T-Mobile just premiered their first Carly holiday commercial with Carly, 4G, little elves, 4G, more 4G and the dress chosen by T-Mobile’s official Facebook page fans. It’s a 4G wonderland, with smartphones, 4G speeds, elves and Carly as the Magenta Santa? Ok, I admit feeling a little festive after watching. YouTube
It’s not unusual for us to pick up T-Mobile’s upcoming marketing campaigns and this time we’ve got a sneak peak at what they’re planning for the holiday season. Without any fanfare let’s just get right to it: Core Message: Throughout the Holiday season, T-Mobile will continue to market its existing “core” message: T-Mobile gives you access … [read full article]
This MetroPCS “attack” ad is hardly the first time we’ve seen a small regional carrier attempt to poke fun at T-Mobile’s sorrows but this time, they’re trying to steal Carly. I’m not having any of that. Nobody steals Carly. So listen up Ranjit and Chat, you can make fun of T-Mobile all you want but when you try and steal our most valuable player, you better bring … [read full article]
Looks like Virgin Mobile is joining the ranks of Cricket in poking fun at T-Mobile’s AT&T takeover with a new ad campaign that emphasizes Virgin’s “cheaper than T-Mobile” pricing. In this television spot called “party,” Virgin’s ridiculous attempt to poke fun at the Spencer and Heidi “The Hills” phenomenon includes a white set with an imitation Carly spokeswoman in the ever so familiar pink dress. With … [read full article]
T-Mobile is taking this whole $49.99 each line two line promotional family plan seriously with a thirty-second commercial spot promoting it. Of course, Carly is the main star even even though T-Mobile calls this its “Best Plan Ever” which is noteworthy in and of itself. Those are some bold words considering some of the excellent rate plans T-Mobile has had over the years. Watch for yourself and … [read full article]
As it turns out I’m not the only one who thinks the use of the word “unlimited” is getting out of hand in the marketing game these days. Sprint is ready to pick a fight with the competition by calling out their misuse of the word through at least one marketing effort as shown by this commercial. I’ll let you watch it for yourself and decide … [read full article]
T-Mobile USA is launching an exclusive free SMS-based mobile trivia game with chances to win up to $4000 in daily cash prizes and a chance to win an Audi Q5 vehicle. The goal of the game is to be able to correctly answer the most consecutive questions within a given hour. Eligible customers can participate in as … [read full article]
T-Mobile wants to come on strong this Spring with a marketing focus that emphasizes their industry leading value and featured smartphones such as the Samsung Exhibit 4G. Wait what? The Samsung Exhibit 4G? That’s the phone that is going to be emphasized for Spring marketing? Who on earth is running this show anymore? [read full article]
Well it looks like HTC is stepping up to the plate and giving the HTC Sensation 4G some more marketing love with a thirty second spot telling us all “you are the next Sensation.” It’s a proven message since we all know we’re all sensational. Just kidding but it’s a great thirty second spot highlighting … [read full article]
There are a number of reasons why many think T-Mobile is on the chopping block to AT&T but I firmly believe one of the key failures of T-Mobile in recent memory has been marketing. Now let me preface this by saying I fully understand T-Mobile doesn’t have a … [read full article]
