn’t for this

    • marque2

      Still only has 18000 views. It ain’t going viral there.

  • Jake Fitzpatrick

    lol first time seeing it. Funny.

  • Matt

    It would appear that the pot (AT&T) is calling the kettle black.

  • Jason

    That’s so ridiculous it’s ridunkulous

  • Marcus Rose

    I actually never saw that video until just now….its actually pretty funny…

    “What Bullshit “

  • The Borg

    at&t just played right in TMO’s hands. A little watched video is now being watched by a lot. Thanks at&t!!

  • The Borg

    You notice Verizon is keeping it’s mouth shut, It knows it’s true!