Earlier this month, we got wind of a couple of changes T-Mobile was set to make to a couple of its plans. Both were set for a February 23rd launch, both are now live. Of the two, the changes to JUMP! were the ones to cause the biggest reaction. Instead of having to wait 6 months to “Jump” … [read full article]
Yesterday, we were given information by one of our sources on some upcoming changes to the JUMP! program. Shortly after publishing, T-Mobile got in touch to confirm that it is coming and to clear up some of the confusion, trying to make it as clear as possible. Official PR spiel below: T-Mobile sparked a revolution in the wireless … [read full article]
Looks like T-Mobile’s plans for February 23rd are going to be a big more major than we’d anticipated. We’ve already heard of the companies plan to introduce a new Stateside International Talk and Text feature on that day. Today, we’ve heard of further plans to make JUMP! more appealing to customers on the same day. We got hold of an … [read full article]
A report from CIRP (Consumer Intelligence Research) suggests that of all the Uncarrier phases working best, it’s Jump! giving T-Mobile the edge over its competitors. Combined with the separation of airtime and phone costs, it’s helping Tmo keep hold of its customers, and attract more from other carriers. As a result, T-Mobile is keeping hold of a far higher percentage of its current customers than any other carrier, while simultaneously, attracting more from … [read full article]
It’s been little under two weeks since T-Mobile announced its quarterly results for Q3 2013. It was a very strong quarter for the magenta colored carrier and one which indicated that Tmo is certainly going about things the right way. By challenging the status quo and becoming the “UNcarrier” it’s stopped being just another network operator, and … [read full article]
In my short time here at TmoNews one thing’s become increasingly clear: Many of you are frustrated by the coverage in some areas. Some of those are only a short distance from major metro areas, who get the benefit of the carrier’s fastest available coverage. Incredibly frustrating for you guys, I’m sure. Others – more understandably – are in rural areas of low focus for any carrier. As I’m typing this, T-Mobile’s chiefs … [read full article]
T-Mobile has made some incredible decisions this year regarding their company. It all started back when they dubbed themself the “Uncarrier”, the only carrier out of the big four in the United States that ditched contracts entirely. There were no more hidden fees, you get what you pay for. You didn’t even have subsidized pricing on phones anymore; instead you paid for your device full price over time. It was a decision that was both … [read full article]
T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging. “This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths,” … [read full article]
T-Mobile’s JUMP! commercials may be silly, but I’d be lying if I said I never “accidentally” put my phone through the wash. We all know what happens when you walk into your local carrier store afterwards…only to discover you have no insurance. T-Mobile JUMP! may be just what the doctor ordered for anyone who has ever experienced this unfortunate laundry scenario. Going from touchscreen to melted-screen is frustrating. Luckily, T-Mobile JUMP!™ … [read full article]
I really can’t wait to see how T-Mobile CEO @john_legere tweet reacts to the news that Sprint is preparing to launch its very own JUMP! competitor. Calling it “One Up,” Sprint is the last of the national carriers to echo T-Mobile’s early upgrade program after AT&T and Verizon launched their own programs soon after T-Mobile went live with JUMP! While it’s safe to argue that AT&T Next and Verizon EDGE … [read full article]
