Tag Archives: Marketing

T-Mobile Making Preparations To Bring Carly Back Into The Marketing Mix?

Whoa, could it be, might it be, will it happen? A new six-second vine short from everyone’s favorite T-Mobile marketing bombshell teases a return into the Magenta mix. That’s clearly the motorcycle outfit playing in the very last frames of the vine and a “stay tuned” from Carly herself. There’s even a #tmobile hashtag in the tweet which all but solidifies something is going to happen. It was back in March … [read full article]

T-Mobile’s Increased Ad Spending, Addition Of iPhone Hasn’t Led To Increased Market Share…Yet

While Kantar Worldpanel announced yesterday that the addition of the iPhone 5 to T-Mobile’s network has bumped up Apple’s total market share, the same can’t be said for T-Mobile directly. According to their findings, T-Mobile’s share of the wireless space was 10.1 percent in the last three months against 13.5 percent over the same period last year. … [read full article]

T-Mobile’s Big Wednesday Event Gets Teased, Highlights Lengthy AT&T Upgrade Period

T-Mobile’s Wednesday event continues to be shrouded in secrecy and has the privilege of being considered a “Project Dark” event. For those of you who can remember back to the launch of T-Mobile’s Even More, and Even More Plus plans that’s one of the last times I’ve seen that codename attached to something. There’s little question on … [read full article]

T-Mobile Pairs Up With Rob Kardashian For A…YouTube Clip

I’ll readily admit that for some unknown reason my wife thinks watching all 23492034234 of the Kardashian shows on E! is entertaining. Me? I look at them as the decay of modern society better known as “celebs” famous for being famous. Please marketing team, don’t bring Khloe in on the next one, I’m begging you. In all seriousness, I really don’t understand the marketing message T-Mobile is hoping to get across with some of these YouTube only … [read full article]

T-Mobile And…Xzibit Talk About The No-Contract Experience

Please forgive me for this…but you’ve just been pimped by T-Mobile. Now that I got that out-of-the-way, T-Mobile is adding another round of “celebrities” to their marketing staple with this 50 second spot. Xzibit, famous for his rapping but more famous for his host gig on MTV’s Pimp My Car talks about how he made the switch from AT&T to T-Mobile. Really, just watch this video. Actor, Rapper and Producer Xzibit doesn’t have contracts in his … [read full article]

Video: T-Mobile…The ‘Simple Choice’ If You Live In A Shoe

The next advertisement in T-Mobile’s line of Simple Choice TV spots shows just how important Simple Choice is to those of you who live in a shoe. In fact, Simple Choice can help remove the embarrassment of telling your friends you actually live in a giant shoe. I don’t know, maybe living in a giant shoe would be fun…using the laces to swing around like your own personal jungle gym? Actually, that just … [read full article]

T-Mobile’s Newest Commercial “Pipes” Takes Another Swipe At AT&T

T-Mobile just isn’t letting up on AT&T, data congestion and the iPhone 5. First we had Mousetraps, then Frankenstein, a man frozen in ice and now…pipes! Pipes with colored liquid representing data congestion! Hey T-Mobile, why not take some cheap shots at Sprint…a company whose data speeds really suck. Have you seen their LTE speeds? I can build a website faster than Sprint customers can view one on of their fancy LTE smartphones. … [read full article]

Samsung’s New “Pool Party” Commercial Highlights Galaxy S 4 Specific Features

With the release of the Galaxy S 4 around the world comes the inevitable onslaught that is the Samsung marketing machine. Once again they are taking the opportunity to take some shots at their biggest competitor…the iPhone and its lack of Galaxy-specific features like Air View technology, S Beam file transfer and Drama Shot. While some of these features are more gimmicky than others and need more time to be fleshed out (see … [read full article]

Microsoft Pokes Fun At “iSheep” And “One Trick Pony” Samsung Galaxy Owners

Sure the ad is for the Lumia 920 and it’s AT&T branded in the commercial, but this is a Microsoft ad and one of the best marketing spots I’ve seen in some time. Between the “iSheep” insults, the “one trick pony” Samsung Galaxy Note insults and the guy with the Apple logo tattooed on his chest, Microsoft hits a home run with this ad. I had to watch this twice just to catch-all the fanboy insults the … [read full article]