Tag Archives: AT&T

Carter: Several more Un-carrier moves coming in 2014, some non-traditional

Speaking at an investor conference today, Braxton Carter confirmed that we can expect “several more” Un-carrier moves from T-Mobile over the course of this year. While remaining silent on the specifics – as you’d expect – he did state that some of those will be “non-traditional.” Carter was invited along to the 42nd annual J.P. Morgan Global Technology, Media and Telecom Conference, and you can catch the entire webcast of the opening interview … [read full article]

John Legere reportedly earned more than Verizon and AT&T chiefs last year

T-Mobile may still be number 4 carrier based on overall subscribers, but last year it outperformed all the rest, bar Verizon. This turnaround in fortune is largely attributed to the affect of John Legere since his arrival. His Un-carrier and Un-CEO approach to the wireless industry has been refreshing to say the least, and has been key in T-Mobile’s rise from “no hope” carrier to being the one network operator people can’t stop … [read full article]

AT&T says it may not participate in spectrum auction if FCC rules are adopted

Federal Communications Commission Chairman Tom Wheeler recently proposed that his agency set aside a certain amount of spectrum in an upcoming auction for smaller carriers once the bidding reaches a certain threshold. The proposal is meant to help make those smaller operators stronger, but not everyone is pleased with Wheeler’s plan. AT&T has threatened to not take part in the spectrum auction if the FCC … [read full article]

T-mobile dealer creates “Network Showdown” car race video invitation to CEO.

One of T-Mobile’s dealers has put together a fun, professional video in the competitive spirit of Uncarrier. Its purpose? To convince John Legere to come to its Annual Company Kickoff event at a TBC location/date, and to fake revenge on AT&T for kicking him out of its CES party. The video features a blue, low-end Chevrolet dubbed “Death Star” versus a black and magenta Ferrari in a street race. I’ll leave you to figure out which car represents … [read full article]

FCC needs to level the spectrum acquisition playing field according to Tmo VP, Kathleen Ham

With every spectrum auction comes the opportunity for T-Mobile to improve and expand its network coverage. And if there’s one thing it needs to focus on in 2014, it’s coverage. Although its LTE rollout in 2013 was lightning fast, it still lacks the same quality high speed network in smaller cities and rural areas. But, coming by enough spectrum isn’t easy. It’s just coughed up over $3 billion to grab some of Verizon’s … [read full article]

AT&T ordered to stop infringing on T-Mobile’s magenta trademark color by Federal Court

Aio Wireless – an AT&T subsidiary – caused something of a stir a few months back when it started using what it called “plum” coloring to market itself. Although the difference between “plum” and magenta are there, it wasn’t a distinctive enough difference, and could’ve harmed Tmo’s brand image. And, although using a similar color to someone else isn’t a crime generally, with Tmo, Magenta is such a huge part of its identity, … [read full article]

T-Mobile’s latest marketing stunt – genius or just plain childish?

Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an awakening,” said Ralph de la Vega, president and CEO of AT&T Mobility, “but I felt it was time to … [read full article]

T-Mobile set to kick off fresh advertising campaign against AT&T [Update: Official ad image]

Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T party at CES confirmed without doubt that there’s clearly no love lost between the … [read full article]