Tag Archives: uncarrier

T-Mobile announces latest Uncarrier phase – Simple Starter $40 plan, goes live on April 12th

T-Mobile just took the wraps off its latest Uncarrier move and it’s one I think you’re going to like. John Legere took to the company blog to announce the new Simple Starter $40 monthly price plan. “We start today with an all-new Simple Starter plan, a $40 monthly price plan specifically designed to deliver a predictable, affordable solution to millions of value-conscious Americans – and to provide a desperately … [read full article]

(Update: Legere’s in on the act) Mike Sievert teases Uncarrier 5.0, promises “big throw-down”

It seems like ages since we got the last major Uncarrier phase at CES in January this year. Three months can certainly seem like a long time in tech. But just to reassure us that phase 4.0 wasn’t the last, Mike Sievert, the company CMO teased the upcoming major changes last night. Uncarrier 5.0 is coming very soon: It’s time for another big throw-down from T-Mo. We’re changing wireless for the better, again. … [read full article]

Analysts predict success for T-Mobile throughout 2014 thanks to Uncarrier momentum

There’s no doubt in anyone’s mind that T-Mobile’s Uncarrier movement is a big hit. It’s not just bringing in more customers for T-Mobile than it’s had in years, it’s also forcing other carriers to change their ways and compete. The most recent example of this was Sprint’s promotion, offering up to $650 to customer for trading in, and switching networks. Essentially, a point-by-point copy of … [read full article]

Check out Sprint’s new offer, seem familiar?

Yesterday, it was revealed that Sprint would be offering customers a chance to earn up to $650 to switch to its Framily plan. Sound familiar? It should. It’s pretty much a term-for-term copy of T-Mobile’s Uncarrier 4.0 “Contract Freedom” phase. But, unlike Tmo’s offer, it’s only for a limited time between April 4th and May 8th. Sprint will give customers up to $300 service credit for trading in their old phone with Sprint … [read full article]

Uncarrier 5.0 incoming, but what will it be?

It’s been almost 3 months since T-Mobile took the wraps off its last Uncarrier phase, and it was perhaps its most disruptive to date. Offering to pay off customer early termination fees in order for them to switch carriers was a bold move, with subscribers being offered up to $650 to trade-in and port their number to Magenta. With three months having gone, and T-Mobile roughly sticking to one disruptive phase each quarter, … [read full article]

Uncarrier makes its way to Puerto Rico

Almost a year after the Uncarrier wave started in the mainland US wireless market, it’s now hit the shores of Puerto Rico. Plans are very similar to those found in the mainland. For instance, there are three individual plans that’ll give the customer 500MB of high speed data, 2.5GB of high speed or unlimited for $40, $50 or $60 respectively. Each gives unlimited texting and calls. Essentially, the same as the Simple Choice … [read full article]

Uncarrier 5 should be unlocked phones free of carrier bloatware [opinion]

Ever since the Uncarrier movement, the company’s made it clear that it’s trying to get rid of customer “pain points”. In other words, areas of the U.S. smartphone market that are restrictive and end up creating a poor customer experience, or frustrating people. For CEO, Legere, it’s always been about changing a broken industry. The old model of subsidizing smartphone cost is dying off, and customers can upgrade whenever they like. On T-Mobile, … [read full article]

CIRP: Jump early upgrade plan helping T-Mobile keep “a much higher percentage of customers than the other carriers”

A report from CIRP (Consumer Intelligence Research) suggests that of all the Uncarrier phases working best, it’s Jump! giving T-Mobile the edge over its competitors. Combined with the separation of airtime and phone costs, it’s helping Tmo keep hold of its customers, and attract more from other carriers. As a result, T-Mobile is keeping hold of a far higher percentage of its current customers than any other carrier, while simultaneously, attracting more from … [read full article]

Tmo execs talk Macklemore, Sprint buyout and AT&T in interview with NYT

What happens in Vegas definitely doesn’t stay in Vegas when it comes to T-Mobile. The company’s announcements and Legere’s AT&T party crashing have been the talk of the web for the past 7 days. Today, New York Times published an interview with T-Mobile executives, John Legere, Mike Sievert and and Braxton Carter, in which the execs discussed the questions we all want to know answers to. Will Sprint buy T-Mobile? … [read full article]