Tag Archives: AT&T

AT&T ordered to stop infringing on T-Mobile’s magenta trademark color by Federal Court

Aio Wireless – an AT&T subsidiary – caused something of a stir a few months back when it started using what it called “plum” coloring to market itself. Although the difference between “plum” and magenta are there, it wasn’t a distinctive enough difference, and could’ve harmed Tmo’s brand image. And, although using a similar color to someone else isn’t a crime generally, with Tmo, Magenta is such a huge part of its identity, … [read full article]

T-Mobile’s latest marketing stunt – genius or just plain childish?

Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an awakening,” said Ralph de la Vega, president and CEO of AT&T Mobility, “but I felt it was time to really … [read full article]

T-Mobile set to kick off fresh advertising campaign against AT&T [Update: Official ad image]

Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T party at CES confirmed without doubt that there’s clearly no love lost between the … [read full article]

Uncarrier 4.0 working? AT&T’s latest move would suggest so

John Legere might get some stick online for the way he continuously aims jibes at AT&T, but the carrier makes it difficult to resist. Last year, it responded to T-Mobile’s Uncarrier phases almost every time with what was normally a pale imitation promotion. Even before Uncarrier 4.0 happened (after we’d published a rumor regarding “Houdini”) AT&T’s knee-jerk … [read full article]

Survey reveals only 15% of Tmo subscribers want to switch to another carrier

If you’ve been listening or reading any of T-Mobile’s announcements recently, one frequently mentioned topic is churn. Or, in other words, the number of customers canceling contracts and switching to another network. Cowen and Company has just released results of a survey done in the final quarter of last year, and it’s showing T-Mobile in a very positive light. 1,876 customers from all 4 major network operators with contracts expiring within the next … [read full article]

Tmo execs talk Macklemore, Sprint buyout and AT&T in interview with NYT

What happens in Vegas definitely doesn’t stay in Vegas when it comes to T-Mobile. The company’s announcements and Legere’s AT&T party crashing have been the talk of the web for the past 7 days. Today, New York Times published an interview with T-Mobile executives, John Legere, Mike Sievert and and Braxton Carter, in which the execs discussed the questions we all want to know answers to. Will Sprint buy T-Mobile? What … [read full article]

Legere proves yet again he is the “Un-CEO”, gets thrown out of AT&T’s party at CES

Last night, long after I’d gone to bed, John Legere decided he’d crash the AT&T party at CES 2014. The party was being thrown by AT&T for its developers at the Palms Hotel. According to a quick chat with Re/code, he “just wanted to hear Macklemore”, and wasn’t looking to make a scene. Although he did arrive with an “entourage” of other Tmo execs. It didn’t take long for him to get noticed … [read full article]