Tag Archives: Marketing

When It Comes To Marketing Dollars, Samsung And Apple Dominate…We Feign Surprise

While there’s no question the actual numbers here are interesting on their own, it’s no surprise whatsoever that Samsung and Apple run away from the pack when it comes to marketing dollars. In fact, the most interesting takeaway here is just how much more Samsung and Apple spend against their three largest competitions in HTC, BlackBerry and Nokia. For its part, Samsung leapfrogged Apple in 2012 with spending from $78 million in 2011 to … [read full article]

Samsung And Jeremy Are Back To Tease The “Unreal” Galaxy S IV

Samsung’s “secret messenger” Jeremy is back in part 2 of the Korean giants teaser campaign for this Thursday’s announcement of the Galaxy S IV. Unfortunately, we’re learning more about the heavily anticipated device from Chinese forum leaks than Samsung’s own teaser commercials, but that’s ok. Jeremy does call the device “beautiful,” and tells his dog that what’s “inside will blow you … [read full article]

T-Mobile’s Czech Republic Branch Discovers How To Properly Market Waterproof Smartphones (NSFW)

Generally speaking, I don’t usually look at T-Mobile news outside the US, but this marketing campaign used by T-Mobile in the Czech Republic is just awesome. It’s definitely NSFW by American standards and this kind of promotion would never, ever be tolerated by parents, mall security and the politically correct police we have stateside. Unfortunately, we don’t know when or if the Xperia Z will ever land on T-Mobile US and given the … [read full article]

T-Mobile Planning Layoffs At Company HQ Pre MetroPCS Merger?

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A new report circulating out of the Seattle Times is likely to ire House Democrats as reports of “significant round of layoffs” is expected to happen inside T-Mobile headquarters later this week. According to the report, more than 100 people in T-Mobile’s in-house marketing and other overlapping groups will hear the news tomorrow, with T-Mobile planning “integration” meetings to share the news. Unfortunately, I can confirm this report is accurate, though I’ve heard as … [read full article]

T-Mobile Responding To AT&T’s Newspaper Ad With Their Own Creative Responses

Let me be the first to say, that if these ads developed for T-Mobile in response to AT&T’s one-page attack ad last week don’t run in newspapers everyday for the next year, I’m going to be disappointed. Do these ads point to a new, cocky T-Mobile? Absolutely, but that’s what makes me love these three spots. I’ve long hoped that T-Mobile would do more to adopt a scrappy marketing campaign and start … [read full article]

Will T-Mobile’s “Uncarrier” Approach Eliminate Contracts, Revamp Marketing Campaign?

  Like all rumor stories, take everything below with a grain of salt and while we’re confident the details are accurate today, they could easily change tomorrow.  T-Mobile’s move to the “uncarrier” of the US wireless industry will kick into high gear later this month with some sweeping changes according to new info that just landed in my inbox. According to the newly arrived intel, T-Mobile will kick their uncarrier efforts off … [read full article]

Google Shows Off The Nexus 4 And Google Now In Brand New TV Commercial

All it took was 61 seconds during last nights Grammy Awards, but Google has totally won me over with their new television spot. Aptly titled “Nexus 4: Live in the Now,” Google shows off not only the Nexus 4 hardware, but also how useful Google Now can be in the “real world.” No matter where you are in the world, Nexus 4 with Google Now gives you just the right information at just the right time. … [read full article]

T-Mobile Revamps Helicopter Commercial To Take Shot At AT&T Voice Quality

T-Mobile’s revamped a commercial originally debuting this past December with an opportunity to take a shot at AT&T’s voice quality at the end. The commercial itself is unchanged as we watch Carly fly around the country with lots of pink lighting going up in the background. It’s the tail end of the commercial that caught our attention as the new tagline hits at AT&T. What do you think? Is AT&T voice quality second place to T-Mobile? … [read full article]

T-Mobile’s CEO Talks Unlimited Data, Price Points For Future LTE Network

As we wait for official T-Mobile word that Las Vegas is live as their first LTE market, there are plenty of lingering questions regarding any LTE announcement. Perhaps the most important of these questions are — will T-Mobile charge more for data on LTE and will they continue their unlimited plan? According to this interview with The Seattle Times, the answer … [read full article]

T-Mobile Announces Multi-Year MLB Marketing Partnership

Baseball fans look out as your world is about to collide with T-Mobile as the company announces they are the exclusive partner of the Major League Baseball association. T-Mobile will “provide technology that will enrich the MLB experience for both players and fans, inside and outside of the ball park.” The deal marks the first time in over 10 years that the MLB has partnered with a wireless carrier. Under the agreement, T-Mobile will … [read full article]

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